Compare Marketo vs Fomo vs SimplyCast 360

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About Marketo

Marketo is intuitive, quick, and easy to setup marketing automation software for small and medium businesses, as well as for global brands.

It provides lead management, email marketing, consumer marketing, customer base marketing and mobile marketing solutions for companies in various industries. Marketo features drag and drop interface, that doesn't require special coding skills.

This tool helps its users to gain and engage customers, measure results, and maximize marketing investment. Marketo's customers base includes many renowned multinational companies.

About Fomo

Fomo displays recent orders on your storefront. It's the online equivalent of a busy store, showing prospective customers that other people are buying your products.

Want to show off more than just recent orders? No problem. Fomo also integrates with Zapier, Mailchimp, Delighted, and 100s of your other favorite apps to display product reviews, newsletter subscribers, and more.

Use Fomo to:

  • Increase purchase conversions rate by highlighting other customers that have bought products.
  • Display orders in real time to create buyer validation and social proof!
  • Create a sense of urgency for visitors, and expose new products.

About SimplyCast 360

SimplyCast is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company’s 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names in retail, non-profit, and hospitality, SimplyCast provides organizations with the ability to effectively reach customers on their preferred mode of communication.

Based in Dartmouth, Nova Scotia, Canada, SimplyCast enables businesses to form strong relationships with clients, save time, and boost revenue. SimplyCast’s platform includes the ability to track marketing campaigns and view results, allowing for the ability to monitor the success of each campaign and to see whether improvements can be made in any area of the project.

SimplyCast offers more than 20 channels in one place, all developed in-house versus third-party integrations. This is more than any competitors offer. SimplyCast provides many options to integrate data from third-party services as well and is continuously adding more capabilities and developing more partnerships.

What sets SimplyCast apart is the platform’s ability to provide a communication platform that small, medium and large organizations can use with limited technological and IT experience. Drag-and-drop editors and workspaces make it possible for companies to easily create all-encompassing marketing and communication campaigns — making connecting with audiences a simple, personal, and automatic process. 

SimplyCast leverages its technology to help organizations solve their internal and external communication needs. From lead nurturing campaigns, drip campaigns, and event planning, to SMS reminders, fax promotions, and more, SimplyCast found the communication problems most organizations were facing and solved them with its unique, scalable, and diverse platform.

In February 2017, SimplyCast launched its emergency communication platform: EmergHub. This new, innovative platform is designed to aid in streamlining communication in emergency situations. EmergHub is the world’s first application with a common operating picture showing local areas and their interaction with emergency messages, making the platform the first technology to connect all stakeholders in an emergency situation by using an all-in-one platform for communications. EmergHub has the capability to provide prompt situational awareness through its emergency-specific tools: Alerts, OnCall, Recall, Instant Teleconference, Command Hub, IVR Builder, Blueprints, and Maps.

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration

Summary

  • Marketing automation

  • B2B marketing & lead management

  • Consumer engagement marketing

  • Email & campaign management

  • Budgets & marketing calendar

  • Email marketing

  • Inbound marketing

  • Loyalty marketing

  • Lead generation

  • Event marketing

Summary

    No key features associated with this application.

Summary

    No key features associated with this application.

Pricing

Spark

$895.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Email marketing
  • Customer engagement engine
  • Commuication limits
  • Lead management / nurture / score
  • Event marketing and webinars
  • Marketing calendar
  • SEO
  • Social boost
  • CRM integration
  • 5 sales insight users
  • 5 marketing calendar users

Standard

$1,795.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of spark, plus:
  • A/B testing
  • Advanced lead scoring
  • Advanced dynamic content
  • Progressive profiling for forms
  • Extended integrations & API
  • Marketing program analyzer
  • Revenue cycle modeler
  • Revenue analyzers
  • 10 sales insight users (total)
  • 5 marketing calendar users

Select

$3,195.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of standard, plus:
  • Advanced revenue analytics
  • Advanced email analytics
  • Time-series data warehouse
  • Advanced custom reports
  • Social sweepstakes and referrals
  • Role-based permissions
  • 20 sales insight users (total)
  • 5 marketing calendar users

Pricing

Free for Life

Free
Included in plan:
  • 2000 contacts
  • 1 360 automation project
  • 2 online forms
  • 2 web surveys
  • 1 Twitter project
  • 2 Facebook project
  • 1 landing page
  • Free CRM

Start-up

$99.00
2 user(s) / month
Included in plan:
  • 3000 contacts
  • Unlimited 360 automation projects
  • 5 online forms
  • 20 landing pages
  • Start-up Twitter
  • Start-up Facebook
  • Free CRM
  • Free Sonar Web Tracking

Basic

$199.00
3 user(s) / month
Included in plan:
  • 7000 contacts
  • Unlimited 360 automation projects
  • 10 online forms
  • 50 landing page projects
  • Basic Twitter
  • Basic Facebook
  • Free CRM
  • Free Sonar Web Tracking

Professional

$299.00
4 user(s) / month
Included in plan:
  • 15000 contacts
  • Unlimited 360 automation projects
  • 20 online forms
  • 100 landing page projects
  • Professional Twitter
  • Professional Facebook
  • Free CRM
  • Free Sonar Web Tracking

Enterprise

$499.00
5 user(s) / month
Included in plan:
  • 50000 contacts
  • Unlimited 360 automation projects
  • Unlimited online forms
  • Unlimited landing page projects
  • Enterprise Twitter
  • Enterprise Facebook
  • Free CRM
  • Free Sonar Web Tracking

FAQs

    Who are the main user groups of this service?
  • Users of Marketo are marketers in SMEs and large companies.

  • What are some applications this service is commonly used in tandem with?
  • Marketo is used in tandem with CRM, email, eCommerce and analytics software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used for marketing automation, lead generation, social media marketing, email marketing.

  • What platforms does this service support?
  • This is web-based platform, including mobile apps for Android and iOS.

  • Does this service offer an API?
  • Marketo offers API ready to use.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Customer Community, Knowledge Base, Online Support, Phone Support, Video Tutorials, Webinars

  • Does this service integrate with any other apps?
  • It integrates with many apps, including: Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, Wordpress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, etc.

FAQs

    No FAQs associated with this application.

FAQs

    No FAQs associated with this application.

Vendor Information

Founded:
-
Based in:
San Mateo
Employees:
1001-5000
Likes:
Followers:
161k

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
1.75k

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
47.3k

Other

Who uses Marketo
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English, German, French, Japanese
Regional Restrictions:
No restrictions.

Other

Who uses Fomo
  • Personal
  • Startups
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English, Spanish
Regional Restrictions:
No restrictions.

Other

Who uses SimplyCast 360
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Arabic, German, English, French, Russian
Regional Restrictions:
No restrictions.
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