Compare MatchCraft vs AppNexus vs Rubicon Project

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Crozscore:

70%
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36%
interest falling

Crozscore:

89%
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57%
interest rising

Crozscore:

83%
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55%
interest rising
MatchCraft screenshot AppNexus screenshot view 5 more Rubicon Project screenshot view 1 more

Software Description:

MatchCraft, founded in 1998, provides a best-in-class marketing platform that enables companies to successfully sell and manage search, display, and social campaigns for their advertisers. MatchCraft's platform AdVantage™ helps organizations efficiently manage campaigns of all sizes, enabling clients to deliver spectacular results to their advertisers. MatchCraft's sophisticated real-time bidding algorithms, and a team of digital marketing enthusiasts, work relentlessly to deliver exceptional ROI for merchants around the world.

MatchCraft has headquarters in the heart of "Silicon Beach," in Santa Monica, California, with additional offices in The Netherlands, India, and Brazil. MatchCraft will be celebrating its 20th Anniversary this year! For digital marketing news, advice, and to stay in the loop on product rollouts, follow MatchCraft on Facebook, MatchCraft on Twitter, or visit www.MatchCraft.com.

Software Description:

The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.

Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

Software Description:

The Rubicon Project solution offers brands the possibility to reach target audiences and attain customer engagement through its effective, no buyer-fee marketplace. It delivers technology tools for automating the process of advertisement buying and selling.

The platform is cloud-based, powered by Prebid Server, which is a growing and flexible technology trusted by largest advertisers and publishers. One of Rubicon Project's offers is the Header Bidding, a programmatic solution for sellers and mobile app developers. It makes selected inventory accessible for multiple ad exchange buyers simultaneously.

Buyers can utilize Rubicon's technology to connect with audiences in areas they are most engaged and prone to act, using the network of almost one billion unique devices around the world. The bottom line is that Rubicon Project, with its multi-channel programs, performs as one of the most innovative and effective direct buying platforms on the market.

Features:

  • Dashboard
  • Calendar Management
  • Scheduling
  • Notifications
  • Marketing Automation
  • Multi-User
  • Budgeting
  • Data Import
  • Data Export
  • External Integrations
  • Audience Targeting
  • Data Visualization
  • Conversion Tracking
  • API

Features:

  • BitCoin
  • Marketing Automation
  • Budgeting
  • Notifications
  • Password & Access Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API

Features:

  • Forecasting
  • Scheduling
  • Data Import
  • Notifications
  • Dashboard
  • External Integrations
  • Data Export
  • Audience Targeting
  • API
  • Brand Management

Summary:

    No key features associated with this application.

Summary:

  • Programmable Bidding

  • Bid Stream

  • Real-Time Signals & Analytics

  • Impression Logs

  • Segment Activation Services

  • Viewable Performance Tools

  • Data Marketplace

  • PreBid Enterprise Solution

  • Viewable Deals

  • Video

Summary:

  • Estimated Market Rate (EMR)

  • One Unified Platform

  • End-to-End Workflow

  • Inventory Access

  • Guaranteed Direct Order Deals

  • Invite-Only Access to PMP

  • Globas Access to Diverse Demand

  • Advanced Automation

  • Brand Protection and Safety

  • Header Bidding

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as a programmable DSP in the media buying industry.

  • What platforms does this service support?
  • AppNexus is a web-based software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Users of AppNexus are media buyers and publishers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

FAQs:

    What is this service generally used for?
  • This service is generally used for automating the buying and selling of advertising.

  • What platforms does this service support?
  • The platform is cloud-based, powered by Prebid Server.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Email Support, Knowledge Base.

  • Does this service offer an API?
  • It offers APIs and Mobile SDKs.

  • Who are the main user groups of this service?
  • Users of Rubicon project are big brands and world’s leading publishers.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service integrate with any other apps?
  • Yes.

Publisher:

Founded:
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Based in:
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Employees:
-
Likes:
1.73k
Followers:
666

Publisher:

Founded:
-
Based in:
New York
Employees:
1001-5000
Likes:
Followers:

Publisher:

Founded:
-
Based in:
New York
Employees:
51-200
Likes:
3.91k
Followers:
41.3k

Other:

Who uses MatchCraft
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
German, French, Italian, Dutch, Spanish, Swedish, Norwegian, Portuguese, Finnish, English, Danish
Regional Restrictions:
No restrictions.

Other:

Who uses AppNexus
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Rubicon Project
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
German, French, Japanese, Italian, Spanish, Portuguese, English
Regional Restrictions:
No restrictions.
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