Compare MatchCraft vs DataXu vs AdStage

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Crozscore:

72%
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80%
36%

Crozscore:

83%
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73%
44%
interest rising

Crozscore:

87%
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86%
41%
interest rising
MatchCraft screenshot DataXu screenshot view 2 more AdStage screenshot view 5 more

Software Description:

MatchCraft, founded in 1998, provides a best-in-class marketing platform that enables companies to successfully sell and manage search, display, and social campaigns for their advertisers. MatchCraft's platform AdVantage™ helps organizations efficiently manage campaigns of all sizes, enabling clients to deliver spectacular results to their advertisers. MatchCraft's sophisticated real-time bidding algorithms, and a team of digital marketing enthusiasts, work relentlessly to deliver exceptional ROI for merchants around the world.

MatchCraft has headquarters in the heart of "Silicon Beach," in Santa Monica, California, with additional offices in The Netherlands, India, and Brazil. MatchCraft will be celebrating its 20th Anniversary this year! For digital marketing news, advice, and to stay in the loop on product rollouts, follow MatchCraft on Facebook, MatchCraft on Twitter, or visit www.MatchCraft.com.

Software Description:

Dataxu is a demand-side platform (DTS) that increases the value that companies deliver to their customers, helps them target and engage the valuable audience, and delivers full effectiveness, efficiency, and satisfaction.

The platform is designed for publishers and marketing professionals that can utilize the data science to make their marketing efforts and profitable customer relationships more productive. The main purpose of Dataxu is to enable them to connect with real people via multiple
channels, attracting consumers’ attention at the right time.

The main advertising exchanges that Dataxu's clients can use are Connected TV, Addressable TV, Digital Video, Digital Out of Home, Native, Audio, Social, Display, and Mobile.

Software Description:

AdStage offers solutions for cross-network pay-per-click marketing campaigns management. The core of the platform is bulk ads production and analytics through Facebook, Twitter, Bing, and LinkedIn Ads.

It enables users to create rules that automatically modify advertising campaigns. The rules apply to the timing of the ad, the price, alerts, reporting, and more.

Ads creation is a fully customizable process, so advertisers can vary headlines, description, pictures, inline edits. The campaign results are visible on the dashboard, with visualized data and metrics.

Features:

  • Dashboard
  • Calendar Management
  • Scheduling
  • Notifications
  • Marketing Automation
  • Multi-User
  • Budgeting
  • Data Import
  • Data Export
  • External Integrations
  • Audience Targeting
  • Data Visualization
  • Conversion Tracking
  • API

Features:

  • Dashboard
  • Notifications
  • Data Import
  • Data Export
  • Data Visualization
  • Marketing Automation
  • External Integrations
  • Audience Targeting
  • Brand Management
  • API

Features:

  • Multi-User
  • Notifications
  • Marketing Automation
  • External Integrations
  • Data Export
  • A/B Testing
  • Audience Targeting
  • Data Visualization
  • API
  • Data Import
  • Dashboard
  • Scheduling
  • Conversion Tracking

Summary:

    No key features associated with this application.

Summary:

  • Audience-Based Buying

  • Always-On Optimization

  • Real-Time Reporting

  • Global Reach & Enterprise Scale

  • Granular Ad Targeting

  • Self-Serve Advanced TV

  • Fully-Integrated TouchPoint™ Ad Server

  • Enterprise Developer APIs

Summary:

  • Conversion Tracking

  • Scheduled Reports

  • Performance Dashboards

  • Optimization Rules

  • Multiple ad Formats

  • Campaign Scheduling

  • Historic Data Import

  • Bulk Ad Creation

  • Paid Search Campaigns

  • Multivariate Testing

Core

$749.00
Licence / Month
Included in plan:
  • Up to $50k in Monthly Spend
  • Help Center
  • Email Support

Pro

$1,499.00
Licence / Month
Included in plan:
  • $50k+ to $150k in Monthly Spend
  • Help Center
  • Email Support

Elite

$2,499.00
1 user(s) / month
Included in plan:
  • $150k+ to $250k in Monthly Spend
  • Guided Onboarding
  • Ongoing Training
  • Phone & Email Support

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Training, Webinars, Videos, and Email Support.

  • What is this service generally used for?
  • This service is generally used as demand-side advertising platform.

  • Does this service integrate with any other apps?
  • It integrates with Grapeshot, IBM's Digital Data Exchange Network, Adobe Omniture's Partner Ecosystem, and more.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with data providers, ad verification, and ad serving applications.

  • Who are the main user groups of this service?
  • The main users of Dataxu are publishers, agencies, and brands.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • Yes, it offers an API.

FAQs:

    Does this service offer an API?
  • Yes, there is AdStage Universal Data API offered.

  • Does this service integrate with any other apps?
  • Integrations available: Google Analytics, Unbounce, Clearlogin, Bizible, Outbrain, Marketo.

  • What are some applications this service is commonly used in tandem with?
  • It is most commonly used in tandem with Google Adwords, Bing Ads, and social media advertising platforms.

  • What platforms does this service support?
  • This is web-based platform with mobile app for iOS.

  • Does this service offer multi-user capability (e.g. teams)?
  • AdStage supports unlimited seats for teams at any pricing tier.

  • What is this service generally used for?
  • It is used for cross-network online advertising campaigns management.

  • Who are the main user groups of this service?
  • Main users of AdStage are online marketers in SMEs and large enterprises.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Help Center, Phone Support, Email Support.

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Other:

Who uses MatchCraft
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Danish, Finnish, Swedish, Norwegian, Spanish, German, Portuguese, Italian, French, English, Dutch
Regional Restrictions:
No restrictions.

Other:

Who uses DataXu
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses AdStage
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English
Regional Restrictions:
No restrictions.
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