Compare Mapp Digital vs Marketo vs Drift

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Crozscore:

80%
what is this?
68%
43%
interest rising

Crozscore:

86%
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80%
55%
interest falling

Crozscore:

84%
what is this?
73%
47%
interest falling
Mapp Digital screenshot view 4 more Marketo screenshot view 5 more Drift screenshot view 5 more

Software Description:

Mapp Digital is the result of a successful combination of BlueHornet and the digital-marketing related applications business acquired from Teradata Corporation. It is now one of the largest independent digital marketing providers worldwide.

This platform is built by marketers, so users get insider's solution for data sources to understand their customers’ behavior, as well as to coordinate their engagement via email, mobile, social and web platforms. Mapp Digital has also sophisticated data management platform to offer. It consists of the Mapp Intelligence, that delivers marketers extensive customer insights and analytics for efficient execution of marketing campaigns.

This data-based approach assure validated lead generation, improves customer loyalty, and strengthens the brand position. Results of digital marketing campaigns that are performed with Mapp Digital are improved response rates, improved ROI, and business growth.

Software Description:

Marketo is intuitive, quick, and easy to setup marketing automation software for small and medium businesses, as well as for global brands.

It provides lead management, email marketing, consumer marketing, customer base marketing and mobile marketing solutions for companies in various industries. Marketo features drag and drop interface, that doesn't require special coding skills.

This tool helps its users to gain and engage customers, measure results, and maximize marketing investment. Marketo's customers base includes many renowned multinational companies.

Software Description:

Drift is a unique conversational marketing platform, built to provide communication services for sales and marketing professionals. Drift will turn your website into a strong marketing tool that can increase sales results.

This is basically a messaging app that business owners can use to talk to their web visitors and clients in real-time, from desktop and mobile devices. This solution helps marketing and sales teams convert more inbound leads and communicate with their clients.

Drift has proven results in providing improved buying experience for potential customers, lead generation, and stimulating the sales cycle. Salespeople are able to make smooth conversations via chat or email with existing customers and pre-qualified prospects. Thanks to its mobile apps, it is suitable for on-the-go teams.

Features:

  • A/B Testing
  • Data Visualization
  • Password & Access Management
  • Marketing Automation
  • Data Import
  • Data Export
  • Brand Management
  • Calendar Management
  • Audience Targeting
  • Dashboard
  • Scheduling
  • Notifications
  • API
  • External Integrations

Features:

  • Email Integration
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • Data Visualization
  • Social-Media Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • API
  • Audience Targeting
  • Data Export
  • Data Import
  • Conversion Tracking
  • Calendar Management

Features:

  • Lead Scoring
  • API
  • Brand Management
  • Data Import
  • Notifications
  • Contact Management
  • Audience Targeting
  • External Integrations
  • Marketing Automation
  • Chat
  • Multi-User

Summary:

  • Omni-Channel Marketing

  • Digital Marketing

  • Data Management Platform

  • Social Media Marketing

  • Mobile Marketing

  • Customer Engagement

  • Customer Insights

Summary:

  • Marketing automation

  • B2B marketing & lead management

  • Consumer engagement marketing

  • Email & campaign management

  • Budgets & marketing calendar

  • Email marketing

  • Inbound marketing

  • Loyalty marketing

  • Lead generation

  • Event marketing

Summary:

  • Saved Replies

  • Book Meetings

  • Email Fallback

  • Chat Targeting

  • Activity History

  • Rep Profiles

  • Agent Status

  • Live View

  • Follow Contacts

  • Dynamic Routing

Spark

$895.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Email marketing
  • Customer engagement engine
  • Commuication limits
  • Lead management / nurture / score
  • Event marketing and webinars
  • Marketing calendar
  • SEO
  • Social boost
  • CRM integration
  • 5 sales insight users
  • 5 marketing calendar users

Standard

$1,795.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of spark, plus:
  • A/B testing
  • Advanced lead scoring
  • Advanced dynamic content
  • Progressive profiling for forms
  • Extended integrations & API
  • Marketing program analyzer
  • Revenue cycle modeler
  • Revenue analyzers
  • 10 sales insight users (total)
  • 5 marketing calendar users

Select

$3,195.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of standard, plus:
  • Advanced revenue analytics
  • Advanced email analytics
  • Time-series data warehouse
  • Advanced custom reports
  • Social sweepstakes and referrals
  • Role-based permissions
  • 20 sales insight users (total)
  • 5 marketing calendar users

Free

Free
Included in plan:
  • Live Chat
  • Scheduled Hours
  • Email Fallback
  • Mobile Apps
  • Profiles
  • Slack Integration
  • Up to 5 Connected Apps

Starter

$50.00
1 user(s) / month
Included in plan:
  • Inbound Playbooks
  • Live View
  • Saved Replies
  • Block Specific IPs
  • HubSpot, Segment Integrations
  • Up to 5 Connected Apps

Pro

$250.00
1 user(s) / month
Included in plan:
  • Bots
  • Outbound Playbooks
  • Salesforce Lead & Activity Push
  • Knowledgebase Integrations
  • Custom Branding
  • Unlimited Connected Apps
  • Jumpstart Onboarding (Included)
  • Ongoing Services (Add-on)

Enterprise

$1,000.00
1 user(s) / month
Included in plan:
  • Automated Meetings
  • Salesforce Lead Routing
  • Marketo Integration
  • Drift ABM
  • Guaranteed SLA
  • Clearbit Reveal

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Email Support, Technical Support.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service offer an API?
  • Yes, it offers SOAP and REST API solutions.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used for digital marketing automation and customer engagement.

  • Who are the main user groups of this service?
  • Users of Mapp Digital are SMEs and large enterprises, including Puma, PepsiCo, KFC, PacSun, Thomas Cook, Deutsche Telekom, Bon Prix, Cnet, Xerox, TUIfly, Lloyds Banking Group, TSB Bank, and Deutsche Bank.

  • Does this service integrate with any other apps?
  • Mapp Digital offers integration with the major advertising and marketing platforms.

FAQs:

    Who are the main user groups of this service?
  • Users of Marketo are marketers in SMEs and large companies.

  • What are some applications this service is commonly used in tandem with?
  • Marketo is used in tandem with CRM, email, eCommerce and analytics software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used for marketing automation, lead generation, social media marketing, email marketing.

  • What platforms does this service support?
  • This is web-based platform, including mobile apps for Android and iOS.

  • Does this service offer an API?
  • Marketo offers API ready to use.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Customer Community, Knowledge Base, Online Support, Phone Support, Video Tutorials, Webinars

  • Does this service integrate with any other apps?
  • It integrates with many apps, including: Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, Wordpress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, etc.

FAQs:

    What platforms does this service support?
  • Drift is a web-based software.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Live Support, Help Docs, Knowledge Base, Phone Support.

  • Does this service integrate with any other apps?
  • Integrations: Salesforce, Zapier, MailChimp, Vidyard, Marketo, Segment, HubSpot, Clearbit, Slack, Wordpress, Zendesk, Helpjuice, FullStory, Shopify, SendGrid.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Main users of Drift are sales and marketing teams in SMEs and large enterprises.

  • What is this service generally used for?
  • This service is used as a conversational marketing platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes.

  • What are some applications this service is commonly used in tandem with?
  • It is mostly used in tandem with sales and marketing applications.

Publisher:

Founded:
-
Based in:
San Diego
Employees:
201-500
Likes:
6.5k
Followers:
7.36k

Publisher:

Founded:
-
Based in:
San Mateo
Employees:
1001-5000
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Boston
Employees:
51-200
Likes:
Followers:

Other:

Who uses Mapp Digital
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, French, German
Regional Restrictions:
No restrictions.

Other:

Who uses Marketo
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English, French, German, Japanese
Regional Restrictions:
No restrictions.

Other:

Who uses Drift
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English, Chinese, German, Hindi, Japanese, Spanish, French, Russian, Italian, Dutch, Portuguese, Polish, Turkish, Swedish
Regional Restrictions:
No restrictions.
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