Compare MatchCraft vs Improvely vs DataXu

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Crozscore:

67%
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36%
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Crozscore:

85%
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Crozscore:

83%
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74%
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Software Description:

MatchCraft, founded in 1998, provides a best-in-class marketing platform that enables companies to successfully sell and manage search, display, and social campaigns for their advertisers. MatchCraft's platform AdVantage™ helps organizations efficiently manage campaigns of all sizes, enabling clients to deliver spectacular results to their advertisers. MatchCraft's sophisticated real-time bidding algorithms, and a team of digital marketing enthusiasts, work relentlessly to deliver exceptional ROI for merchants around the world.

MatchCraft has headquarters in the heart of "Silicon Beach," in Santa Monica, California, with additional offices in The Netherlands, India, and Brazil. MatchCraft will be celebrating its 20th Anniversary this year! For digital marketing news, advice, and to stay in the loop on product rollouts, follow MatchCraft on Facebook, MatchCraft on Twitter, or visit www.MatchCraft.com.

Software Description:

Improvely combines click and conversion tracking, click fraud detection, landing page split testing, and affiliate marketing tools into one easy-to-use platform.
Learn where every new customer came from — what site, web search or ad click first brought them to your shop.

Keep track of the cost, revenue and profit of your Google AdWords, Bing Ads, Facebook and other advertising — all in one report.

Get notified instantly of PPC click fraud — stop paying for fake clicks!

Software Description:

Dataxu is a demand-side platform (DTS) that increases the value that companies deliver to their customers, helps them target and engage the valuable audience, and delivers full effectiveness, efficiency, and satisfaction.

The platform is designed for publishers and marketing professionals that can utilize the data science to make their marketing efforts and profitable customer relationships more productive. The main purpose of Dataxu is to enable them to connect with real people via multiple
channels, attracting consumers’ attention at the right time.

The main advertising exchanges that Dataxu's clients can use are Connected TV, Addressable TV, Digital Video, Digital Out of Home, Native, Audio, Social, Display, and Mobile.

Features:

  • Dashboard
  • Calendar Management
  • Scheduling
  • Notifications
  • Marketing Automation
  • Multi-User
  • Budgeting
  • Data Import
  • Data Export
  • External Integrations
  • Audience Targeting
  • Data Visualization
  • Conversion Tracking
  • API

Features:

Features:

  • Dashboard
  • Notifications
  • Data Import
  • Data Export
  • Data Visualization
  • Marketing Automation
  • External Integrations
  • Audience Targeting
  • Brand Management
  • API

Summary:

    No key features associated with this application.

Summary:

  • Track your ads: Improvely allows you to analyze the origins of every sale or signup on your website, whether it's organic traffic or a paid marketing campaign.

  • Measure your advertising results: Improvely gives you the key performance metrics in a single report to track the cost, revenue and profit from your advertising campaign. It’s there to give you clarity on your conversions.

  • Monitor for click fraud: The Improvely monitoring systems inspect every click for signs of suspicious activity on your ads. Not only will you be alerted to possible PPC click fraud instantly, Improvely will provide you with the necessary tools to get your money back and prevent further losses.

  • Monthly plans to suit your shop size: With two weeks free, Improvely gives you time to work out which monthly plan best meets your needs. Plans start at $29/month and can be cancelled at any time.

Summary:

  • Audience-Based Buying

  • Always-On Optimization

  • Real-Time Reporting

  • Global Reach & Enterprise Scale

  • Granular Ad Targeting

  • Self-Serve Advanced TV

  • Fully-Integrated TouchPoint™ Ad Server

  • Enterprise Developer APIs

FAQs:

    No FAQs associated with this application.

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Training, Webinars, Videos, and Email Support.

  • What is this service generally used for?
  • This service is generally used as demand-side advertising platform.

  • Does this service integrate with any other apps?
  • It integrates with Grapeshot, IBM's Digital Data Exchange Network, Adobe Omniture's Partner Ecosystem, and more.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with data providers, ad verification, and ad serving applications.

  • Who are the main user groups of this service?
  • The main users of Dataxu are publishers, agencies, and brands.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • Yes, it offers an API.

Publisher:

Founded:
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Based in:
-
Employees:
-
Likes:
1.72k
Followers:
586

Publisher:

Founded:
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Based in:
Lansdale
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
2.71k
Followers:

Other:

Who uses MatchCraft
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, Danish, Swedish, Dutch, Norwegian, Finnish, German, Italian, Spanish, French, Portuguese
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses DataXu
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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