Compare Marin Software vs SAS Institute vs Marketo

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Crozscore:

82%
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100%
45%
no significant changes

Crozscore:

91%
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57%
no significant changes

Crozscore:

86%
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80%
55%
interest falling
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Software Description:

Marin Software provides web-based ad management solution, that incorporates online advertising, search engine marketing, display marketing, and social marketing. It allows marketing professionals to combine buying signals to retarget the most profitable customers.

The suite combines three pillars or digital marketing: SEM, which manages daily workflows, identifies growth opportunities, and offers optimization across publishers, including Google, Bing, Yahoo, and Baidu; SMM, with campaign management, reporting, and optimization tools of leading social media; and Display, which is a SaaS-based platform for retargeting and prospecting customers.

Marin Software optimizes cross-channel advertising and provides businesses a powerful tool to win and retarget customers. Its analytics tools help them gain cross-channel insights and make decisions about campaign optimizations based on the complete picture.

Software Description:

SAS Marketing Automation provides complete data management, campaign operations and advanced customer analytics in an integrated, easy-to-use solution. By increasing retention and driving higher rates of new customer acquisitions, it helps bring higher returns on investments and a healthier profit.

This tool is a good fit for B2C direct marketers in industries like financial services, communications and media, retail, and travel.

Its strongest points are customer analysis capabilities, embedded data management, list selection, painless integration, and customization, as well as multichannel marketing realization.

Software Description:

Marketo is intuitive, quick, and easy to setup marketing automation software for small and medium businesses, as well as for global brands.

It provides lead management, email marketing, consumer marketing, customer base marketing and mobile marketing solutions for companies in various industries. Marketo features drag and drop interface, that doesn't require special coding skills.

This tool helps its users to gain and engage customers, measure results, and maximize marketing investment. Marketo's customers base includes many renowned multinational companies.

Features:

  • Scheduling
  • Data Visualization
  • Dashboard
  • Password & Access Management
  • Notifications
  • Conversion Tracking
  • Marketing Automation
  • Keyword Tracking
  • External Integrations
  • API
  • Audience Targeting

Features:

  • Notifications
  • Customer Management
  • External Integrations
  • Data Export
  • Data Import
  • Marketing Automation
  • Audience Targeting

Features:

  • Email Integration
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • Data Visualization
  • Social-Media Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • API
  • Audience Targeting
  • Data Export
  • Data Import
  • Conversion Tracking
  • Calendar Management

Summary:

  • Configurable Executive Dashboards

  • Marketing Demand Generation

  • Cross-Channel Analytics

  • Audience Targeting

  • Quality Management

  • Predictive Bidding

  • Multi-Event Conversion

  • Forecasting

  • Seamless URL Management

  • Bidirectional Synchronization

Summary:

  • Usability

  • Embedded data management

  • Unmatched analytics

  • Painless integration and customization

  • Continuous campaign improvements

  • Coordination across multiple channels

  • Trackable and easy-to-repeat process

  • Integration with other SAS solutions

Summary:

  • Marketing automation

  • B2B marketing & lead management

  • Consumer engagement marketing

  • Email & campaign management

  • Budgets & marketing calendar

  • Email marketing

  • Inbound marketing

  • Loyalty marketing

  • Lead generation

  • Event marketing

Marin Professional

$500.00
1 user(s) / month
Included in plan:
  • Flat Rate 4% of Spend

Marin Enterprise

$5,000.00
1 user(s) / month
Included in plan:
  • Flat Rate Dependent on Monthly Spend

Spark

$895.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Email marketing
  • Customer engagement engine
  • Commuication limits
  • Lead management / nurture / score
  • Event marketing and webinars
  • Marketing calendar
  • SEO
  • Social boost
  • CRM integration
  • 5 sales insight users
  • 5 marketing calendar users

Standard

$1,795.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of spark, plus:
  • A/B testing
  • Advanced lead scoring
  • Advanced dynamic content
  • Progressive profiling for forms
  • Extended integrations & API
  • Marketing program analyzer
  • Revenue cycle modeler
  • Revenue analyzers
  • 10 sales insight users (total)
  • 5 marketing calendar users

Select

$3,195.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of standard, plus:
  • Advanced revenue analytics
  • Advanced email analytics
  • Time-series data warehouse
  • Advanced custom reports
  • Social sweepstakes and referrals
  • Role-based permissions
  • 20 sales insight users (total)
  • 5 marketing calendar users

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Community, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • What platforms does this service support?
  • This is a web-based service.

  • Does this service offer an API?
  • Yes, it offers REST API.

  • Does this service integrate with any other apps?
  • Integrations: AdClear, Adjust, AdClear, Adjust, Adobe Analytics, Adometry, Adform, Atlas, Bluekai, Boost Media, Integral, Bright Tag, Camp, Channel Factory, Conversant, Convertro, Datalicious, Racuten DC Storm, Delacon, DialogTech, eTracker, Eulerian, Flashtalking, Freespee, FusePump, Google Tag Manager, IBM, Infinity, Invoca, Jet Interactive, Kochava, LiveRamp, Marchex, MaTelSo, Mongoosemetrics, Productsup, Qubit, Responsetap, Revtrax, Salesforce, Sizmek, Signal, Tealium, VisualIQ, Weborama, Webtrends.

  • Who are the main user groups of this service?
  • Main users of Marin Software are SMEs, agencies, and large organizations in following industries: B2B, Education, Financial Services, Retail, Travel.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is used for cross-channel marketing advertising campaign management.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • SAS Institute offers:

    Knowledge Base, Training, Users Groups, Webinars, Email, Chat, Phone Support, Tech Support, FAQs, and How-To Videos.

  • What is this service generally used for?
  • It is used for marketing automation.

  • What platforms does this service support?
  • It supports Cloud, Windows, Mac OS, Linux

  • Does this service integrate with any other apps?
  • It integrates with SAS Real-Time Decision Manager, SAS Enterprise Miner, and other SAS solutions

  • Who are the main user groups of this service?
  • The main user groups include B2C direct marketers in small and medium businesses in industries like: financial services, communications, and media, retail/catalog, and travel.

FAQs:

    Who are the main user groups of this service?
  • Users of Marketo are marketers in SMEs and large companies.

  • What are some applications this service is commonly used in tandem with?
  • Marketo is used in tandem with CRM, email, eCommerce and analytics software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used for marketing automation, lead generation, social media marketing, email marketing.

  • What platforms does this service support?
  • This is web-based platform, including mobile apps for Android and iOS.

  • Does this service offer an API?
  • Marketo offers API ready to use.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Customer Community, Knowledge Base, Online Support, Phone Support, Video Tutorials, Webinars

  • Does this service integrate with any other apps?
  • It integrates with many apps, including: Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, Wordpress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, etc.

Publisher:

Founded:
-
Based in:
San Francisco
Employees:
501-1000
Likes:
13k
Followers:
11.9k

Publisher:

Founded:
-
Based in:
Cary
Employees:
10001+
Likes:
Followers:

Publisher:

Founded:
-
Based in:
San Mateo
Employees:
1001-5000
Likes:
Followers:

Other:

Who uses Marin Software
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
French, English, German, Japanese
Regional Restrictions:
No restrictions.

Other:

Who uses SAS Institute
  • Startups
  • SMEs
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Marketo
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
French, English, German, Japanese
Regional Restrictions:
No restrictions.
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