Compare MatchCraft vs AppNexus vs Tapfiliate

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Crozscore:

67%
what is this?
36%
interest falling

Crozscore:

87%
what is this?
57%
no significant changes

Crozscore:

84%
what is this?
93%
40%
no significant changes
MatchCraft screenshot AppNexus screenshot view 5 more Tapfiliate screenshot view 2 more

Software Description:

MatchCraft, founded in 1998, provides a best-in-class marketing platform that enables companies to successfully sell and manage search, display, and social campaigns for their advertisers. MatchCraft's platform AdVantage™ helps organizations efficiently manage campaigns of all sizes, enabling clients to deliver spectacular results to their advertisers. MatchCraft's sophisticated real-time bidding algorithms, and a team of digital marketing enthusiasts, work relentlessly to deliver exceptional ROI for merchants around the world.

MatchCraft has headquarters in the heart of "Silicon Beach," in Santa Monica, California, with additional offices in The Netherlands, India, and Brazil. MatchCraft will be celebrating its 20th Anniversary this year! For digital marketing news, advice, and to stay in the loop on product rollouts, follow MatchCraft on Facebook, MatchCraft on Twitter, or visit www.MatchCraft.com.

Software Description:

The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.

Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

Software Description:

Tapfiliate is affiliate marketing software that enables you to set up, manage and optimize your own affiliate marketing programs.

Whatever your use case is, be it tracking lead signups, product purchases, or subscription sign-ups - setting up with Tapfiliate is easy! After setting up the integration - which consists of copy/pasting the special Tapfiliate scripts to your website - you only need to create your affiliate program in the Tapfiliate platform.

Get started right away by creating your affiliate sign up page, setting up your affiliate domain, some automated emails to keep affiliates engaged, or even bonus goals to keep them incentivized. Make sure to upload marketing materials to your affiliate program, too - then just sit back and watch your affiliate program grow.

Affiliate marketing enables consumers, advertisers and content creators to benefit mutually. Recruiting your own affiliates, either by approaching them or asking your own clients to become affiliates also ensures that those promoting your business are people who actually know and believe in your business.

Growing your business with your loyal team of affiliates is effective because of the added human touch. What better way to advertise your product or service than through the power of people?

Features:

  • Dashboard
  • Calendar Management
  • Scheduling
  • Notifications
  • Marketing Automation
  • Multi-User
  • Budgeting
  • Data Import
  • Data Export
  • External Integrations
  • Audience Targeting
  • Data Visualization
  • Conversion Tracking
  • API

Features:

  • BitCoin
  • Marketing Automation
  • Budgeting
  • Notifications
  • Password & Access Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API

Features:

  • Multi-User
  • Data Export
  • PayPal
  • Stripe
  • Dashboard
  • Analytics
  • API
  • Lead Management
  • Social-Media Integration

Summary:

    No key features associated with this application.

Summary:

  • Programmable Bidding

  • Bid Stream

  • Real-Time Signals & Analytics

  • Impression Logs

  • Segment Activation Services

  • Viewable Performance Tools

  • Data Marketplace

  • PreBid Enterprise Solution

  • Viewable Deals

  • Video

Summary:

  • Track affiliate sales

  • Track referrals

  • Create your own affiliate program

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as a programmable DSP in the media buying industry.

  • What platforms does this service support?
  • AppNexus is a web-based software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Users of AppNexus are media buyers and publishers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

FAQs:

    What is this service generally used for?
  • Tapfiliate is used to set up affiliate marketing programs.

  • Does this service integrate with any other apps?
  • Yes! Tapfiliate integrates with multiple websites and apps.

  • What are some applications this service is commonly used in tandem with?
  • Some of the most popular integrations with Tapfiliate are Shopify, Stripe, Squarespace, Wix, and MoonClerk.

  • Who are the main user groups of this service?
    • SaaS providers
    • Webshop owners *Those generating business leads
  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, on the Pro plan and up.

  • Does this service offer an API?
  • Yes.

  • Does this service offer guides, tutorials and or customer support?
  • Yes. Chat support is always available during weekdays. An extensive knowledge base and library of technical guides are also available.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
1.72k
Followers:
586

Publisher:

Founded:
-
Based in:
New York
Employees:
1001-5000
Likes:
5.96k
Followers:

Publisher:

Founded:
2014
Based in:
Amsterdam
Employees:
2-10
Likes:
3.04k
Followers:
594

Other:

Who uses MatchCraft
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Danish, Swedish, Dutch, Norwegian, Finnish, German, Italian, Spanish, French, Portuguese, English
Regional Restrictions:
No restrictions.

Other:

Who uses AppNexus
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Tapfiliate
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Dutch, German, Spanish, French, Portuguese, English
Regional Restrictions:
No restrictions.
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