Compare Mixpanel vs Woopra vs Google Analytics

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About Mixpanel

Mixpanel is a custom event based analytics programme for mobile and web. The app allows users to go much further than measuring their site’s page views by reporting on visitor actions, not views.

Mixpanel is able to ask complex questions by breaking apart events (interactions between people and product) by the properties wanting to be explored. Questions such as, ‘which Google Adwords campaign gives us the most paying users?’ can be explored.

Mixpanel can help businesses to increase conversions by locating where customers are lost at any stage in a process, and run experiments to fix issues that are discovered.

About Woopra

Woopra is a real-time customer analytics service that delivers a comprehensive view of the customer to help companies create better experiences.

Woopra unites customer data from your company's web, mobile, CRM, email automation, help desk, and more, in order to build a single and complete profile for each customer. This data is then used as the foundation for creating better customer experiences through optimization and personalization.

Some of Woopra’s features include:
• Real-time analytics
• Customer Profiles
• Journey Reports
• Retention Reports
• Real-time Segmentation
• Automations
• Dozens of code-free integrations

About Google Analytics

Google Analytics generates detailed statistics and fresh insights into your website’s traffic and traffic sources. With Google Analytics users can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks and monitors display advertising, PPC networks, email marketing and other digital collateral. You can not only measure sales and conversions, but also gain fresh insights into how visitors use your site and how you can keep them coming back.

Google Analytics is the most widely used website statistics service. The basic service is available free of charge.

Features

  • A/B Testing
  • Analytics
  • API
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Link Tracking
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO

Features

  • A/B Testing
  • Analytics
  • API
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Link Tracking
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO

Features

  • A/B Testing
  • Analytics
  • API
  • Big Data
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Link Tracking
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO

Summary

  • Advanced analytics without programmers: Mixpanel’s segmentation tool simplifies queries by visualising the questions users are wanting to ask. No more need to write technical SQL queries.

  • Use funnels to increase conversions: Identify where customers are being lost and run experiments to fix these issues.

  • Cohorts: Group customers into cohorts when they sign up to get the full picture on the effects of any changes being made.

  • Online help, tutorials and support: Gain advice from experts to get data-driven quickly.

Summary

    No key features associated with this application.

Summary

  • Decide what you want to analyze and customise your reports.

  • Analyze your social media programmes and understand your success.

  • Analyse the impact of mobile on your business.

  • Learn how your advertising is performing on social, mobile, search and display ads.

FAQs

    No FAQs associated with this application.

FAQs

    No FAQs associated with this application.

FAQs

    No FAQs associated with this application.

Vendor Information

Founded:
2009
Based in:
San Francisco
Employees:
51-200
Likes:
Followers:
20.1k

Vendor Information

Founded:
2007
Based in:
San Francisco
Employees:
11-50
Likes:
Followers:

Vendor Information

Founded:
1998
Based in:
-
Employees:
myself only
Likes:
Followers:

Other

Regional Restrictions:
No restrictions.

Other

Who uses Woopra
  • Startups
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other

Who uses Google Analytics
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Mobile Platforms:
  • iOS
  • Android
  • WinPhone
  • Blackberry
Languages:
Chinese, Ukrainian, Turkish, Thai, Swedish, Swahili, Spanish, Russian, Portuguese, Polish, Norwegian, Dutch, Korean, Japanese, Italian, Indonesian, Hungarian, Hebrew, Irish, French, Finnish, English, German, Danish, Czech, Arabic
Regional Restrictions:
No restrictions.
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