Compare Marketo vs Zapier

Marketo 349 Marketing Automation	Zapier 1128 Marketing Automation
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Crozscore 86% what is this? User Happiness: 80% Press Buzz: 59% User Trend: interest falling	Crozscore 92% what is this? User Happiness: 92% Press Buzz: 72% User Trend: no significant changes
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About Marketo Marketo is intuitive, quick, and easy to setup marketing automation software for small and medium businesses, as well as for global brands. It provides lead management, email marketing, consumer marketing, customer base marketing and mobile marketing solutions for companies in various industries. Marketo features drag and drop interface, that doesn't require special coding skills. This tool helps its users to gain and engage customers, measure results, and maximize marketing investment. Marketo's customers base includes many renowned multinational companies.	About Zapier Zapier is an automation platform that moves between apps, creating workflows and automated tasks. The main goal of this service is increasing individual's or team's productivity by creating processes, so users can focus on their most important work. This is an integration platform, that triggers the previously defined action when a certain event happens. The trigger could be a received email, while the action could be moving the attachment to Dropbox, and alert in Slack, or SMS notifications. These automated tasks are named "Zaps". Zapier offers many features like task history, import/export via Google Sheets, dashboards, connected accounts, calendar synchs, zap templates, user community, and so on. It is possible to replay tasks depending on user's decisions, along with numerous seamless integrations with different apps. The pricing is flexible, so users can tailor it to their needs.
Features API Audience Targeting Batch Permissions & Access Brand Management Contact Management Contact Sharing Conversion Tracking Customer Management Data Export Data Import Email Integration External Integrations Lead Management Lead Scoring Marketing Automation Multi-User Notifications Password & Access Management Social-Media Integration	Features API Audience Targeting Batch Permissions & Access Brand Management Contact Management Contact Sharing Conversion Tracking Customer Management Data Export Data Import Email Integration External Integrations Lead Management Lead Scoring Marketing Automation Multi-User Notifications Password & Access Management Social-Media Integration
Summary Marketing automation B2B marketing & lead management Consumer engagement marketing Email & campaign management Budgets & marketing calendar Email marketing Inbound marketing Loyalty marketing Lead generation Event marketing	Summary Publically Share Apps Set Up Triggers and Actions Automatic "Zap" Running Ongoing Maintenance of All APIs Activity Dashboard Ongoing Sync Among Apps On/Off "Zap" Control Add 250+ Integrations to Apps Connected Accounts Management Online Zap Templates
Pricing Spark $895.00 1 user(s) / month Included in plan: 10,000 records Email marketing Customer engagement engine Commuication limits Lead management / nurture / score Event marketing and webinars Marketing calendar SEO Social boost CRM integration 5 sales insight users 5 marketing calendar users Standard $1,795.00 1 user(s) / month Included in plan: 10,000 records Includes all of spark, plus: A/B testing Advanced lead scoring Advanced dynamic content Progressive profiling for forms Extended integrations & API Marketing program analyzer Revenue cycle modeler Revenue analyzers 10 sales insight users (total) 5 marketing calendar users Select $3,195.00 1 user(s) / month Included in plan: 10,000 records Includes all of standard, plus: Advanced revenue analytics Advanced email analytics Time-series data warehouse Advanced custom reports Social sweepstakes and referrals Role-based permissions 20 sales insight users (total) 5 marketing calendar users	Pricing Free Forever Free Included in plan: Make two-step Zaps. Get help from our support team. Connect the tools you use most. For Work $20.00 1 user(s) / month Included in plan: Make Zaps with 3+ steps. Get priority support. Access all of our 750+ apps. Filter data for precise automation. One month free for paying annually. For Teams $250.00 1 user(s) / month Included in plan: Unlimited Zaps. All our premium features. Everyone’s Zaps on one bill.
FAQs Who are the main user groups of this service? Users of Marketo are marketers in SMEs and large companies. What are some applications this service is commonly used in tandem with? Marketo is used in tandem with CRM, email, eCommerce and analytics software. Does this service offer multi-user capability (e.g. teams)? No. What is this service generally used for? It is used for marketing automation, lead generation, social media marketing, email marketing. What platforms does this service support? This is web-based platform, including mobile apps for Android and iOS. Does this service offer an API? Marketo offers API ready to use. Does this service offer guides, tutorials and or customer support? Support offered: FAQs, Customer Community, Knowledge Base, Online Support, Phone Support, Video Tutorials, Webinars Does this service integrate with any other apps? It integrates with many apps, including: Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, Wordpress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, etc.	FAQs What platforms does this service support? Zapier is a web-based platform. Does this service offer multi-user capability (e.g. teams)? Yes, there is multi-user capability offered. Does this service offer an API? Yes, it offers an API. What is this service generally used for? It is used for automating workflows between applications. What are some applications this service is commonly used in tandem with? It is commonly used in tandem with Gmail, Dropbox, Mailchimp, Slack. Who are the main user groups of this service? Users of Zapier are Small Businesses, Marketers, Salespeople, Designers, Developers. Does this service offer guides, tutorials and or customer support? Support: Knowledge Base, Online Support, Support Documentation. Does this service integrate with any other apps? Zapier integrates with the following applications: Emma, Twitter, Wordpress, Xero, Redbooth, ActiveCampaign, SurveyMonkey, Producteev, BigCommerce, MailChimp, SugarCRM, Shopify, FreshBooks, UserVoice, Zendesk, Formstack, Base CRM, FreeAgent, SurveyGizmo, Desk.com, Zoho CRM, Basecamp, FogBugz, JIRA Software, Wrike, Zoho Creator, Zoho Invoice, Yammer, Highrise CRM, Recurly ®, HipChat, Dropbox, Podio, JotForm, QuickBase, Freshdesk, Pivotal Tracker, Smartsheet, Capsule, AWeber, Nimble, QuickBooks Online, GetResponse, HubSpot Marketing, GoToMeeting, GoToWebinar, SendGrid, Harvest, Infusionsoft, Salesforce Sales Cloud, Evernote, Microsoft OneNote, Help Scout, LeanKit, Pipedrive, GitHub, Insightly, Constant Contact, Asana, Twilio, Chargebee, 123ContactForm, Teamwork Projects, Trello, Microsoft Office 365, Box, G Suite, Google Drive, Toggl, Campaign Monitor, Wufoo, Unbounce, Cyfe, LinkedIn, Magento, Stripe, Square Point of Sale, Wunderlist, Nutshell CRM, Geckoboard, PayPal, Kanban Tool, Targetprocess, Knack, Facebook, Close.io, Mandrill, Streak, Intercom, Google Docs, Clio, Pingdom, Toodledo, Gravityforms, Google Calendar, Eventbrite, Convo, Bitbucket, Slack, Typeform, WebMerge, OneDrive, SalesforceIQ, Buffer, Contactually, NetSuite SRP (Service Resource Planning), Mailgun, WooCommerce, Flowdock, Todoist
Vendor Information Founded: - Based in: San Mateo Employees: 1001-5000 Likes: Followers: 0	Vendor Information Founded: - Based in: - Employees: - Likes: Followers: 76.7k
Other Who uses Marketo Startups SMEs Enterprises Desktop Platforms: Web App Mobile Platforms: iOS Languages: English, German, French, Japanese Regional Restrictions: No restrictions.	Other Who uses Zapier Personal Freelance SMEs Enterprises Desktop Platforms: Web App Languages: English Regional Restrictions: No restrictions.