Compare Mailigen vs Pardot vs WebEngage

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Crozscore:

86%
what is this?
95%
41%
no significant changes

Crozscore:

87%
what is this?
83%
52%
no significant changes

Crozscore:

83%
what is this?
60%
46%
interest falling
Mailigen screenshot view 5 more Pardot screenshot view 5 more WebEngage screenshot view 3 more

Software Description:

This service provides its users with an effective solution for email, mobile, and social media marketing. Mailigen helps SMEs to build permanent relationships with their clients with this cost-effective and easy-to-use solution.

Email marketing enables users to build audience base and create loyal relationships with clients. With this software, they can count on full execution of email, mobile and social media marketing. They are able to send responsive email newsletters and receive full reports to analyze their performance. Design is based on drag-n-drop text boxes.

This service is based on behavior-related marketing automation because email campaigns are triggered by specific activities and experiences. Automation triggers, like welcome messages for new users or greetings for special occasions, are being chosen by marketers themselves.

Software Description:

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.

Software Description:

WebEngage is a marketing automation software that helps B2C companies drive more revenues from their existing customers and anonymous users. WebEngage helps companies segment their customers and engage with them in a contextual and personalized manner through various channels such as Push
In-app
SMS
Web Push
Email
On-site Notifications
On-site Surveys
On-site Feedback.

WebEngage, B2C marketing cloud for cross-channel user engagement across channels.

Through WebEngage, companies can create complex lifecycle campaigns in seconds using the visual workflow designer.

Features:

  • Lead Management
  • Dashboard
  • Notifications
  • Contact Management
  • Data Export
  • Data Import
  • Conversion Tracking
  • Data Visualization
  • Scheduling
  • Audience Targeting
  • Marketing Automation
  • Password & Access Management
  • Social-Media Integration
  • Google Apps Integration
  • Email Integration
  • A/B Testing
  • External Integrations
  • API

Features:

  • Data Import
  • Keyword Tracking
  • Calendar Management
  • Email Integration
  • Data Visualization
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • A/B Testing
  • Social-Media Integration
  • API
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Data Export
  • Audience Targeting

Features:

  • Link Tracking
  • Data Import
  • External Integrations
  • Conversion Tracking
  • Data Visualization
  • Multi-User
  • A/B Testing
  • Scheduling
  • Dashboard
  • Contact Sharing
  • Email Integration
  • Audience Targeting
  • Lead Management
  • Customer Management
  • Marketing Automation
  • Analytics
  • API
  • Notifications

Summary:

  • Dedicated marketing manager.

  • Email campaign management.

  • Multi A/B Split test.

  • Free autoresponder.

  • Opt-In email lists.

  • Schedule delivery.

  • Drag n Drop Editor.

  • Social media integration.

  • Active RSS in emails.

Summary:

  • Email marketing.

  • Lead nurturing.

  • Sales intelligence.

  • CRM integration.

  • Lead management.

  • Social media marketing.

  • ROI reporting.

Summary:

  • WebEngage, B2C marketing cloud for cross-channel user engagement across channels like Email, SMS, Onsite, Mobile Push/In-app messaging and Browser Push.

  • Notifications: Push short & targeted notifications on your site.

  • WebEngage's user CRM stores data from user profile(attributes) and user actions(events). It also has capabilities around deep data segmentation and personalisation using user profile data, behavioural data, lifecycle events, 3rd party data from CRM and logical constructs.

  • WebEngage, a tool for automating communication across a user's lifecycle and helps companies send messages

  • Cross-device tracking helps keep communication coherent and contextual, making the experience personalised and relevant. Integration with WebEngage is a one-time job and requires minimal assistance. Once the SDKs are integrated, the data starts to flow into WebEngage, making it measurable and actionable.

  • Custom Forms: Define your own feedback categories. Add fields for each category using our drag-drop form builder.

  • Custom Styling: Style the feedback form in your own way. Use our online CSS editor to create a skin for your site.

  • Multi-admin Support: Add support agents. Everyone collaborates through the WebEngage dashboard.

  • Survey Builder: Easy to use, drag and drop form builder. Variety of question types supported.

  • Targeting Rules: Target visitors by geographic locations, URL patterns, referring websites, cookies, time spent and lot more.

500 Subscribers

$10.00
1 user(s) / month
Included in plan:
  • Unlimited Email Sending
  • Unlimited Sender Emails
  • Unlimited Account Users
  • 1GB Image & File Storage
  • Free Email Template Gallery
  • Behavior-Based Automation Series
  • Responsive Drag & Drop Email Editor
  • Campaign A/B Split Testing
  • Dynamic Email Content
  • Embedded Email Images
  • RSS & XML-Based Campaigns
  • 10 Subject Line Advisor credits
  • Custom Web Signup Forms
  • Subscriber Segmentation & Hygiene
  • Google Analytics Integration
  • Integrations & API Access
  • Custom Click Tracking Domain
  • Webhooks
  • SMS Marketing
  • Online Surveys
  • Fantastic Customer Support (Phone, Chat, Email)

2,500 Subscribers

$25.00
1 user(s) / month
Included in plan:
  • All Features

7,500 Subscribers

$50.00
1 user(s) / month
Included in plan:
  • All Features

Standard

$1,000.00
1 user(s) / month
Included in plan:
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

$2,000.00
1 user(s) / month
Included in plan:
  • Includes Standard Features Plus:
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K Calls/Day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

$3,000.00
1 user(s) / month
Included in plan:
  • Includes Pro Features Plus:
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K Calls/Day
  • Dedicated IP Address

Freemium

Free

FAQs:

    Does this service offer an API?
  • Mailigen offers an open API.

  • Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service integrate with any other apps?
  • Integrations: Twitter, Wordpress, BigCommerce, SugarCRM, Shopify, LiveChat, FreeAgent, Zoho CRM, JIRA Software, Dropbox, Joomla, Capsule, Harvest, Pipedrive, Bitrix24, Google Drive, Batchbook, Magento, Stripe, ProjectManager.com, Facebook, Padiact, Zapier, BuzzSumo, WooCommerce.

  • What is this service generally used for?
  • This service is used for marketing automation and email newsletters campaing creation.

  • What are some applications this service is commonly used in tandem with?
  • This service is commonly used in tandem with social media and CRM applications.

  • What platforms does this service support?
  • This is a web-based platform.

  • Who are the main user groups of this service?
  • Main users of this service are small and medium-sized companies.

FAQs:

    Does this service integrate with any other apps?
  • Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What are some applications this service is commonly used in tandem with?
  • Pardot is most commonly used in tandem with CRM, email, and social media applications.

  • What is this service generally used for?
  • It is used for marketing analytics and lead management.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service offer an API?
  • Yes, there is API offered.

  • What platforms does this service support?
  • This is a web-based suite.

  • Who are the main user groups of this service?
  • Main users of Pardot are marketers in SMEs and large enterprises.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Atlanta
Employees:
1001-5000
Likes:
Followers:

Publisher:

Founded:
2011
Based in:
Goregaon
Employees:
11-50
Likes:
11.3k
Followers:
2.48k

Other:

Who uses Mailigen
  • SMEs
Desktop Platforms:
  • Web App
Languages:
English, Chinese, Russian
Regional Restrictions:
No restrictions.

Other:

Who uses Pardot
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses WebEngage
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Languages:
Arabic, Tibetan, Bulgarian, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Hebrew, Hindi, Hungarian, Armenian, Indonesian, Icelandic, Chinese, Vietnamese, Turkish, Thai, Tatar, Italian, Japanese, Georgian
Regional Restrictions:
No restrictions.
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