Compare Mailigen vs WebEngage vs Braze

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86%
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95%
41%
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Crozscore:

83%
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60%
46%
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82%
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36%
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Software Description:

This service provides its users with an effective solution for email, mobile, and social media marketing. Mailigen helps SMEs to build permanent relationships with their clients with this cost-effective and easy-to-use solution.

Email marketing enables users to build audience base and create loyal relationships with clients. With this software, they can count on full execution of email, mobile and social media marketing. They are able to send responsive email newsletters and receive full reports to analyze their performance. Design is based on drag-n-drop text boxes.

This service is based on behavior-related marketing automation because email campaigns are triggered by specific activities and experiences. Automation triggers, like welcome messages for new users or greetings for special occasions, are being chosen by marketers themselves.

Software Description:

WebEngage is a marketing automation software that helps B2C companies drive more revenues from their existing customers and anonymous users. WebEngage helps companies segment their customers and engage with them in a contextual and personalized manner through various channels such as Push
In-app
SMS
Web Push
Email
On-site Notifications
On-site Surveys
On-site Feedback.

WebEngage, B2C marketing cloud for cross-channel user engagement across channels.

Through WebEngage, companies can create complex lifecycle campaigns in seconds using the visual workflow designer.

Software Description:

Braze was developed to help marketers enable excellent messaging activities across devices, channels, and platforms. The software comes with powerful CRM so users can connect personally with their customers, making broad engagement and ROI.

This solution humanizes connections between vendors and customers. Companies are able to seamlessly collect and maintain actionable customer data, allowing them to reach their audience with targeted, personalized messages. Braze is mainly used by mid-sized companies and enterprises.

Engagement with customers can be performed with welcome emails, "funny" push campaigns, dynamic content, messaging inspired with actual information, contextual messaging, and more. The bottom line is a brilliant customer experience and making each customer unique.

Features:

  • Lead Management
  • Dashboard
  • Notifications
  • Contact Management
  • Data Export
  • Data Import
  • Conversion Tracking
  • Data Visualization
  • Scheduling
  • Audience Targeting
  • Marketing Automation
  • Password & Access Management
  • Social-Media Integration
  • Google Apps Integration
  • Email Integration
  • A/B Testing
  • External Integrations
  • API

Features:

  • Link Tracking
  • Data Import
  • External Integrations
  • Conversion Tracking
  • Data Visualization
  • Multi-User
  • A/B Testing
  • Scheduling
  • Dashboard
  • Contact Sharing
  • Email Integration
  • Audience Targeting
  • Lead Management
  • Customer Management
  • Marketing Automation
  • Analytics
  • API
  • Notifications

Features:

  • Scheduling
  • Customer Management
  • Marketing Automation
  • Notifications
  • Data Import
  • Contact Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API
  • Forecasting

Summary:

  • Dedicated marketing manager.

  • Email campaign management.

  • Multi A/B Split test.

  • Free autoresponder.

  • Opt-In email lists.

  • Schedule delivery.

  • Drag n Drop Editor.

  • Social media integration.

  • Active RSS in emails.

Summary:

  • WebEngage, B2C marketing cloud for cross-channel user engagement across channels like Email, SMS, Onsite, Mobile Push/In-app messaging and Browser Push.

  • Notifications: Push short & targeted notifications on your site.

  • WebEngage's user CRM stores data from user profile(attributes) and user actions(events). It also has capabilities around deep data segmentation and personalisation using user profile data, behavioural data, lifecycle events, 3rd party data from CRM and logical constructs.

  • WebEngage, a tool for automating communication across a user's lifecycle and helps companies send messages

  • Cross-device tracking helps keep communication coherent and contextual, making the experience personalised and relevant. Integration with WebEngage is a one-time job and requires minimal assistance. Once the SDKs are integrated, the data starts to flow into WebEngage, making it measurable and actionable.

  • Custom Forms: Define your own feedback categories. Add fields for each category using our drag-drop form builder.

  • Custom Styling: Style the feedback form in your own way. Use our online CSS editor to create a skin for your site.

  • Multi-admin Support: Add support agents. Everyone collaborates through the WebEngage dashboard.

  • Survey Builder: Easy to use, drag and drop form builder. Variety of question types supported.

  • Targeting Rules: Target visitors by geographic locations, URL patterns, referring websites, cookies, time spent and lot more.

Summary:

  • Multichannel Messaging

  • Predictive Analytics

  • Lifecycle Management

  • A/B testing

  • Email Deliverability

  • Triggered Drip Sequences

  • Feature Dashboards

  • Standard Reports

  • Role-Based Workflow & Approvals

500 Subscribers

$10.00
1 user(s) / month
Included in plan:
  • Unlimited Email Sending
  • Unlimited Sender Emails
  • Unlimited Account Users
  • 1GB Image & File Storage
  • Free Email Template Gallery
  • Behavior-Based Automation Series
  • Responsive Drag & Drop Email Editor
  • Campaign A/B Split Testing
  • Dynamic Email Content
  • Embedded Email Images
  • RSS & XML-Based Campaigns
  • 10 Subject Line Advisor credits
  • Custom Web Signup Forms
  • Subscriber Segmentation & Hygiene
  • Google Analytics Integration
  • Integrations & API Access
  • Custom Click Tracking Domain
  • Webhooks
  • SMS Marketing
  • Online Surveys
  • Fantastic Customer Support (Phone, Chat, Email)

2,500 Subscribers

$25.00
1 user(s) / month
Included in plan:
  • All Features

7,500 Subscribers

$50.00
1 user(s) / month
Included in plan:
  • All Features

Freemium

Free

FAQs:

    Does this service offer an API?
  • Mailigen offers an open API.

  • Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service integrate with any other apps?
  • Integrations: Twitter, Wordpress, BigCommerce, SugarCRM, Shopify, LiveChat, FreeAgent, Zoho CRM, JIRA Software, Dropbox, Joomla, Capsule, Harvest, Pipedrive, Bitrix24, Google Drive, Batchbook, Magento, Stripe, ProjectManager.com, Facebook, Padiact, Zapier, BuzzSumo, WooCommerce.

  • What is this service generally used for?
  • This service is used for marketing automation and email newsletters campaing creation.

  • What are some applications this service is commonly used in tandem with?
  • This service is commonly used in tandem with social media and CRM applications.

  • What platforms does this service support?
  • This is a web-based platform.

  • Who are the main user groups of this service?
  • Main users of this service are small and medium-sized companies.

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service integrate with any other apps?
  • Integrations: Amplitude, Foursquare, Gimbal, AppsFlyer, Segment, mParticle.

  • Does this service offer an API?
  • Yes.

  • What platforms does this service support?
  • This is a cloud-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Documentation, Email Support, Phone Support.

  • Who are the main user groups of this service?
  • Main users of Braze are marketers in mid-market companies, and enterprise companies.

  • What is this service generally used for?
  • This service is used for lifecycle customer engagement.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
2.78k
Followers:

Publisher:

Founded:
2011
Based in:
Goregaon
Employees:
11-50
Likes:
11.2k
Followers:

Publisher:

Founded:
-
Based in:
New York
Employees:
51-200
Likes:
5.74k
Followers:

Other:

Who uses Mailigen
  • SMEs
Desktop Platforms:
  • Web App
Languages:
English, Russian, Chinese
Regional Restrictions:
No restrictions.

Other:

Who uses WebEngage
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Languages:
Arabic, Tibetan, Bulgarian, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Hebrew, Hindi, Hungarian, Armenian, Indonesian, Icelandic, Chinese, Vietnamese, Turkish, Thai, Tatar, Italian, Japanese, Georgian
Regional Restrictions:
No restrictions.

Other:

Who uses Braze
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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