Compare Mercanto vs Algo

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Software Description:

Mercanto provides a new class of 1:1 personalisation that makes marketing way more effective and engaging for consumers (which increases their conversion rate). We work with retailers, e-commerce, and travel brands to help them monetize their CRM activities more effectively.

Mercanto’s machine learning engine automatically learns a consumer’s interests in real-time, and serves the most relevant, engaging messaging for each individual. Mercanto can be plugged into Salesforce, Responsys, SendGrid, or practically any ESP.

Here's a 2-minute video about machine learning in email: https://vimeo.com/292297485.

Using a combination of natural language processing and learning-to-rank algorithms, Mercanto helps companies send individually relevant emails that sell.

Software Description:

Algo is a collaborative intelligence framework that enables rapid discovery of actionable insights.

A natural language powered conversational interface between humans and machines is a key building block of the Algo collaborative intelligence framework.

Algo is trained on each customer’s data, learning the terminology and unique needs of each category and business function. Algo is a self-learner that gets smarter over time based on user behavior and feedback.

Features:

  • Notifications
  • Lead Management
  • Contact Sharing
  • Data Import
  • External Integrations
  • Data Export
  • Conversion Tracking
  • Marketing Automation
  • Third-Party Plugins/Add-Ons
  • Multi-User
  • Audience Targeting
  • Email Integration
  • API
  • Lead Scoring
  • Data Visualization
  • Dashboard
  • Customer Management

Features:

  • Data Export
  • Data Import
  • External Integrations
  • Notifications
  • A/B Testing
  • API
  • Inventory Tracking
  • Multi-User
  • Project Management
  • Forecasting
  • Analytics
  • Dashboard
  • Data Visualization

Summary:

    No key features associated with this application.

Summary:

    No key features associated with this application.

FAQs:

    Does this service integrate with any other apps?
  • SendGrid, Salesforce, Emarsys, Mailjet, Sparkpost, Oracle Marketing Cloud

  • What platforms does this service support?
  • SendGrid, Salesforce, Emarsys, Mailjet, Sparkpost, Oracle Marketing Cloud

  • Does this service offer an API?
  • Yes, Mercanto offers an API as well as other integration options.

  • What is this service generally used for?
  • Relevance pays. Mercanto uses ‘Spotify-style’ Artificial Intelligence to understand your products and each shopper’s personal tastes and their intent, based on their real-time and/or historical activity. It combines its understanding of the products and your shoppers to deliver new, better-performing campaigns.

    Spotify-style personalization enables you to deliver individualized content that relates directly to each consumer’s tastes, and achieve a revenue uplift of 30-70%.

  • Who are the main user groups of this service?
  • To build long-term engagement and revenues, it’s essential for e-commerce and travel brands to make email experiences fresh and relevant.

    Mercanto is an AI personalization engine for your existing ESP that empowers retailers and e-commerce brands to create fresh, relevant, and cohesive email experiences.

  • Does this service offer guides, tutorials and or customer support?
  • Mercanto’s Client Services team helps brands establish highly effective strategies around AI email personalization, with quantifiable approaches across people, processes, and technology. Through a holistic technology and services approach, Mercanto enables marketers to deliver a measurable boost to revenues and engagement through deeper email personalization.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes. When inviting a colleague to collaborate in the Mercanto platform, you’ll want to make sure you give them the appropriate access:

    • Standard Users – get access to all tabs and features except the ability to add/edit team members under Settings > Team and make changes under Settings > Advanced. This is the most common role for anyone who is not the administrator.
    • Super User – is the supreme being. Has access to everything. This should probably be just one person, though an additional Super User as a failsafe also works.

    To create a user:

    • Navigate to Settings > Team > Invite
    • Add the user’s email and select their role.

    Edit team member details or remove them:

    • If you want to edit the email ID of a team member or if you want to delete a team member altogether, navigate to the ‘Team’ page after clicking on Settings from the top right-hand button on the dashboard.
  • What are some applications this service is commonly used in tandem with?
  • Mercanto integrates with Salesforce, Responsys, Emarsys, Sendgrid, MailChimp, and all the leading email providers.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other:

Who uses Mercanto
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Algo
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

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