Compare Marketo vs SharpSpring vs Infusionsoft

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Crozscore:

86%
what is this?
80%
55%
no significant changes

Crozscore:

79%
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58%
48%
no significant changes

Crozscore:

84%
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76%
59%
interest falling
Marketo screenshot view 5 more SharpSpring screenshot view 5 more Infusionsoft screenshot view 5 more

Software Description:

Marketo is intuitive, quick, and easy to setup marketing automation software for small and medium businesses, as well as for global brands.

It provides lead management, email marketing, consumer marketing, customer base marketing and mobile marketing solutions for companies in various industries. Marketo features drag and drop interface, that doesn't require special coding skills.

This tool helps its users to gain and engage customers, measure results, and maximize marketing investment. Marketo's customers base includes many renowned multinational companies.

Software Description:

SharpSpring automates online marketing, drives more leads, helps convert them into clients, and manages customer relations. It is a perfect solution for marketing agencies and enterprises that need automated marketing workflows.

It is a fairly robust platform, including features like behavior-based email marketing, CRM, workflow maker, dynamic reports, landing page developer, and integration with an array of applications.

It makes it possible to recognize unknown site visitors on the basis of their IP addresses. Also, users can build blogs and landing pages, taking advantage of design and template library.

Software Description:

Infusionsoft combines CRM, marketing automation, e-commerce and payments solutions, an app marketplace, integrations, and partners.

This solution helps small businesses boost their sales and marketing and accelerate growth, by centralizing their contact information and by pulling together data points related to sales, marketing, leads, payments, customers, and more.

This is a powerful sales platform for small businesses, including products to streamline the customer lifecycle, customer relationship management, marketing automation, and lead capture.

Features:

  • Email Integration
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • Data Visualization
  • Social-Media Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • API
  • Audience Targeting
  • Data Export
  • Data Import
  • Conversion Tracking
  • Calendar Management

Features:

  • Forecasting
  • Data Visualization
  • Google Apps Integration
  • Scheduling
  • Social-Media Integration
  • External Integrations
  • Email Integration
  • Multi-User
  • Notifications
  • Data Export
  • Data Import
  • Brand Management
  • Marketing Automation
  • Audience Targeting
  • Customer Management
  • Lead Management
  • Lead Scoring
  • Dashboard
  • A/B Testing
  • API
  • Conversion Tracking

Features:

  • Multi-User
  • Payment Processor
  • Marketing Automation
  • Task Scheduling/Tracking
  • Order management
  • Lead Scoring
  • Inventory Tracking
  • Forecasting
  • Email Integration
  • Data Visualization
  • Data Export
  • Data Import
  • Conversion Tracking
  • Customer Management
  • Lead Management
  • Contact Management
  • CRM Integration
  • External Integrations
  • Billing/Invoicing
  • API

Summary:

  • Marketing automation

  • B2B marketing & lead management

  • Consumer engagement marketing

  • Email & campaign management

  • Budgets & marketing calendar

  • Email marketing

  • Inbound marketing

  • Loyalty marketing

  • Lead generation

  • Event marketing

Summary:

  • Behavioral-Based Email Automation

  • Dynamic Forms Built for Conversion

  • Engage Leads at Critical Points

  • VisitorID Identifies More Leads

  • Built-in and 3rd-Party CRM

  • Landing Pages That Convert

  • Get Blogging in Minutes

  • Connected and Flexible

  • Auto-Responders

  • Campaign Segmentation

Summary:

  • CRM for small business

  • Marketing automation

  • Sales automation

  • Marketing analytics

  • Online sales management

  • Mobile apps

  • Payment, invoicing, and billing

  • API integrations

Spark

$895.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Email marketing
  • Customer engagement engine
  • Commuication limits
  • Lead management / nurture / score
  • Event marketing and webinars
  • Marketing calendar
  • SEO
  • Social boost
  • CRM integration
  • 5 sales insight users
  • 5 marketing calendar users

Standard

$1,795.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of spark, plus:
  • A/B testing
  • Advanced lead scoring
  • Advanced dynamic content
  • Progressive profiling for forms
  • Extended integrations & API
  • Marketing program analyzer
  • Revenue cycle modeler
  • Revenue analyzers
  • 10 sales insight users (total)
  • 5 marketing calendar users

Select

$3,195.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of standard, plus:
  • Advanced revenue analytics
  • Advanced email analytics
  • Time-series data warehouse
  • Advanced custom reports
  • Social sweepstakes and referrals
  • Role-based permissions
  • 20 sales insight users (total)
  • 5 marketing calendar users

1,500 Contacts

$400.00
Monthly Subscription
Included in plan:
  • Unlimited Users
  • Unlimited Support
  • Full Marketing Automation
  • Campaign Tracking
  • Behavior-Based Email
  • Blog Builder
  • CRM & Sales Automation
  • Dynamic Form Builder
  • Dynamic Landing Pages
  • Reporting & Analytics
  • Anonymous Visitor ID
  • eCommerce & much more

10,000 Contacts

$600.00
Monthly Subscription
Included in plan:
  • Unlimited Users
  • Unlimited Support
  • Full Marketing Automation
  • Campaign Tracking
  • Behavior-Based Email
  • Blog Builder
  • Dynamic Landing Pages
  • CRM & Sales Automation
  • Dynamic Form Builder
  • Reporting & Analytics
  • Anonymous Visitor ID
  • eCommerce & much more

20,000 Contacts

$800.00
Monthly Subscription
Included in plan:
  • Unlimited Users
  • Unlimited Support
  • Full Marketing Automation
  • Campaign Tracking
  • Behavior-Based Email
  • Blog Builder
  • Dynamic Landing Pages
  • CRM & Sales Automation
  • Dynamic Form Builder
  • Reporting & Analytics
  • Anonymous Visitor ID
  • eCommerce & much more

Starter

$99.00
1 user(s) / month
Included in plan:
  • CRM
  • Marketing automation
  • 500 contacts
  • 2,500 emails/month
  • 1 user

Essentials

$199.00
3 user(s) / month
Included in plan:
  • CRM
  • Marketing automation
  • 2,500 contacts
  • 12,500 emails/month
  • 3 users

Complete

$299.00
5 user(s) / month
Included in plan:
  • CRM
  • Marketing automation
  • Sales automation
  • E-commerce
  • 10,000 contacts
  • 50,000 emails/month
  • 5 users

FAQs:

    Who are the main user groups of this service?
  • Users of Marketo are marketers in SMEs and large companies.

  • What are some applications this service is commonly used in tandem with?
  • Marketo is used in tandem with CRM, email, eCommerce and analytics software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used for marketing automation, lead generation, social media marketing, email marketing.

  • What platforms does this service support?
  • This is web-based platform, including mobile apps for Android and iOS.

  • Does this service offer an API?
  • Marketo offers API ready to use.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Customer Community, Knowledge Base, Online Support, Phone Support, Video Tutorials, Webinars

  • Does this service integrate with any other apps?
  • It integrates with many apps, including: Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, Wordpress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, etc.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Webinars, Technical Support, Help Files, Support Ticket, Support Hotline, Contextual Help In-App, Email.

  • What is this service generally used for?
  • It is used for marketing automation.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is multi-user capability offered.

  • Does this service integrate with any other apps?
  • Integrations available: Salesforce, Magneto, Formstack, Facebook, Twitter, Gmail, Cisco WebEx, Zoho CRM, Zapier, Wufoo, LinkedIn, Slack, Pipedrive, Acuity Scheduling, WordPress, Zendesk, Shopify, LiveAgent, SurveyGizmo, Instapage, GoToMeeting.

  • Who are the main user groups of this service?
  • Main users of SharpSpring are marketing agencies.

  • What platforms does this service support?
  • Sharpspring is a cloud-based platform with Anrdoid and iOS apps.

  • What are some applications this service is commonly used in tandem with?
  • It is most commonly used in tandem with CRM applications.

  • Does this service offer an API?
  • Yes, SharpSpring offers an API.

FAQs:

    What platforms does this service support?
  • Infusionsoft supports web-based platforms in addition to iOS and Android.

  • Who are the main user groups of this service?
  • Infusionsoft is an integrated email marketing platform designed for small businesses with fewer than 25 employees.

  • Does this service offer an API?
  • Yes, Infusionsoft offers an API.

  • What are some applications this service is commonly used in tandem with?
  • Infusionsoft can be used in tandem with applications including QuickBooks and Xero, among others.

  • What is this service generally used for?
  • It is used for customer relations management and sales automation.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, multi-user capability is a feature of both the 'Essentials' and 'Complete' pricing plans.

  • Does this service offer guides, tutorials and or customer support?
  • Infusionsoft offers FAQs, a forum, a knowledge base, online support, phone support, and video tutorials.

  • Does this service integrate with any other apps?
  • Yes, Infusionsoft integrates with:

    MailChimp, QuickBooks, Acuity Scheduling, Xero, Zendesk, Booker Software, LiveChat, Campaign Monitor, and more.

Publisher:

Founded:
-
Based in:
San Mateo
Employees:
1001-5000
Likes:
179k
Followers:
160k

Publisher:

Founded:
-
Based in:
Gainesville
Employees:
51-200
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
222k
Followers:
39.1k

Other:

Who uses Marketo
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
French, Japanese, English, German
Regional Restrictions:
No restrictions.

Other:

Who uses SharpSpring
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
French, Italian, Dutch, Spanish, Portuguese, Turkish, English, German
Regional Restrictions:
No restrictions.

Other:

Who uses Infusionsoft
  • SMEs
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.
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