Compare Marin Software vs Criteo vs SAS Institute

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Crozscore:

84%
what is this?
100%
45%
interest rising

Crozscore:

89%
what is this?
61%
55%
interest rising

Crozscore:

92%
what is this?
57%
no significant changes
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Software Description:

Marin Software provides web-based ad management solution, that incorporates online advertising, search engine marketing, display marketing, and social marketing. It allows marketing professionals to combine buying signals to retarget the most profitable customers.

The suite combines three pillars or digital marketing: SEM, which manages daily workflows, identifies growth opportunities, and offers optimization across publishers, including Google, Bing, Yahoo, and Baidu; SMM, with campaign management, reporting, and optimization tools of leading social media; and Display, which is a SaaS-based platform for retargeting and prospecting customers.

Marin Software optimizes cross-channel advertising and provides businesses a powerful tool to win and retarget customers. Its analytics tools help them gain cross-channel insights and make decisions about campaign optimizations based on the complete picture.

Software Description:

Criteo Commerce Marketing Ecosystem is an open and trusted environment where retailers, brands, and publishers collaborate to drive profitable sales. It is powered by machine learning technology optimized for commerce and massive amounts of shopping data.

Software Description:

SAS Marketing Automation provides complete data management, campaign operations and advanced customer analytics in an integrated, easy-to-use solution. By increasing retention and driving higher rates of new customer acquisitions, it helps bring higher returns on investments and a healthier profit.

This tool is a good fit for B2C direct marketers in industries like financial services, communications and media, retail, and travel.

Its strongest points are customer analysis capabilities, embedded data management, list selection, painless integration, and customization, as well as multichannel marketing realization.

Features:

  • Scheduling
  • Data Visualization
  • Dashboard
  • Password & Access Management
  • Notifications
  • Conversion Tracking
  • Marketing Automation
  • Keyword Tracking
  • External Integrations
  • API
  • Audience Targeting

Features:

  • PayPal
  • Scheduling
  • A/B Testing
  • Data Export
  • Data Import
  • Conversion Tracking
  • Notifications
  • Password & Access Management
  • API
  • Dashboard
  • External Integrations
  • Audience Targeting
  • Marketing Automation

Features:

  • Notifications
  • Customer Management
  • External Integrations
  • Data Export
  • Data Import
  • Marketing Automation
  • Audience Targeting

Summary:

  • Configurable Executive Dashboards

  • Marketing Demand Generation

  • Cross-Channel Analytics

  • Audience Targeting

  • Quality Management

  • Predictive Bidding

  • Multi-Event Conversion

  • Forecasting

  • Seamless URL Management

  • Bidirectional Synchronization

Summary:

  • Marketing and re-marketing ads

  • Ad campaign creation

  • Tracking campaign performance

  • Intelligent algorithms

  • Customized banners

  • Recommendations

  • Email marketing

  • Supported by mobile, social and desktop

Summary:

  • Usability

  • Embedded data management

  • Unmatched analytics

  • Painless integration and customization

  • Continuous campaign improvements

  • Coordination across multiple channels

  • Trackable and easy-to-repeat process

  • Integration with other SAS solutions

Marin Professional

$500.00
1 user(s) / month
Included in plan:
  • Flat Rate 4% of Spend

Marin Enterprise

$5,000.00
1 user(s) / month
Included in plan:
  • Flat Rate Dependent on Monthly Spend

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Community, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • What platforms does this service support?
  • This is a web-based service.

  • Does this service offer an API?
  • Yes, it offers REST API.

  • Does this service integrate with any other apps?
  • Integrations: AdClear, Adjust, AdClear, Adjust, Adobe Analytics, Adometry, Adform, Atlas, Bluekai, Boost Media, Integral, Bright Tag, Camp, Channel Factory, Conversant, Convertro, Datalicious, Racuten DC Storm, Delacon, DialogTech, eTracker, Eulerian, Flashtalking, Freespee, FusePump, Google Tag Manager, IBM, Infinity, Invoca, Jet Interactive, Kochava, LiveRamp, Marchex, MaTelSo, Mongoosemetrics, Productsup, Qubit, Responsetap, Revtrax, Salesforce, Sizmek, Signal, Tealium, VisualIQ, Weborama, Webtrends.

  • Who are the main user groups of this service?
  • Main users of Marin Software are SMEs, agencies, and large organizations in following industries: B2B, Education, Financial Services, Retail, Travel.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is used for cross-channel marketing advertising campaign management.

FAQs:

    What are some applications this service is commonly used in tandem with?
  • Criteo is commonly used in tandem with eCommerce, web, and marketing systems.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Live Support, Email Support.

  • Does this service integrate with any other apps?
  • Integrations: Tealium, PTC, Segment, Buyagift, Koongo, Magento, Panoply.io.

  • Does this service offer an API?
  • Yes, Criteo offers API.

  • What is this service generally used for?
  • This service is generally used for digital advertising and retargeting.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of Criteo are eCommerce companies of all sizes.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • SAS Institute offers:

    Knowledge Base, Training, Users Groups, Webinars, Email, Chat, Phone Support, Tech Support, FAQs, and How-To Videos.

  • What is this service generally used for?
  • It is used for marketing automation.

  • What platforms does this service support?
  • It supports Cloud, Windows, Mac OS, Linux

  • Does this service integrate with any other apps?
  • It integrates with SAS Real-Time Decision Manager, SAS Enterprise Miner, and other SAS solutions

  • Who are the main user groups of this service?
  • The main user groups include B2C direct marketers in small and medium businesses in industries like: financial services, communications, and media, retail/catalog, and travel.

Publisher:

Founded:
-
Based in:
San Francisco
Employees:
501-1000
Likes:
Followers:
12k

Publisher:

Founded:
-
Based in:
Paris
Employees:
1001-5000
Likes:
17.6k
Followers:
18.8k

Publisher:

Founded:
-
Based in:
Cary
Employees:
10001+
Likes:
Followers:

Other:

Who uses Marin Software
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Japanese, German, French, English
Regional Restrictions:
No restrictions.

Other:

Who uses Criteo
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Chinese, Japanese, Korean, Polish, Italian, German, Russian, Portuguese, Spanish, French, English
Regional Restrictions:
No restrictions.

Other:

Who uses SAS Institute
  • Startups
  • SMEs
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English
Regional Restrictions:
No restrictions.
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