Compare Mapp Digital vs Eloqua vs Kenshoo

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Crozscore:

79%
what is this?
43%
interest falling

Crozscore:

91%
what is this?
77%
69%
no significant changes

Crozscore:

83%
what is this?
49%
interest falling
Mapp Digital screenshot view 4 more Eloqua screenshot view 5 more  Kenshoo screenshot view 4 more

Software Description:

Mapp Digital is the result of a successful combination of BlueHornet and the digital-marketing related applications business acquired from Teradata Corporation. It is now one of the largest independent digital marketing providers worldwide.

This platform is built by marketers, so users get insider's solution for data sources to understand their customers’ behavior, as well as to coordinate their engagement via email, mobile, social and web platforms. Mapp Digital has also sophisticated data management platform to offer. It consists of the Mapp Intelligence, that delivers marketers extensive customer insights and analytics for efficient execution of marketing campaigns.

This data-based approach assure validated lead generation, improves customer loyalty, and strengthens the brand position. Results of digital marketing campaigns that are performed with Mapp Digital are improved response rates, improved ROI, and business growth.

Software Description:

Eloqua is a very powerful product that helps with marketing automation across multiple channels, including email, display search, web, video, and mobile. This software provides tools to segment and target specific audiences with the most relevant content.

This software is used by marketers, primarily B2B marketers, to help automate the lead generation process. It features a database which stores prospect and customer information, an emailer which sends emails to prospects and customers, and a website monitoring system which tracks prospect and customer activity on websites under control of the marketer.

Software Description:

Kenshoo is one of leading providers of agile cross-channel marketing solutions, mainly covering social media, search marketing, and eCommerce aspects. Main users of this service are agencies, medium-sized, and large corporations, including Fortune 50 and all 10 top global ad agency networks.

The Kenshoo platform helps its users automate marketing operations, identify premium customers by expressed intent and interaction, retain clients, and finally, get the biggest marketing ROI. Companies and agencies are able to monitor their progress, goals, and achievements through practice metrics and reporting tools, as well as to follow recommendations from custom reports.

The social media module is a powerful tool for social advertising and making connections on Facebook, Instagram, Snap, and Pinterest. Thanks to its integration with all major publishers, Kenshoo also performs as a comprehensive solution for bid management and account optimization and control. The platform offers the PPC capacity as well, so it arranges advertising across the world’s leading search engines, such as Google, Bing, Yahoo, and Pinterest.

Features:

  • A/B Testing
  • Data Visualization
  • Password & Access Management
  • Marketing Automation
  • Data Import
  • Data Export
  • Brand Management
  • Calendar Management
  • Audience Targeting
  • Dashboard
  • Scheduling
  • Notifications
  • API
  • External Integrations

Features:

  • Social-Media Integration
  • Multi-User
  • Dashboard
  • Notifications
  • API
  • Data Export
  • Data Import
  • Scheduling
  • A/B Testing
  • Email Integration
  • Marketing Automation
  • Calendar Management
  • Data Visualization
  • Lead Scoring
  • Customer Management
  • Contact Management
  • Lead Management
  • Audience Targeting

Features:

  • Data Visualization
  • Notifications
  • Data Export
  • API
  • Data Import
  • Social-Media Integration
  • External Integrations
  • Scheduling
  • Marketing Automation
  • Audience Targeting
  • Keyword Tracking
  • Social Media Monitoring
  • Dashboard

Summary:

  • Omni-Channel Marketing

  • Digital Marketing

  • Data Management Platform

  • Social Media Marketing

  • Mobile Marketing

  • Customer Engagement

  • Customer Insights

Summary:

  • Targeting and Segmentation

  • Campaign Management

  • Lead Management

  • Marketing Measurement

  • Sales and Marketing Alignment

  • Marketing Content Database

  • Landing pages and forms

Summary:

  • Ad Creation Wizard

  • Comprehensive Targeting

  • Flexible Workspace

  • Powerful Facebook Algorithms

  • Cross-Channel Scale

  • Customizable Reporting Dashboards

  • Premium Keyword Tool

  • Intelligent Campaign Automation

  • Advanced Reporting and Forecasting

  • Flexible Bidding and Cross-Channel Insights

Basic

$2,000.00
10 user(s) / month
Included in plan:
  • Real Time Dashboard & Reporting
  • Benchmarking
  • Oracle Eloqua Insight Reporter
  • Unified Marketing Calendar
  • Best Practice Templates / Programs & Tools
  • Basic Security Administration
  • Simplified Interface
  • Oracle Cloud Support
  • Mobile Friendly
  • Lead Scoring & Routing
  • Marketing Contact / Lead Database
  • Lead Nurturing / Drip Marketing / Multi-Channel Campaigns
  • AppCloud Access
  • Stand-Alone Events / Webcasts
  • Simple Emails
  • Simple Campaign with A/B Testing
  • Oracle Eloqua Social Sign On
  • Contact / Account Profile-Based Segmentation
  • Rich Audience Segmentation
  • Marketing Asset Management
  • Digital Body Language
  • Dynamic Content
  • Sales Notifications & Alerts
  • Oracle Eloqua Profiler for 5 Users
  • Oracle Eloqua Engage for 5 Users
  • API Access for Custom Integrations
  • Data Import / Export Engine
  • Plug In CRM Integrations

Standard

$4,000.00
50 user(s) / month
Included in plan:
  • Real Time Dashboard & Reporting
  • Benchmarking
  • Oracle Eloqua Insight Reporter
  • Oracle Eloqua Insight Analyzer for 1 User
  • Unified Marketing Calendar
  • Best Practice Templates / Programs & Tools
  • Basic Security Administration
  • Custom Security Administration
  • Simplified Interface
  • Oracle Cloud Support
  • Mobile Friendly
  • Lead Scoring & Routing
  • Marketing Contact / Lead Database
  • Multi-Lead Scoring & Advanced Routing
  • Lead Nurturing / Drip Marketing / Multi-Channel Campaigns
  • AppCloud Access
  • Stand-Alone Events / Webcasts
  • Event Management Module: Customer Multi-Session Events
  • Simple Emails
  • Simple Campaign with A/B Testing
  • Oracle Eloqua Social Sign On
  • Digital Advertising
  • Contact / Account Profile-Based Segmentation
  • Rich Audience Segmentation
  • Marketing Asset Management
  • Digital Body Language
  • Advanced Data Cleansing
  • Dynamic Content
  • Sales Notifications & Alerts
  • Single Sign On for Salesforce.com
  • Oracle Eloqua Profiler for 10 Users
  • Oracle Eloqua Engage for 10 Users
  • API Access for Custom Integrations
  • Data Import / Export Engine
  • Plug In CRM Integrations
  • Oracle Eloqua Data Tools Cloud Service (Custom Data Objects & Data Tools)

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Email Support, Technical Support.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service offer an API?
  • Yes, it offers SOAP and REST API solutions.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used for digital marketing automation and customer engagement.

  • Who are the main user groups of this service?
  • Users of Mapp Digital are SMEs and large enterprises, including Puma, PepsiCo, KFC, PacSun, Thomas Cook, Deutsche Telekom, Bon Prix, Cnet, Xerox, TUIfly, Lloyds Banking Group, TSB Bank, and Deutsche Bank.

  • Does this service integrate with any other apps?
  • Mapp Digital offers integration with the major advertising and marketing platforms.

FAQs:

    What platforms does this service support?
  • Email Support, Live Chat, Phone Support, and Video Tutorials.

  • Who are the main user groups of this service?
  • Users of Eloque include marketers in small, medium, and large enterprises.

  • Does this service integrate with any other apps?
  • Yes, Eloqua integrates with:

    Dropbox, Zendesk, Campaign Monitor, Klipfolio, ion interactive, BOARD, MediaValet, Oktopost, etouches, and more.

  • Does this service offer an API?
  • Yes

  • Does this service offer guides, tutorials and or customer support?
  • Phone Support, Video Tutorials, Email support, and Live Chat.

  • What are some applications this service is commonly used in tandem with?
  • It is mainly used in tandem with CRM applications.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • What is this service generally used for?
  • The service is generally used for marketing automation.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Training, Videos, Email Support.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with channel management, optimization, and analytics applications.

  • Does this service offer an API?
  • Yes, it offers REST API.

  • Who are the main user groups of this service?
  • Main users of Kenshoo are marketing agencies and advertisers in medium-sized and large corporations.

  • Does this service integrate with any other apps?
  • Integrations: Bitium, Snapchat, Spredfast, Atlas, LiveRamp, Spredfast, Buyagift, adMarketplace.

  • What is this service generally used for?
  • This service is generally used as a cross-channel advertising solution for search marketing, social media and online advertising.

  • What platforms does this service support?
  • This is a web-based service.

Publisher:

Founded:
-
Based in:
San Diego
Employees:
201-500
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Redwood Shores
Employees:
10001+
Likes:
68.9k
Followers:
65.4k

Publisher:

Founded:
-
Based in:
Tel Aviv
Employees:
501-1000
Likes:
22.9k
Followers:

Other:

Who uses Mapp Digital
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, French, German
Regional Restrictions:
No restrictions.

Other:

Who uses Eloqua
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, German
Regional Restrictions:
No restrictions.

Other:

Who uses Kenshoo
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
Spanish, English, Portuguese, French, Japanese, German, Chinese
Regional Restrictions:
No restrictions.
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