Compare Mapp Digital vs Drift vs Pardot

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Crozscore:

80%
what is this?
68%
43%
interest rising

Crozscore:

84%
what is this?
73%
47%
interest rising

Crozscore:

86%
what is this?
82%
52%
interest rising
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Software Description:

Mapp Digital is the result of a successful combination of BlueHornet and the digital-marketing related applications business acquired from Teradata Corporation. It is now one of the largest independent digital marketing providers worldwide.

This platform is built by marketers, so users get insider's solution for data sources to understand their customers’ behavior, as well as to coordinate their engagement via email, mobile, social and web platforms. Mapp Digital has also sophisticated data management platform to offer. It consists of the Mapp Intelligence, that delivers marketers extensive customer insights and analytics for efficient execution of marketing campaigns.

This data-based approach assure validated lead generation, improves customer loyalty, and strengthens the brand position. Results of digital marketing campaigns that are performed with Mapp Digital are improved response rates, improved ROI, and business growth.

Software Description:

Drift is a unique conversational marketing platform, built to provide communication services for sales and marketing professionals. Drift will turn your website into a strong marketing tool that can increase sales results.

This is basically a messaging app that business owners can use to talk to their web visitors and clients in real-time, from desktop and mobile devices. This solution helps marketing and sales teams convert more inbound leads and communicate with their clients.

Drift has proven results in providing improved buying experience for potential customers, lead generation, and stimulating the sales cycle. Salespeople are able to make smooth conversations via chat or email with existing customers and pre-qualified prospects. Thanks to its mobile apps, it is suitable for on-the-go teams.

Software Description:

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.

Features:

  • A/B Testing
  • Data Visualization
  • Password & Access Management
  • Marketing Automation
  • Data Import
  • Data Export
  • Brand Management
  • Calendar Management
  • Audience Targeting
  • Dashboard
  • Scheduling
  • Notifications
  • API
  • External Integrations

Features:

  • Lead Scoring
  • API
  • Brand Management
  • Data Import
  • Notifications
  • Contact Management
  • Audience Targeting
  • External Integrations
  • Marketing Automation
  • Chat
  • Multi-User

Features:

  • Data Import
  • Keyword Tracking
  • Calendar Management
  • Email Integration
  • Data Visualization
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • A/B Testing
  • Social-Media Integration
  • API
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Data Export
  • Audience Targeting

Summary:

  • Omni-Channel Marketing

  • Digital Marketing

  • Data Management Platform

  • Social Media Marketing

  • Mobile Marketing

  • Customer Engagement

  • Customer Insights

Summary:

  • Saved Replies

  • Book Meetings

  • Email Fallback

  • Chat Targeting

  • Activity History

  • Rep Profiles

  • Agent Status

  • Live View

  • Follow Contacts

  • Dynamic Routing

Summary:

  • Email marketing.

  • Lead nurturing.

  • Sales intelligence.

  • CRM integration.

  • Lead management.

  • Social media marketing.

  • ROI reporting.

Free

Free
Included in plan:
  • Live Chat
  • Scheduled Hours
  • Email Fallback
  • Mobile Apps
  • Profiles
  • Slack Integration
  • Up to 5 Connected Apps

Starter

$50.00
1 user(s) / month
Included in plan:
  • Inbound Playbooks
  • Live View
  • Saved Replies
  • Block Specific IPs
  • HubSpot, Segment Integrations
  • Up to 5 Connected Apps

Pro

$250.00
1 user(s) / month
Included in plan:
  • Bots
  • Outbound Playbooks
  • Salesforce Lead & Activity Push
  • Knowledgebase Integrations
  • Custom Branding
  • Unlimited Connected Apps
  • Jumpstart Onboarding (Included)
  • Ongoing Services (Add-on)

Enterprise

$1,000.00
1 user(s) / month
Included in plan:
  • Automated Meetings
  • Salesforce Lead Routing
  • Marketo Integration
  • Drift ABM
  • Guaranteed SLA
  • Clearbit Reveal

Standard

$1,000.00
1 user(s) / month
Included in plan:
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

$2,000.00
1 user(s) / month
Included in plan:
  • Includes Standard Features Plus:
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K Calls/Day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

$3,000.00
1 user(s) / month
Included in plan:
  • Includes Pro Features Plus:
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K Calls/Day
  • Dedicated IP Address

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Email Support, Technical Support.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service offer an API?
  • Yes, it offers SOAP and REST API solutions.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used for digital marketing automation and customer engagement.

  • Who are the main user groups of this service?
  • Users of Mapp Digital are SMEs and large enterprises, including Puma, PepsiCo, KFC, PacSun, Thomas Cook, Deutsche Telekom, Bon Prix, Cnet, Xerox, TUIfly, Lloyds Banking Group, TSB Bank, and Deutsche Bank.

  • Does this service integrate with any other apps?
  • Mapp Digital offers integration with the major advertising and marketing platforms.

FAQs:

    What platforms does this service support?
  • Drift is a web-based software.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Live Support, Help Docs, Knowledge Base, Phone Support.

  • Does this service integrate with any other apps?
  • Integrations: Salesforce, Zapier, MailChimp, Vidyard, Marketo, Segment, HubSpot, Clearbit, Slack, Wordpress, Zendesk, Helpjuice, FullStory, Shopify, SendGrid.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Main users of Drift are sales and marketing teams in SMEs and large enterprises.

  • What is this service generally used for?
  • This service is used as a conversational marketing platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes.

  • What are some applications this service is commonly used in tandem with?
  • It is mostly used in tandem with sales and marketing applications.

FAQs:

    Does this service integrate with any other apps?
  • Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What are some applications this service is commonly used in tandem with?
  • Pardot is most commonly used in tandem with CRM, email, and social media applications.

  • What is this service generally used for?
  • It is used for marketing analytics and lead management.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service offer an API?
  • Yes, there is API offered.

  • What platforms does this service support?
  • This is a web-based suite.

  • Who are the main user groups of this service?
  • Main users of Pardot are marketers in SMEs and large enterprises.

Publisher:

Founded:
-
Based in:
San Diego
Employees:
201-500
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Boston
Employees:
51-200
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Atlanta
Employees:
1001-5000
Likes:
Followers:

Other:

Who uses Mapp Digital
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
French, German, English
Regional Restrictions:
No restrictions.

Other:

Who uses Drift
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English, Chinese, German, Hindi, Japanese, Spanish, French, Russian, Italian, Dutch, Portuguese, Polish, Turkish, Swedish
Regional Restrictions:
No restrictions.

Other:

Who uses Pardot
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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