Compare MarketingLeo vs SAS Institute vs Braze

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Crozscore:

53%
what is this?
18%
interest falling

Crozscore:

90%
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80%
57%
interest rising

Crozscore:

82%
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50%
35%
interest rising
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Software Description:

MarketingLeo is an advanced Marketing Automation Suite built to Acquire, Engage and Retain customers. One can interact with prospects and customers on multiple channels in real time with highly relevant messages based on their position in the funnel, demographics and other dynamic factors. It is built for the omnichannel B2B world. Communicate with your customers on any channel and become an omnipresent brand that customers love.

Software Description:

SAS Marketing Automation provides complete data management, campaign operations and advanced customer analytics in an integrated, easy-to-use solution. By increasing retention and driving higher rates of new customer acquisitions, it helps bring higher returns on investments and a healthier profit.

This tool is a good fit for B2C direct marketers in industries like financial services, communications and media, retail, and travel.

Its strongest points are customer analysis capabilities, embedded data management, list selection, painless integration, and customization, as well as multichannel marketing realization.

Software Description:

Braze was developed to help marketers enable excellent messaging activities across devices, channels, and platforms. The software comes with powerful CRM so users can connect personally with their customers, making broad engagement and ROI.

This solution humanizes connections between vendors and customers. Companies are able to seamlessly collect and maintain actionable customer data, allowing them to reach their audience with targeted, personalized messages. Braze is mainly used by mid-sized companies and enterprises.

Engagement with customers can be performed with welcome emails, "funny" push campaigns, dynamic content, messaging inspired with actual information, contextual messaging, and more. The bottom line is a brilliant customer experience and making each customer unique.

Features:

  • Multi-Account
  • Social Media Monitoring
  • External Integrations
  • Social-Media Integration
  • Google Apps Integration
  • Third-Party Plugins/Add-Ons
  • Forecasting
  • Scheduling
  • Dashboard
  • Calendar Management
  • Data Visualization
  • A/B Testing
  • Customer Management
  • Notifications
  • Marketing Automation
  • API
  • Email Integration
  • Audience Targeting
  • Contact Sharing
  • Contact Management
  • Lead Management
  • Multi-User
  • Lead Scoring
  • Data Import
  • Conversion Tracking

Features:

  • Notifications
  • Customer Management
  • External Integrations
  • Data Export
  • Data Import
  • Marketing Automation
  • Audience Targeting

Features:

  • Scheduling
  • Customer Management
  • Marketing Automation
  • Notifications
  • Data Import
  • Contact Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API
  • Forecasting

Summary:

    No key features associated with this application.

Summary:

  • Usability

  • Embedded data management

  • Unmatched analytics

  • Painless integration and customization

  • Continuous campaign improvements

  • Coordination across multiple channels

  • Trackable and easy-to-repeat process

  • Integration with other SAS solutions

Summary:

  • Multichannel Messaging

  • Predictive Analytics

  • Lifecycle Management

  • A/B testing

  • Email Deliverability

  • Triggered Drip Sequences

  • Feature Dashboards

  • Standard Reports

  • Role-Based Workflow & Approvals

Free

Free
Included in plan:
  • 14 Day Free Trial - All features

Pro

$49.00
+$49/month per 1,000 additional contacts
Included in plan:
  • 500 Contacts Included
  • Inbuilt CRM
  • Marketing Automation
  • Emails, Push, Pop Ups & Social Media
  • Track and View Anonymous Visitors
  • Contact Stage Management
  • Reports and Analytics
  • Dynamic Lead Scoring
  • Autoresponders & Drip Mails
  • Web Form & Landing Page Builder
  • Marketing Calendar

Advanced

$99.00
+ $49/month per 1,000 additional contacts
Included in plan:
  • All in Pro, Plus:
  • 1,000 Contacts Included
  • Webhooks
  • API & Integrations

Enterprise


Included in plan:
  • Complete Features
  • Dedicated Account Manager
  • Developer Support

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • SAS Institute offers:

    Knowledge Base, Training, Users Groups, Webinars, Email, Chat, Phone Support, Tech Support, FAQs, and How-To Videos.

  • What is this service generally used for?
  • It is used for marketing automation.

  • What platforms does this service support?
  • It supports Cloud, Windows, Mac OS, Linux

  • Does this service integrate with any other apps?
  • It integrates with SAS Real-Time Decision Manager, SAS Enterprise Miner, and other SAS solutions

  • Who are the main user groups of this service?
  • The main user groups include B2C direct marketers in small and medium businesses in industries like: financial services, communications, and media, retail/catalog, and travel.

FAQs:

    Does this service integrate with any other apps?
  • Integrations: Amplitude, Foursquare, Gimbal, AppsFlyer, Segment, mParticle.

  • Does this service offer an API?
  • Yes.

  • What platforms does this service support?
  • This is a cloud-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Documentation, Email Support, Phone Support.

  • Who are the main user groups of this service?
  • Main users of Braze are marketers in mid-market companies, and enterprise companies.

  • What is this service generally used for?
  • This service is used for lifecycle customer engagement.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Cary
Employees:
10001+
Likes:
Followers:
54.3k

Publisher:

Founded:
-
Based in:
New York
Employees:
51-200
Likes:
Followers:
16k

Other:

Who uses MarketingLeo
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No regional restrictions

Other:

Who uses SAS Institute
  • Startups
  • SMEs
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Braze
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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