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About MarketMuse

MarketMuse is an AI platform that lets marketing teams build high-quality content at scale. By analyzing massive amounts of Web data, we build content blueprints that show exactly how to write to comprehensively cover a topic.

We recently launched MarketMuse Suite: a SaaS platform that analyzes your entire website (up to millions of pages) and identifies content gaps and low-quality content across your site. Over 100 brands use MarketMuse to build thought leadership, boost engagement and realize 2-6X improvements in search traffic within 6 months.


  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration


  • Optimize Your Content - The Optimize application analyzes content to identify opportunities for improvement on topic coverage. Provide guidance and direction with this AI writing assistant that improves the breadth and depth of content in real-time. Writers watch their content score improve, giving them confidence that each piece of content published has the highest potential to rank well.

  • Insights on Competition - The Compete application enables marketers to go head-to-head directly with competitors on rankings, focus topics, and related topics throughout the top 20 pages. This application is used to pinpoint gaps in coverage as an opportunity for content creation.

  • Identify Important Questions - Delve into the mind of your target customer. See what questions your audience is searching for on the topics you cover.

  • Content Inventory and Planning - MarketMuse Suite takes a scientific approach to content planning, using AI to uncover insights and opportunities for content creation and optimization. Marketers can quickly take stock of their inventory, know why something is or isn’t performing, and create data-driven content plans to achieve authority on key topics.

  • Comprehensive Content Briefs - MarketMuse’s AI-powered Content Briefs provide specific, detailed directions for writers to create and optimize content so it's the highest possible quality. As new content is added to your Content Inventory, you can order briefs to assist and improve the writing process, minimize manual research and ensure that content is written correctly on the first draft.


    Who are the main user groups of this service?
  • Content Marketers, Content Strategists, Marketing Leaders, Content Editors, and SEOs.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes.

  • What is this service generally used for?
  • MarketMuse Suite is an AI Content Analysis and Optimization Platform that helps organizations optimize existing pages and craft new content that outranks the competition.

    MarketMuse Suite streamlines the research, writing and editorial processes. Applications within the suite give content teams the exact tools they need to create A+ content substantially faster.

  • Does this service offer guides, tutorials and or customer support?
  • Yes.

  • What are some applications this service is commonly used in tandem with?
  • Acrolinx, SEM Rush, Moz, and other website and content reporting applications.

Vendor Information

Based in:


Who uses MarketMuse
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Regional Restrictions:
No restrictions.
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