Compare Mixpanel vs Amplitude vs Google Analytics

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Crozscore:

88%
what is this?
85%
62%
interest rising

Crozscore:

88%
what is this?
90%
50%
interest rising

Crozscore:

92%
what is this?
91%
87%
Mixpanel screenshot view 3 more Amplitude screenshot view 2 more Google Analytics screenshot view 3 more

Software Description:

Mixpanel is a custom event based analytics programme for mobile and web. The app allows users to go much further than measuring their site’s page views by reporting on visitor actions, not views.

Mixpanel is able to ask complex questions by breaking apart events (interactions between people and product) by the properties wanting to be explored. Questions such as, ‘which Google Adwords campaign gives us the most paying users?’ can be explored.

Mixpanel can help businesses to increase conversions by locating where customers are lost at any stage in a process, and run experiments to fix issues that are discovered.

Software Description:

Amplitude is a web and mobile analytics solution, that enables marketers to get data from the ‘behavioural layer’. It provides individual data points to get all relevant information about users' activities on the web.

Companies can better understand how users are navigating their application, in order to answer questions about further development strategy. It also features real-time analytics, cross-platform tracking, high-level security and customer support.

This software helps organizations target potential clients and examine funnels, get better retention, and increase revenue. Amplitude is developed for product teams which want to get several levels deeper analytics and find actionable insights to strategize their product development.

Software Description:

Google Analytics generates detailed statistics and fresh insights into your website’s traffic and traffic sources. With Google Analytics users can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks and monitors display advertising, PPC networks, email marketing and other digital collateral. You can not only measure sales and conversions, but also gain fresh insights into how visitors use your site and how you can keep them coming back.

Google Analytics is the most widely used website statistics service. The basic service is available free of charge.

Features:

  • Data Visualization
  • Scheduling

Features:

  • Multi-App
  • Data Visualization
  • Conversion Tracking
  • External Integrations
  • Data Import
  • Notifications
  • Multi-User
  • A/B Testing
  • Dashboard
  • Data Export
  • API
  • Analytics

Features:

  • Referral Tracking
  • Analytics
  • Forecasting
  • Dashboard
  • Data Import
  • SEO
  • Data Visualization
  • Multi-User
  • Conversion Tracking
  • Keyword Tracking
  • API
  • Multi-Site
  • Data Export
  • Notifications
  • A/B Testing
  • Link Tracking
  • External Integrations

Summary:

  • Advanced analytics without programmers: Mixpanel’s segmentation tool simplifies queries by visualising the questions users are wanting to ask. No more need to write technical SQL queries.

  • Use funnels to increase conversions: Identify where customers are being lost and run experiments to fix these issues.

  • Cohorts: Group customers into cohorts when they sign up to get the full picture on the effects of any changes being made.

  • Online help, tutorials and support: Gain advice from experts to get data-driven quickly.

Summary:

  • Real-Time Reporting

  • Hourly Segmentation

  • Data and Graph Annotations

  • Unlimited Data History & User Accounts

  • Powerful Behavioral Reports

  • Custom Data Volume

  • Custom SLAs & Packages

  • Dashboard Email Reporting

  • Team-Based Permissions

  • A/B Testing Integrations

Summary:

  • Decide what you want to analyze and customise your reports.

  • Analyze your social media programmes and understand your success.

  • Analyse the impact of mobile on your business.

  • Learn how your advertising is performing on social, mobile, search and display ads.

Free

Free
Included in plan:
  • Unlimited User Accounts
  • Core Analytics
  • Unlimited Data History
  • Up to 10 million User Actions (Per Month)
  • Upgrade Path to Custom Data Volume Plans

Enterprise

$995.00
Monthly Subscription
Included in plan:
  • Powerful Behavioral Reports
  • Dedicated Customer Success
  • Implementation Support
  • Advanced Security & Compliance
  • Custom Data Volume
  • Custom SLAs & Packages

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service offer an API?
  • Yes, Amplitude offers the HTTP API.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes.

  • What are some applications this service is commonly used in tandem with?
  • This service is mostly used in tandem with marketing automation applications.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Online Support.

  • Does this service integrate with any other apps?
  • Integrations: Adjust, appboy, AppsFlyer, branch, Chartio, Kahuna, Kochava, Looker, mparticle, Tune, Mode, Optimizely, Outbound, Periscope, Tableau, Tenjin, Urban Airship.

  • What is this service generally used for?
  • This service is used for web and mobile analytics.

  • What platforms does this service support?
  • This is a web-based platform.

  • Who are the main user groups of this service?
  • Users of Amplitude are SMEs and large enterprises.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
2009
Based in:
San Francisco
Employees:
51-200
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
17

Publisher:

Founded:
1998
Based in:
-
Employees:
myself only
Likes:
Followers:

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses Amplitude
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Google Analytics
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Mobile Platforms:
  • iOS
  • Android
  • WinPhone
  • Blackberry
Languages:
Chinese, Ukrainian, Turkish, Thai, Swedish, Swahili, Spanish, Russian, Portuguese, Polish, Norwegian, Dutch, Korean, Japanese, Italian, Indonesian, Hungarian, Hebrew, Irish, French, Finnish, English, German, Danish, Czech, Arabic
Regional Restrictions:
No restrictions.
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