Compare Lately vs Hootsuite vs Audiense

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Crozscore:

74%
what is this?
27%
no significant changes

Crozscore:

85%
what is this?
77%
73%
interest rising

Crozscore:

85%
what is this?
82%
47%
interest falling
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Software Description:

Lately is the only all-in-one Marketing Dashboard that pulls together content, project management, analytics and more in one place, at a small business price. Get hours of work done in less than 60 seconds, say goodbye to spreadsheets, forever and increase your productivity, confidence and sanity with the centralized superpower of a marketing agency – starting at $99 per month. Join the new breed of organized marketers who’ve made the switch to Lately.

Software Description:

HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels.

Using HootSuite’s unique social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, LinkedIn, WordPress and other social networks via web, desktop or mobile platforms plus track campaign results and industry trends to rapidly adjust tactics.

Software Description:

Audiense allows its users to evaluate their Twitter audience, and control social media marketing activities.

With this tool, companies can gather relevant social media information, relevant for successful social marketing campaigns. Additional features are mainly related to tracking the ROI and online advertising.

Audiense makes it is easy for users to segment marketing audience, as well as to engage influencers to promote their work. Perfect for those, who are focused only on one social marketing channel.

Features:

  • Password & Access Management
  • Contact Management
  • Multi-User
  • Social-Media Integration
  • Data Export
  • Data Import
  • Data Visualization
  • Brand Management
  • Social Media Monitoring
  • Dashboard
  • Scheduling
  • Calendar Management
  • Marketing Automation
  • Keyword Tracking
  • Multi-Account

Features:

  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Email Integration
  • Project Management
  • Task Scheduling/Tracking

Features:

  • Multi-Account
  • Dashboard
  • Marketing Automation
  • Keyword Tracking
  • Data Visualization
  • Audience Targeting
  • External Integrations
  • Social-Media Integration

Summary:

    No key features associated with this application.

Summary:

    No key features associated with this application.

Summary:

  • Uncover Twitter Follower key information

  • Tailor your content based on audience

  • Find new followers and target specific users

  • Identify Twitter influencers

  • Competitive analysis

  • Monitor Hashtags, Keywords and URLs

  • Automate DM Campaigns

  • Followback Unfollowback Tools

  • Tweet Analytics reports

  • Integrate Twitter to your email database

Enterprise


Custom solution user(s) / month
Included in plan:
  • Custom number of social profiles

Business

$400.00
5 user(s) / month
Included in plan:
  • 50 social profiles

Team

$80.00
3 user(s) / month
Included in plan:
  • 20 social profiles

Professional

$16.00
1 user(s) / month
Included in plan:
  • 10 social profiles

Marketing Intelligence Report

$3,575.00
1 user(s) / year
Included in plan:
  • Reports adapted to your needs

Audience Intelligence Report

$6,500.00
1 user(s) / year
Included in plan:
  • Key intelligence on any strategy

Audiense Insights Platform

$15,600.00
1 user(s) / year
Included in plan:
  • 12 Insights reports
  • Advanced Audience Manager
  • Additional reports purchased separately

FAQs:

    What is this service generally used for?
  • Marketing Resource Management and Scheduling

  • Who are the main user groups of this service?
  • Digital Marketers

FAQs:

    No FAQs associated with this application.

FAQs:

    What platforms does this service support?
  • This is web-based platform.

  • Does this service offer guides, tutorials and or customer support?
  • Reports, eBooks, Online Support.

  • What is this service generally used for?
  • Audiense is used as Twitter marketing and customer intelligence tool.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service integrate with any other apps?
  • It integrates with: Nimble, Hootsuite, Buffer.

  • Who are the main user groups of this service?
  • Main users of this service are medium and large enterprises.

Publisher:

Founded:
-
Based in:
Stone Ridge
Employees:
11-50
Likes:
Followers:

Publisher:

Founded:
2008
Based in:
Vancouver
Employees:
501-1000
Likes:
Followers:
7.96m

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
202k

Other:

Who uses Lately
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses Audiense
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Spanish, English
Regional Restrictions:
No restrictions.
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