Mixpanel is a custom event based analytics programme for mobile and web. The app allows users to go much further than measuring their site’s page views by reporting on visitor actions, not views.
Mixpanel is able to ask complex questions by breaking apart events (interactions between people and product) by the properties wanting to be explored. Questions such as, ‘which Google Adwords campaign gives us the most paying users?’ can be explored.
Mixpanel can help businesses to increase conversions by locating where customers are lost at any stage in a process, and run experiments to fix issues that are discovered.
About Datanyze
Datanyze is the leader in technographics - real-time insights based on a company's technology choices and buying signals. Technographics help you find great accounts, engage them in timely, value-driven conversations, and convert them into customers. Datanyze is used by 600+ companies around the world and has been recognized as both a Gartner Cool Vendor and G2Crowd High Performer.
Features
A/B Testing
Analytics
API
Conversion Tracking
Dashboard
Data Export
Data Import
Data Visualization
External Integrations
Forecasting
Keyword Tracking
Link Tracking
Multi-Site
Multi-User
Notifications
Referral Tracking
SEO
Features
A/B Testing
Analytics
API
Conversion Tracking
Customer Management
Dashboard
Data Export
Data Import
Data Visualization
External Integrations
Forecasting
Inventory Tracking
Keyword Tracking
Link Tracking
Multi-User
Notifications
Project Management
SEO
Supplier Management
Summary
Advanced analytics without programmers: Mixpanel’s segmentation tool simplifies queries by visualising the questions users are wanting to ask. No more need to write technical SQL queries.
Use funnels to increase conversions: Identify where customers are being lost and run experiments to fix these issues.
Cohorts: Group customers into cohorts when they sign up to get the full picture on the effects of any changes being made.
Online help, tutorials and support: Gain advice from experts to get data-driven quickly.
Summary
Used by 600+ companies around the world.
The leader in technographics.
Continuously collects and analyzes millions of data points across the web to determine technology usage and other buying signals.
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