Compare Lithium vs Brandwatch vs Hootsuite

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Crozscore:

88%
what is this?
86%
53%
no significant changes

Crozscore:

86%
what is this?
82%
52%
interest rising

Crozscore:

84%
what is this?
72%
73%
no significant changes
Lithium screenshot view 2 more Brandwatch screenshot view 3 more Hootsuite screenshot view 4 more

Software Description:

Lithium Social Media Management is an integrated social media management platform which can be divided into two broad features; social publishing and social results.

Lithium stands out compared to our competitors in social media publishing for three main reasons:

  • Firstly, Lithium allows you to publish content that will resonate with your audience. Our auto-scheduler which is powered by Klout data will result in improved engagement with your platform.
  • Secondly, Lithium allows you to plan integrated campaigns with aligned ads, events, campaigns, social posts, emails, and more.
  • Thirdly, our platform provides a visual timeline with key milestones in order to stay on top of planned content.

In addition to social publishing, Lithium significantly improves your social response data:

  • Allows you to manage social responses at scale, without sacrificing the quality of your posts.
  • Provides powerful real-time insights into customer engagement, in addition to integrating with Twitter to analyze Net Promoter Score (NPS) and Customer Satisfaction (CSAT) data.
  • Improves your social media workflow by directing every incoming social media post to the most appropriate work queue or agent.
  • Uses languages, sources, and contact tags in order to consistently direct messages to the appropriate queue.
  • Through emails and mobile alerts, lithium enables you to stay up-to-date in the event that there are any spikes in activity on your profiles.
  • Lithium has the ability to automatically detect up to 25 languages.
  • Able to detect when a customer replies and can automatically route customer replies back to the original agent.

Software Description:

Brandwatch is one of the world's most trusted social media monitoring and analytics applications that provide insights into customers' and business conversations on social media platforms.

This platform delivers essential social intelligence that brands need for getting meaningful insights for marketing campaign decisions. The main features of Brandwatch are 50+ filters, powerful segmentation, personalized sentiment, real-time charting, a fast and intuitive interface, filters and search tools, shareable dashboards, search operators, proprietary technology, and more.

Brandwatch social media monitoring analyzes data from more than 80 million sources, including blogs and customer reviews. This way, the amount of data is more than sufficient for reliable reporting that can be used by businesses of all sizes, or marketing agencies. Another feature that stands out is the key influencers identification, which displays who may be interested in purchasing their products.

Software Description:

HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels.

Using HootSuite’s unique social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, LinkedIn, WordPress and other social networks via web, desktop or mobile platforms plus track campaign results and industry trends to rapidly adjust tactics.

Features:

  • Marketing Automation
  • Keyword Tracking
  • Notifications
  • Multi-Account
  • Data Visualization
  • Brand Management
  • Conversion Tracking
  • Audience Targeting

Features:

  • Multi-Account
  • Social-Media Integration
  • Social Media Monitoring
  • API
  • External Integrations
  • Brand Management
  • Data Export
  • Notifications
  • Dashboard
  • Data Visualization

Features:

  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Email Integration
  • Project Management
  • Task Scheduling/Tracking

Summary:

  • Integrated social media management platform

  • Manage social responses at scale

  • Powerful insights in real-time

  • Collaborative planning and valuable data

Summary:

  • Search Operators

  • Proprietary Technology

  • Historical Data

  • Sentiment Analysis

  • Influence Statistics

  • Charting

  • Customizable Dashboards

  • Bulk Actions

  • Email Alerts

  • Fully Exportable Data

Summary:

    No key features associated with this application.

Brandwatch/Pro

$677.00
1 user(s) / month
Included in plan:
  • Social analysis for small and medium brands or topics

Enterprise/M

$2,707.00
1 user(s) / month
Included in plan:
  • Advanced analysis for big brands and large agencies

Enterprise/Q

$2,707.00
1 user(s) / month
Included in plan:
  • Advanced analysis with high-volume queries for growing agencies

Enterprise


Custom solution user(s) / month
Included in plan:
  • Custom number of social profiles

Business

$400.00
5 user(s) / month
Included in plan:
  • 50 social profiles

Team

$80.00
3 user(s) / month
Included in plan:
  • 20 social profiles

Professional

$16.00
1 user(s) / month
Included in plan:
  • 10 social profiles

FAQs:

    No FAQs associated with this application.

FAQs:

    What is this service generally used for?
  • This service is generally used for social media analytics.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with social media platforms.

  • What platforms does this service support?
  • This is a cloud-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service integrate with any other apps?
  • Integrations: Spredfast, Clarabridge, Hootsuite, and Percolate.

  • Who are the main user groups of this service?
  • The main users of Brandwatch are SMBs, large enterprises, and agencies.

  • Does this service offer an API?
  • Yes, it offers RESTful API.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Email Support, Phone Support, Webinars, Knowledge Center, and Online Support.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
-
Based in:
San Francisco
Employees:
201-500
Likes:
Followers:
21k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
2008
Based in:
Vancouver
Employees:
501-1000
Likes:
Followers:
7.93m

Other:

Who uses Lithium
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Brandwatch
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
French, Spanish, German, English
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.
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