Compare Liquid vs AppsFlyer vs Kochava

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Software Description:

Create actionable segments based on strong analytics and deliver personalized experiences beyond expectations. In real-time and with no code changes.

Software Description:

AppsFlyer is a mobile apps analytics & marketing software that enables developers, businesses, and marketing agencies to track and optimize their acquisition funnel. The platform integrates with numerous apps, so advertisers can perform comprehensive promotional campaigns.

This solution is developed for data-driven marketing professionals to make responsible decisions in order to maximize their ROI and grow their mobile business. It provides deep analytics, performance metrics, and flexible reporting.

AppsFlyer associates each install to a proper campaign or media source. One of the most prominent features is retargeting attribution; pointing out which campaign is best in re-engaging with users. The platform quantifies the value of this re-engagement with in-app events to gauge and enhance retargeting ROI. Moreover, with effective external integrations, it is possible to attribute broadcast TV campaigns.

Software Description:

Kochava provides a unique, holistic and impartial analytics platform that enables users to view the analytics of media spent on mobile devices. Users can plan, target, measure and optimize global coverage, which leads to audience segmentation and more precise marketing campaigns.

Kochava provides a 360-degree view, tracking not only ads, clicks, and installs, but also audience engagement, which is most critical for targeting potential customers. The platform provides real-time analytics for Android, Blackberry, and iOS, and can be integrated into mobile applications via SDK.

Main features of this analytics app are extensive network & publisher integration, dedicated account management, simple & easy integration, optimization beacon, multi-touch reporting, and data vizualization.

Features:

Features:

  • A/B Testing
  • Notifications
  • Keyword Tracking
  • Referral Tracking
  • Link Tracking
  • Data Export
  • Data Visualization
  • Conversion Tracking
  • API
  • Analytics
  • Dashboard
  • External Integrations

Features:

  • Notifications
  • Multi-App
  • A/B Testing
  • Data Export
  • Data Import
  • API
  • Analytics
  • Dashboard
  • Data Visualization
  • External Integrations
  • Conversion Tracking

Summary:

  • Mobile App Analytics

  • Mobile App Personalization

  • Retention and engagement optimization

  • Users Segmentation

  • Target E-mail Lists

  • Target Push Notifications

Summary:

  • User Acquisition Attribution

  • Retargeting Attribution

  • TV Attribution

  • Configurable Attribution Windows

  • Marketing Analytics

  • Dedicated Mobile App

  • Integrated Ad Networks

  • Retargeting Integrations

  • Product Analytics Integrations

  • Transparency at Scale

Summary:

  • Largest Network & Publisher Integration

  • Dedicated Account Management

  • Kochava Optimization Beacon®

  • Fast & Reliable

  • One Centralized Dashboard

  • One SDK

  • Simple & Easy Integration

  • Server-to-Server API

  • Media Cost & ROI

  • Kochava Ingelligence

Basic Pay-Per-Use Package

$0.05
1 user(s) / month
Included in plan:
  • 1-100,000 Non Organic Install ranges/ month
  • Installs Tracking
  • Multi-Touch Attribution
  • In-App Events Tracking
  • LTV Reports
  • ROI and Cost Analytics (inc. Facebook & Google)
  • Retention Report
  • Cohort Report
  • Aggregated Performance Reports
  • Scheduled Reports
  • Deep Linking
  • Deferred Deeplinking
  • OneLink™
  • Basic Fraud Prevention

Free App Analytics

Free
Included in plan:
  • Free Impressions
  • Free Clicks
  • Free Conversions
  • Unlimited Free Events
  • Free Additional Events
  • Configurable Attribution
  • Data Retention: 90 days

Attribution Analytics

$100.00
1 user(s) / month
Included in plan:
  • Conversions $0.03
  • Enterprise Pricing Available
  • Free Events Starting at 100,000
  • Additional Events Starting at $0.001

Unified Audience Platform

$100.00
1 user(s) / month
Included in plan:
  • Clicks Starting at $0.001
  • Kochava Intelligence Suite*
  • Alerting
  • Fraud Console
  • Unlimited Data Retention
  • Real-Time Traffic Verification

FAQs:

    No FAQs associated with this application.

FAQs:

    Who are the main user groups of this service?
  • Main users of AppsFlyer are data-driven marketers in SMEs and big brands.

  • Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Help Center, Email Support.

  • Does this service offer an API?
  • Yes, it offers an API.

  • Does this service integrate with any other apps?
  • Integrations: Cooladata, Fiksu, Outbrain, Nanigans, Growmobile, Kiip, Tapjoy, GameAnalytics, Inmobi, Jampp, Facebook, DAU-UP, Leanplum, Vserv, Opera, Startapp, Localytics, AppLovin, Pandora, Cheetahmobile, URX, HeyZap, Mobvista, Aarki, Avazu, Taptica, NativeX, Appnexus, AirPush, Mobilecore, PlayHaven, and more.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is used for mobile marketing analytics.

FAQs:

    What platforms does this service support?
  • Platforms supported: Android, BlackBerry, HTML5, iOS, Windows Phone.

  • What is this service generally used for?
  • This service is generally used as mobile analytics platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of Kochava are mobile marketers in SMEs and large enterprises.

  • What are some applications this service is commonly used in tandem with?
  • Kochava is commonly used in tandem with Google and social media platforms.

  • Does this service offer an API?
  • Kochava supports S2S (server-to-server) API and SDK-based integrations.

  • Does this service offer guides, tutorials and or customer support?
  • Help Center, Email Support, Phone Support, and Knowledge Base.

  • Does this service integrate with any other apps?
  • Integrations: Google, Yahoo, Facebook, Pandora, Snapchat, Instagram, Twitter, Amazon, Pinterest.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
708
Followers:
1.28k

Publisher:

Founded:
-
Based in:
San Francisco
Employees:
201-500
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Sandpoint
Employees:
51-200
Likes:
1.03k
Followers:
2.13k

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses AppsFlyer
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Korean, English, Chinese, Russian, Spanish, Portuguese, Japanese, French
Regional Restrictions:
No restrictions.

Other:

Who uses Kochava
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Korean, English, Chinese, Spanish, German, Japanese
Regional Restrictions:
No restrictions.
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