Compare Mapp Digital vs SAS Institute

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Crozscore:

78%
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43%
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Crozscore:

91%
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57%
interest rising
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Software Description:

Mapp Digital is the result of a successful combination of BlueHornet and the digital-marketing related applications business acquired from Teradata Corporation. It is now one of the largest independent digital marketing providers worldwide.

This platform is built by marketers, so users get insider's solution for data sources to understand their customers’ behavior, as well as to coordinate their engagement via email, mobile, social and web platforms. Mapp Digital has also sophisticated data management platform to offer. It consists of the Mapp Intelligence, that delivers marketers extensive customer insights and analytics for efficient execution of marketing campaigns.

This data-based approach assure validated lead generation, improves customer loyalty, and strengthens the brand position. Results of digital marketing campaigns that are performed with Mapp Digital are improved response rates, improved ROI, and business growth.

Software Description:

SAS Marketing Automation provides complete data management, campaign operations and advanced customer analytics in an integrated, easy-to-use solution. By increasing retention and driving higher rates of new customer acquisitions, it helps bring higher returns on investments and a healthier profit.

This tool is a good fit for B2C direct marketers in industries like financial services, communications and media, retail, and travel.

Its strongest points are customer analysis capabilities, embedded data management, list selection, painless integration, and customization, as well as multichannel marketing realization.

Features:

  • A/B Testing
  • Data Visualization
  • Password & Access Management
  • Marketing Automation
  • Data Import
  • Data Export
  • Brand Management
  • Calendar Management
  • Audience Targeting
  • Dashboard
  • Scheduling
  • Notifications
  • API
  • External Integrations

Features:

  • Notifications
  • Customer Management
  • External Integrations
  • Data Export
  • Data Import
  • Marketing Automation
  • Audience Targeting

Summary:

  • Omni-Channel Marketing

  • Digital Marketing

  • Data Management Platform

  • Social Media Marketing

  • Mobile Marketing

  • Customer Engagement

  • Customer Insights

Summary:

  • Usability

  • Embedded data management

  • Unmatched analytics

  • Painless integration and customization

  • Continuous campaign improvements

  • Coordination across multiple channels

  • Trackable and easy-to-repeat process

  • Integration with other SAS solutions

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Email Support, Technical Support.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service offer an API?
  • Yes, it offers SOAP and REST API solutions.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used for digital marketing automation and customer engagement.

  • Who are the main user groups of this service?
  • Users of Mapp Digital are SMEs and large enterprises, including Puma, PepsiCo, KFC, PacSun, Thomas Cook, Deutsche Telekom, Bon Prix, Cnet, Xerox, TUIfly, Lloyds Banking Group, TSB Bank, and Deutsche Bank.

  • Does this service integrate with any other apps?
  • Mapp Digital offers integration with the major advertising and marketing platforms.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • SAS Institute offers:

    Knowledge Base, Training, Users Groups, Webinars, Email, Chat, Phone Support, Tech Support, FAQs, and How-To Videos.

  • What is this service generally used for?
  • It is used for marketing automation.

  • What platforms does this service support?
  • It supports Cloud, Windows, Mac OS, Linux

  • Does this service integrate with any other apps?
  • It integrates with SAS Real-Time Decision Manager, SAS Enterprise Miner, and other SAS solutions

  • Who are the main user groups of this service?
  • The main user groups include B2C direct marketers in small and medium businesses in industries like: financial services, communications, and media, retail/catalog, and travel.

Publisher:

Founded:
-
Based in:
San Diego
Employees:
201-500
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Cary
Employees:
10001+
Likes:
Followers:

Other:

Who uses Mapp Digital
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, French, German
Regional Restrictions:
No restrictions.

Other:

Who uses SAS Institute
  • Startups
  • SMEs
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English
Regional Restrictions:
No restrictions.
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