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About Marketo

Marketo is intuitive, quick, and easy to setup marketing automation software for small and medium businesses, as well as for global brands.

It provides lead management, email marketing, consumer marketing, customer base marketing and mobile marketing solutions for companies in various industries. Marketo features drag and drop interface, that doesn't require special coding skills.

This tool helps its users to gain and engage customers, measure results, and maximize marketing investment. Marketo's customers base includes many renowned multinational companies.

About Zapier

Zapier is an automation platform that moves between apps, creating workflows and automated tasks. The main goal of this service is increasing individual's or team's productivity by creating processes, so users can focus on their most important work.

This is an integration platform, that triggers the previously defined action when a certain event happens. The trigger could be a received email, while the action could be moving the attachment to Dropbox, and alert in Slack, or SMS notifications. These automated tasks are named "Zaps".

Zapier offers many features like task history, import/export via Google Sheets, dashboards, connected accounts, calendar synchs, zap templates, user community, and so on. It is possible to replay tasks depending on user's decisions, along with numerous seamless integrations with different apps. The pricing is flexible, so users can tailor it to their needs.

About Drift

Drift is the new way businesses buy from businesses. With its quickly evolving set of tools and playbooks, Drift is the world’s leading conversational marketing platform, trusted by top enterprise businesses like InVision, Marketo, MongoDB, Okta, Outreach, Vidyard, and over 150,000 other businesses. Sales and marketing teams rely on Drift to connect now with the customers who are ready to buy now.

Drift has proven results in providing improved buying experience for potential customers, lead generation, and stimulating the sales cycle. Salespeople are able to make smooth conversations via chat or email with existing customers and pre-qualified prospects. Thanks to its mobile apps, it is suitable for on-the-go teams.

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Summary

  • Marketing automation

  • B2B marketing & lead management

  • Consumer engagement marketing

  • Email & campaign management

  • Budgets & marketing calendar

  • Email marketing

  • Inbound marketing

  • Loyalty marketing

  • Lead generation

  • Event marketing

Summary

  • Publically Share Apps

  • Set Up Triggers and Actions

  • Automatic "Zap" Running

  • Ongoing Maintenance of All APIs

  • Activity Dashboard

  • Ongoing Sync Among Apps

  • On/Off "Zap" Control

  • Add 250+ Integrations to Apps

  • Connected Accounts Management

  • Online Zap Templates

Summary

  • Saved Replies

  • Book Meetings

  • Email Fallback

  • Chat Targeting

  • Activity History

  • Rep Profiles

  • Agent Status

  • Live View

  • Follow Contacts

  • Dynamic Routing

Pricing

Spark

$895.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Email marketing
  • Customer engagement engine
  • Commuication limits
  • Lead management / nurture / score
  • Event marketing and webinars
  • Marketing calendar
  • SEO
  • Social boost
  • CRM integration
  • 5 sales insight users
  • 5 marketing calendar users

Standard

$1,795.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of spark, plus:
  • A/B testing
  • Advanced lead scoring
  • Advanced dynamic content
  • Progressive profiling for forms
  • Extended integrations & API
  • Marketing program analyzer
  • Revenue cycle modeler
  • Revenue analyzers
  • 10 sales insight users (total)
  • 5 marketing calendar users

Select

$3,195.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of standard, plus:
  • Advanced revenue analytics
  • Advanced email analytics
  • Time-series data warehouse
  • Advanced custom reports
  • Social sweepstakes and referrals
  • Role-based permissions
  • 20 sales insight users (total)
  • 5 marketing calendar users

Pricing

Free Forever

Free
Included in plan:
  • Make two-step Zaps.
  • Get help from our support team.
  • Connect the tools you use most.

For Work

$20.00
1 user(s) / month
Included in plan:
  • Make Zaps with 3+ steps.
  • Get priority support.
  • Access all of our 750+ apps.
  • Filter data for precise automation.
  • One month free for paying annually.

For Teams

$250.00
1 user(s) / month
Included in plan:
  • Unlimited Zaps.
  • All our premium features.
  • Everyone’s Zaps on one bill.

Pricing

Free

Free
Included in plan:
  • Live Chat
  • Scheduled Hours
  • Email Fallback
  • Mobile Apps
  • Profiles
  • Slack Integration
  • Up to 5 Connected Apps

Starter

$50.00
1 user(s) / month
Included in plan:
  • Inbound Playbooks
  • Live View
  • Saved Replies
  • Block Specific IPs
  • HubSpot, Segment Integrations
  • Up to 5 Connected Apps

Pro

$250.00
1 user(s) / month
Included in plan:
  • Bots
  • Outbound Playbooks
  • Salesforce Lead & Activity Push
  • Knowledgebase Integrations
  • Custom Branding
  • Unlimited Connected Apps
  • Jumpstart Onboarding (Included)
  • Ongoing Services (Add-on)

Enterprise

$1,000.00
1 user(s) / month
Included in plan:
  • Automated Meetings
  • Salesforce Lead Routing
  • Marketo Integration
  • Drift ABM
  • Guaranteed SLA
  • Clearbit Reveal

FAQs

    Who are the main user groups of this service?
  • Users of Marketo are marketers in SMEs and large companies.

  • What are some applications this service is commonly used in tandem with?
  • Marketo is used in tandem with CRM, email, eCommerce and analytics software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used for marketing automation, lead generation, social media marketing, email marketing.

  • What platforms does this service support?
  • This is web-based platform, including mobile apps for Android and iOS.

  • Does this service offer an API?
  • Marketo offers API ready to use.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Customer Community, Knowledge Base, Online Support, Phone Support, Video Tutorials, Webinars

  • Does this service integrate with any other apps?
  • It integrates with many apps, including: Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, Wordpress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, etc.

FAQs

    What platforms does this service support?
  • Zapier is a web-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is multi-user capability offered.

  • Does this service offer an API?
  • Yes, it offers an API.

  • What is this service generally used for?
  • It is used for automating workflows between applications.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with Gmail, Dropbox, Mailchimp, Slack.

  • Who are the main user groups of this service?
  • Users of Zapier are Small Businesses, Marketers, Salespeople, Designers, Developers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Online Support, Support Documentation.

  • Does this service integrate with any other apps?
  • Zapier integrates with the following applications:

    Emma, Twitter, Wordpress, Xero, Redbooth, ActiveCampaign, SurveyMonkey, Producteev, BigCommerce, MailChimp, SugarCRM, Shopify, FreshBooks, UserVoice, Zendesk, Formstack, Base CRM, FreeAgent, SurveyGizmo, Desk.com, Zoho CRM, Basecamp, FogBugz, JIRA Software, Wrike, Zoho Creator, Zoho Invoice, Yammer, Highrise CRM, Recurly ®, HipChat, Dropbox, Podio, JotForm, QuickBase, Freshdesk, Pivotal Tracker, Smartsheet, Capsule, AWeber, Nimble, QuickBooks Online, GetResponse, HubSpot Marketing, GoToMeeting, GoToWebinar, SendGrid, Harvest, Infusionsoft, Salesforce Sales Cloud, Evernote, Microsoft OneNote, Help Scout, LeanKit, Pipedrive, GitHub, Insightly, Constant Contact, Asana, Twilio, Chargebee, 123ContactForm, Teamwork Projects, Trello, Microsoft Office 365, Box, G Suite, Google Drive, Toggl, Campaign Monitor, Wufoo, Unbounce, Cyfe, LinkedIn, Magento, Stripe, Square Point of Sale, Wunderlist, Nutshell CRM, Geckoboard, PayPal, Kanban Tool, Targetprocess, Knack, Facebook, Close.io, Mandrill, Streak, Intercom, Google Docs, Clio, Pingdom, Toodledo, Gravityforms, Google Calendar, Eventbrite, Convo, Bitbucket, Slack, Typeform, WebMerge, OneDrive, SalesforceIQ, Buffer, Contactually, NetSuite SRP (Service Resource Planning), Mailgun, WooCommerce, Flowdock, Todoist

FAQs

    What platforms does this service support?
  • Drift is a web-based software.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Live Support, Help Docs, Knowledge Base, Phone Support.

  • Does this service integrate with any other apps?
  • Integrations: Salesforce, Zapier, MailChimp, Vidyard, Marketo, Segment, HubSpot, Clearbit, Slack, Wordpress, Zendesk, Helpjuice, FullStory, Shopify, SendGrid.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Main users of Drift are sales and marketing teams in SMEs and large enterprises.

  • What is this service generally used for?
  • This service is used as a conversational marketing platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes.

  • What are some applications this service is commonly used in tandem with?
  • It is mostly used in tandem with sales and marketing applications.

Vendor Information

Founded:
-
Based in:
San Mateo
Employees:
1001-5000
Likes:
Followers:
0

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
76.7k

Vendor Information

Founded:
-
Based in:
Boston
Employees:
51-200
Likes:
Followers:
22.6k

Other

Who uses Marketo
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English, German, French, Japanese
Regional Restrictions:
No restrictions.

Other

Who uses Zapier
  • Personal
  • Freelance
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other

Who uses Drift
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English, Chinese, German, Hindi, Japanese, Spanish, French, Russian, Italian, Dutch, Portuguese, Polish, Turkish, Swedish
Regional Restrictions:
No restrictions.
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