Compare Marin Software vs SAS Institute vs Kenshoo

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Crozscore:

84%
what is this?
100%
45%
no significant changes

Crozscore:

92%
what is this?
57%
no significant changes

Crozscore:

83%
what is this?
49%
no significant changes
Marin Software screenshot view 2 more SAS Institute screenshot view 3 more  Kenshoo screenshot view 4 more

Software Description:

Marin Software provides web-based ad management solution, that incorporates online advertising, search engine marketing, display marketing, and social marketing. It allows marketing professionals to combine buying signals to retarget the most profitable customers.

The suite combines three pillars or digital marketing: SEM, which manages daily workflows, identifies growth opportunities, and offers optimization across publishers, including Google, Bing, Yahoo, and Baidu; SMM, with campaign management, reporting, and optimization tools of leading social media; and Display, which is a SaaS-based platform for retargeting and prospecting customers.

Marin Software optimizes cross-channel advertising and provides businesses a powerful tool to win and retarget customers. Its analytics tools help them gain cross-channel insights and make decisions about campaign optimizations based on the complete picture.

Software Description:

SAS Marketing Automation provides complete data management, campaign operations and advanced customer analytics in an integrated, easy-to-use solution. By increasing retention and driving higher rates of new customer acquisitions, it helps bring higher returns on investments and a healthier profit.

This tool is a good fit for B2C direct marketers in industries like financial services, communications and media, retail, and travel.

Its strongest points are customer analysis capabilities, embedded data management, list selection, painless integration, and customization, as well as multichannel marketing realization.

Software Description:

Kenshoo is one of leading providers of agile cross-channel marketing solutions, mainly covering social media, search marketing, and eCommerce aspects. Main users of this service are agencies, medium-sized, and large corporations, including Fortune 50 and all 10 top global ad agency networks.

The Kenshoo platform helps its users automate marketing operations, identify premium customers by expressed intent and interaction, retain clients, and finally, get the biggest marketing ROI. Companies and agencies are able to monitor their progress, goals, and achievements through practice metrics and reporting tools, as well as to follow recommendations from custom reports.

The social media module is a powerful tool for social advertising and making connections on Facebook, Instagram, Snap, and Pinterest. Thanks to its integration with all major publishers, Kenshoo also performs as a comprehensive solution for bid management and account optimization and control. The platform offers the PPC capacity as well, so it arranges advertising across the world’s leading search engines, such as Google, Bing, Yahoo, and Pinterest.

Features:

  • Scheduling
  • Data Visualization
  • Dashboard
  • Password & Access Management
  • Notifications
  • Conversion Tracking
  • Marketing Automation
  • Keyword Tracking
  • External Integrations
  • API
  • Audience Targeting

Features:

  • Notifications
  • Customer Management
  • External Integrations
  • Data Export
  • Data Import
  • Marketing Automation
  • Audience Targeting

Features:

  • Data Visualization
  • Notifications
  • Data Export
  • API
  • Data Import
  • Social-Media Integration
  • External Integrations
  • Scheduling
  • Marketing Automation
  • Audience Targeting
  • Keyword Tracking
  • Social Media Monitoring
  • Dashboard

Summary:

  • Configurable Executive Dashboards

  • Marketing Demand Generation

  • Cross-Channel Analytics

  • Audience Targeting

  • Quality Management

  • Predictive Bidding

  • Multi-Event Conversion

  • Forecasting

  • Seamless URL Management

  • Bidirectional Synchronization

Summary:

  • Usability

  • Embedded data management

  • Unmatched analytics

  • Painless integration and customization

  • Continuous campaign improvements

  • Coordination across multiple channels

  • Trackable and easy-to-repeat process

  • Integration with other SAS solutions

Summary:

  • Ad Creation Wizard

  • Comprehensive Targeting

  • Flexible Workspace

  • Powerful Facebook Algorithms

  • Cross-Channel Scale

  • Customizable Reporting Dashboards

  • Premium Keyword Tool

  • Intelligent Campaign Automation

  • Advanced Reporting and Forecasting

  • Flexible Bidding and Cross-Channel Insights

Marin Professional

$500.00
1 user(s) / month
Included in plan:
  • Flat Rate 4% of Spend

Marin Enterprise

$5,000.00
1 user(s) / month
Included in plan:
  • Flat Rate Dependent on Monthly Spend

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Community, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • What platforms does this service support?
  • This is a web-based service.

  • Does this service offer an API?
  • Yes, it offers REST API.

  • Does this service integrate with any other apps?
  • Integrations: AdClear, Adjust, AdClear, Adjust, Adobe Analytics, Adometry, Adform, Atlas, Bluekai, Boost Media, Integral, Bright Tag, Camp, Channel Factory, Conversant, Convertro, Datalicious, Racuten DC Storm, Delacon, DialogTech, eTracker, Eulerian, Flashtalking, Freespee, FusePump, Google Tag Manager, IBM, Infinity, Invoca, Jet Interactive, Kochava, LiveRamp, Marchex, MaTelSo, Mongoosemetrics, Productsup, Qubit, Responsetap, Revtrax, Salesforce, Sizmek, Signal, Tealium, VisualIQ, Weborama, Webtrends.

  • Who are the main user groups of this service?
  • Main users of Marin Software are SMEs, agencies, and large organizations in following industries: B2B, Education, Financial Services, Retail, Travel.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is used for cross-channel marketing advertising campaign management.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • SAS Institute offers:

    Knowledge Base, Training, Users Groups, Webinars, Email, Chat, Phone Support, Tech Support, FAQs, and How-To Videos.

  • What is this service generally used for?
  • It is used for marketing automation.

  • What platforms does this service support?
  • It supports Cloud, Windows, Mac OS, Linux

  • Does this service integrate with any other apps?
  • It integrates with SAS Real-Time Decision Manager, SAS Enterprise Miner, and other SAS solutions

  • Who are the main user groups of this service?
  • The main user groups include B2C direct marketers in small and medium businesses in industries like: financial services, communications, and media, retail/catalog, and travel.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Training, Videos, Email Support.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with channel management, optimization, and analytics applications.

  • Does this service offer an API?
  • Yes, it offers REST API.

  • Who are the main user groups of this service?
  • Main users of Kenshoo are marketing agencies and advertisers in medium-sized and large corporations.

  • Does this service integrate with any other apps?
  • Integrations: Bitium, Snapchat, Spredfast, Atlas, LiveRamp, Spredfast, Buyagift, adMarketplace.

  • What is this service generally used for?
  • This service is generally used as a cross-channel advertising solution for search marketing, social media and online advertising.

  • What platforms does this service support?
  • This is a web-based service.

Publisher:

Founded:
-
Based in:
San Francisco
Employees:
501-1000
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Cary
Employees:
10001+
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Tel Aviv
Employees:
501-1000
Likes:
22.9k
Followers:
8.49k

Other:

Who uses Marin Software
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
German, English, Japanese, French
Regional Restrictions:
No restrictions.

Other:

Who uses SAS Institute
  • Startups
  • SMEs
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Kenshoo
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
German, English, Portuguese, Japanese, French, Spanish, Chinese
Regional Restrictions:
No restrictions.
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