Compare Kritter vs Improvely vs Rocket Fuel

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Software Description:

Kritter Software Technology provides a fully integrated stack comprising any combination of DSP, SSP and DMP. The stack is deployed on-location (on clients’ servers) to help the client build intellectual property with a short go-to-market time, versus white-label solutions from other companies that host the software on their own servers (SaaS).

More on our products...

Demand-side Platform: This is a system that allows advertising players looking for digital advertising inventory to manage multiple accounts for ad exchanges and direct publishers through a single interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by utilizing a DSP, one can manage bids for ads, and pricing for any data that they are layering on to the platform to target their audiences.

Supply-side Platform: This technology platform enables web publishers to manage their advertising space inventory, fill it with ads, and optimize revenue. Again, real-time bidding for displaying online ads takes place within the ad exchanges, and by utilizing an SSP to offer impressions to as many potential buyers as possible, publishers can maximize revenue through automated sales of their online media space.

Data Management Platform: This is a data warehousing system that allows storage, management and sale of all kinds of first-party data, as well as purchase and storage of third-party data from multiple sources, all through a single interface. The DMP can be used to create campaign and audience segments and use these with the DSP for targeting and optimizing future media buys. The DMP can also house data about users, tie user data together from multiple sources and create audience segments to sell to advertisers. By utilizing a DMP, one can better understand user information and patterns and monetize accordingly.

Ad Network/Ad Server: This is a system that allows an advertising player to aggregate ad space supply from publishers and match it with advertiser demand. One can manage multiple direct advertisers and direct publishers accounts through the single interface and using a central ad server, deliver advertisements to consumers and enable targeting, tracking and reporting of impressions.

Software Description:

Improvely combines click and conversion tracking, click fraud detection, landing page split testing, and affiliate marketing tools into one easy-to-use platform.
Learn where every new customer came from — what site, web search or ad click first brought them to your shop.

Keep track of the cost, revenue and profit of your Google AdWords, Bing Ads, Facebook and other advertising — all in one report.

Get notified instantly of PPC click fraud — stop paying for fake clicks!

Software Description:

Rocket Fuel has officially merged with Sizmek to create the world’s largest independent buy-side platform built for agencies and brands. This is ad management and media buying platform takes advantage of the technology to support digital advertising campaigns. It provides clients with everything they need to conduct effective campaigns.

The platform brings a broad approach to the advertising process so advertisers can reach their audience via multiple channels and media. They to build, conduct, and analyze the whole business strategy with its comprehensive ad management platform.

Main benefits that Sizmek's clients get from this solution is the panoramic view of their campaigns, control of the costs, and AI-enabled data streams for bigger insights and better results. They get a much deeper knowledge of customers' needs and a detailed picture of each consumer’s unique interests.

Features:

  • Big Data
  • Analytics
  • Data Mining
  • Dashboard
  • Third-Party Plugins/Add-Ons
  • Data Export
  • Data Import
  • External Integrations
  • Audience Targeting
  • Data Visualization
  • API

Features:

Features:

  • Social-Media Integration
  • Marketing Automation
  • Data Import
  • Data Export
  • A/B Testing
  • Data Visualization
  • Forecasting
  • External Integrations
  • API
  • Notifications
  • Dashboard
  • Conversion Tracking
  • Audience Targeting

Summary:

    No key features associated with this application.

Summary:

  • Track your ads: Improvely allows you to analyze the origins of every sale or signup on your website, whether it's organic traffic or a paid marketing campaign.

  • Measure your advertising results: Improvely gives you the key performance metrics in a single report to track the cost, revenue and profit from your advertising campaign. It’s there to give you clarity on your conversions.

  • Monitor for click fraud: The Improvely monitoring systems inspect every click for signs of suspicious activity on your ads. Not only will you be alerted to possible PPC click fraud instantly, Improvely will provide you with the necessary tools to get your money back and prevent further losses.

  • Monthly plans to suit your shop size: With two weeks free, Improvely gives you time to work out which monthly plan best meets your needs. Plans start at $29/month and can be cancelled at any time.

Summary:

  • Collaboration

  • Video automation

  • Intuitive wizards

  • Visual workflows

  • HTML5 ad builder

  • Insights

  • Dynamic creative

  • Data capturing

License


Perpetual license with source-code access
Included in plan:
  • Source Code
  • Maintenance
  • Trade Partner Integrations

Subscription


per month
Included in plan:
  • Maintenance
  • Trade Partner Integrations

FAQs:

    No FAQs associated with this application.

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of this service are brand marketers, agencies, publishers, and trading desks.

  • What platforms does this service support?
  • This is a web-based platform.

  • Does this service integrate with any other apps?
  • Integrations: Tray.io, Snapchat, Invoca, LiveRamp, Beckon.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Online Support, Phone Support.

  • What is this service generally used for?
  • This service is generally used as an ad management platform.

  • Does this service offer an API?
  • Yes, it offers API.

Publisher:

Founded:
-
Based in:
Bengaluru
Employees:
11-50
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Lansdale
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
King of Prussia
Employees:
201-500
Likes:
Followers:

Other:

Who uses Kritter
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses Rocket Fuel
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
German, French, Dutch, Chinese, Swedish, Spanish, English, Portuguese, Japanese
Regional Restrictions:
No restrictions.
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