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About Marketo

Marketo is intuitive, quick, and easy to setup marketing automation software for small and medium businesses, as well as for global brands.

It provides lead management, email marketing, consumer marketing, customer base marketing and mobile marketing solutions for companies in various industries. Marketo features drag and drop interface, that doesn't require special coding skills.

This tool helps its users to gain and engage customers, measure results, and maximize marketing investment. Marketo's customers base includes many renowned multinational companies.

About Keap

Keap combines CRM, marketing automation, e-commerce and payments solutions, an app marketplace, integrations, and partners.

This solution helps small businesses boost their sales and marketing and accelerate growth, by centralizing their contact information and by pulling together data points related to sales, marketing, leads, payments, customers, and more.

This is a powerful sales platform for small businesses, including products to streamline the customer lifecycle, customer relationship management, marketing automation, and lead capture.

About Zapier

Zapier is an automation platform that moves between apps, creating workflows and automated tasks. The main goal of this service is increasing individual's or team's productivity by creating processes, so users can focus on their most important work.

This is an integration platform, that triggers the previously defined action when a certain event happens. The trigger could be a received email, while the action could be moving the attachment to Dropbox, and alert in Slack, or SMS notifications. These automated tasks are named "Zaps".

Zapier offers many features like task history, import/export via Google Sheets, dashboards, connected accounts, calendar synchs, zap templates, user community, and so on. It is possible to replay tasks depending on user's decisions, along with numerous seamless integrations with different apps. The pricing is flexible, so users can tailor it to their needs.

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Summary

  • Marketing automation

  • B2B marketing & lead management

  • Consumer engagement marketing

  • Email & campaign management

  • Budgets & marketing calendar

  • Email marketing

  • Inbound marketing

  • Loyalty marketing

  • Lead generation

  • Event marketing

Summary

  • CRM for small business

  • Marketing automation

  • Sales automation

  • Marketing analytics

  • Online sales management

  • Mobile apps

  • Payment, invoicing, and billing

  • API integrations

Summary

  • Publically Share Apps

  • Set Up Triggers and Actions

  • Automatic "Zap" Running

  • Ongoing Maintenance of All APIs

  • Activity Dashboard

  • Ongoing Sync Among Apps

  • On/Off "Zap" Control

  • Add 250+ Integrations to Apps

  • Connected Accounts Management

  • Online Zap Templates

Pricing

Spark

$895.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Email marketing
  • Customer engagement engine
  • Commuication limits
  • Lead management / nurture / score
  • Event marketing and webinars
  • Marketing calendar
  • SEO
  • Social boost
  • CRM integration
  • 5 sales insight users
  • 5 marketing calendar users

Standard

$1,795.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of spark, plus:
  • A/B testing
  • Advanced lead scoring
  • Advanced dynamic content
  • Progressive profiling for forms
  • Extended integrations & API
  • Marketing program analyzer
  • Revenue cycle modeler
  • Revenue analyzers
  • 10 sales insight users (total)
  • 5 marketing calendar users

Select

$3,195.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of standard, plus:
  • Advanced revenue analytics
  • Advanced email analytics
  • Time-series data warehouse
  • Advanced custom reports
  • Social sweepstakes and referrals
  • Role-based permissions
  • 20 sales insight users (total)
  • 5 marketing calendar users

Pricing

Starter

$99.00
1 user(s) / month
Included in plan:
  • CRM
  • Marketing automation
  • 500 contacts
  • 2,500 emails/month
  • 1 user

Essentials

$199.00
3 user(s) / month
Included in plan:
  • CRM
  • Marketing automation
  • 2,500 contacts
  • 12,500 emails/month
  • 3 users

Complete

$299.00
5 user(s) / month
Included in plan:
  • CRM
  • Marketing automation
  • Sales automation
  • E-commerce
  • 10,000 contacts
  • 50,000 emails/month
  • 5 users

Pricing

Free Forever

Free
Included in plan:
  • Make two-step Zaps.
  • Get help from our support team.
  • Connect the tools you use most.

For Work

$20.00
1 user(s) / month
Included in plan:
  • Make Zaps with 3+ steps.
  • Get priority support.
  • Access all of our 750+ apps.
  • Filter data for precise automation.
  • One month free for paying annually.

For Teams

$250.00
1 user(s) / month
Included in plan:
  • Unlimited Zaps.
  • All our premium features.
  • Everyone’s Zaps on one bill.

FAQs

    Who are the main user groups of this service?
  • Users of Marketo are marketers in SMEs and large companies.

  • What are some applications this service is commonly used in tandem with?
  • Marketo is used in tandem with CRM, email, eCommerce and analytics software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used for marketing automation, lead generation, social media marketing, email marketing.

  • What platforms does this service support?
  • This is web-based platform, including mobile apps for Android and iOS.

  • Does this service offer an API?
  • Marketo offers API ready to use.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Customer Community, Knowledge Base, Online Support, Phone Support, Video Tutorials, Webinars

  • Does this service integrate with any other apps?
  • It integrates with many apps, including: Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, Wordpress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, etc.

FAQs

    Does this service integrate with any other apps?
  • Yes, Keap integrates with:

    MailChimp, QuickBooks, Acuity Scheduling, Xero, Zendesk, Booker Software, LiveChat, Campaign Monitor, and more.

  • Does this service offer guides, tutorials and or customer support?
  • Keap offers FAQs, a forum, a knowledge base, online support, phone support, and video tutorials.

  • What are some applications this service is commonly used in tandem with?
  • Keap can be used in tandem with applications including QuickBooks and Xero, among others.

  • Does this service offer an API?
  • Yes, Keap offers an API.

  • Who are the main user groups of this service?
  • Keap is an integrated email marketing platform designed for small businesses with fewer than 25 employees.

  • What platforms does this service support?
  • Keap supports web-based platforms in addition to iOS and Android.

  • What is this service generally used for?
  • It is used for customer relations management and sales automation.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, multi-user capability is a feature of both the 'Essentials' and 'Complete' pricing plans.

FAQs

    What platforms does this service support?
  • Zapier is a web-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is multi-user capability offered.

  • Does this service offer an API?
  • Yes, it offers an API.

  • What is this service generally used for?
  • It is used for automating workflows between applications.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with Gmail, Dropbox, Mailchimp, Slack.

  • Who are the main user groups of this service?
  • Users of Zapier are Small Businesses, Marketers, Salespeople, Designers, Developers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Online Support, Support Documentation.

  • Does this service integrate with any other apps?
  • Zapier integrates with the following applications:

    Emma, Twitter, Wordpress, Xero, Redbooth, ActiveCampaign, SurveyMonkey, Producteev, BigCommerce, MailChimp, SugarCRM, Shopify, FreshBooks, UserVoice, Zendesk, Formstack, Base CRM, FreeAgent, SurveyGizmo, Desk.com, Zoho CRM, Basecamp, FogBugz, JIRA Software, Wrike, Zoho Creator, Zoho Invoice, Yammer, Highrise CRM, Recurly ®, HipChat, Dropbox, Podio, JotForm, QuickBase, Freshdesk, Pivotal Tracker, Smartsheet, Capsule, AWeber, Nimble, QuickBooks Online, GetResponse, HubSpot Marketing, GoToMeeting, GoToWebinar, SendGrid, Harvest, Infusionsoft, Salesforce Sales Cloud, Evernote, Microsoft OneNote, Help Scout, LeanKit, Pipedrive, GitHub, Insightly, Constant Contact, Asana, Twilio, Chargebee, 123ContactForm, Teamwork Projects, Trello, Microsoft Office 365, Box, G Suite, Google Drive, Toggl, Campaign Monitor, Wufoo, Unbounce, Cyfe, LinkedIn, Magento, Stripe, Square Point of Sale, Wunderlist, Nutshell CRM, Geckoboard, PayPal, Kanban Tool, Targetprocess, Knack, Facebook, Close.io, Mandrill, Streak, Intercom, Google Docs, Clio, Pingdom, Toodledo, Gravityforms, Google Calendar, Eventbrite, Convo, Bitbucket, Slack, Typeform, WebMerge, OneDrive, SalesforceIQ, Buffer, Contactually, NetSuite SRP (Service Resource Planning), Mailgun, WooCommerce, Flowdock, Todoist

Vendor Information

Founded:
-
Based in:
San Mateo
Employees:
1001-5000
Likes:
Followers:
0

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
76.7k

Other

Who uses Marketo
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English, German, French, Japanese
Regional Restrictions:
No restrictions.

Other

Who uses Keap
  • SMEs
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other

Who uses Zapier
  • Personal
  • Freelance
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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