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About Kritter

Kritter Software Technology provides a ready-to-go ad trading stack that can be used as an ad server, demand-sided platform (DSP), supply-side platform (SSP) and an ad-exchange, and also can also provide a DMP infrastructure to house your first-party and third-party data. The stack is deployed on-location (on our partners' servers) to help our partners in-house their programmatic advertising with a short go-to-market time, versus white-label solutions from other companies that host the software on their own servers (SaaS).

More on our products...

Ad Trading Stack:

  • Onboard various kinds of demand and supply players in the digital advertising industry. Demand players can include direct advertisers, API advertisers and DSPs, and compatible supply partners consist of direct publishers, API publishers, SSPs and ad exchanges.

  • Aggregate ad space supply from publishers and match it with the right demand.

  • Manage trade with multiple demand and supply partners through a single interface.

  • Manage bids for ads using our machine learning algorithm, even at the domain level

  • Manage advertising space inventory, offer impressions to as many potential buyers as possible, and maximize revenue through automated sales of online media space.

  • Deliver the right advertisements to most conversion-likely consumers all from a central ad server using real-time bidding.

  • Enable targeting, tracking and reporting of impressions.

Data Management Platform:

  • Store, manage and sell all kinds of first-party data, as well as purchase and store third-party data from multiple sources, all through a single interface.

  • House data about user activity and tie user data together from multiple sources

  • Create campaign and audience segments and use these with the ATS for targeting and optimizing future media buys.

  • Understand user information and patterns to monetize accordingly.

Check our website out for more information on our team, our product features, and pricing!

About Improvely

Improvely combines click and conversion tracking, click fraud detection, landing page split testing, and affiliate marketing tools into one easy-to-use platform.
Learn where every new customer came from — what site, web search or ad click first brought them to your shop.

Keep track of the cost, revenue and profit of your Google AdWords, Bing Ads, Facebook and other advertising — all in one report.

Get notified instantly of PPC click fraud — stop paying for fake clicks!

Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • BitCoin
  • PayPal
  • Stripe

Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • BitCoin
  • PayPal
  • Stripe

Summary

  • Onboard any demand and supply.

  • Expand your brand reach to users across websites, apps and even connected or smart television.

  • Find the right audience using our advanced targeting capabilities.

  • Keep your audiences engaged using attractive ad formats .

  • Enhance your targeting capabilities by harnessing your own data.

  • Add on third-party data.

  • Get the transparency you need using our creative and granular reporting tools.

Summary

  • Track your ads: Improvely allows you to analyze the origins of every sale or signup on your website, whether it's organic traffic or a paid marketing campaign.

  • Measure your advertising results: Improvely gives you the key performance metrics in a single report to track the cost, revenue and profit from your advertising campaign. It’s there to give you clarity on your conversions.

  • Monitor for click fraud: The Improvely monitoring systems inspect every click for signs of suspicious activity on your ads. Not only will you be alerted to possible PPC click fraud instantly, Improvely will provide you with the necessary tools to get your money back and prevent further losses.

  • Monthly plans to suit your shop size: With two weeks free, Improvely gives you time to work out which monthly plan best meets your needs. Plans start at $29/month and can be cancelled at any time.

Pricing

License


Perpetual license with source-code access
Included in plan:
  • All the features in subscription, plus...
  • Source code!

Subscription


per month
Included in plan:
  • On-premise deployment
  • UI personalization with logo
  • Trade partner integration support
  • Regular updates
  • ...and so much more! Check out our website for more details.

FAQs

    Does this service offer an API?
  • Yes. APIs are available.

  • Does this service integrate with any other apps?
  • Yes. Integrations with all demand partner types (direct advertisers, advertisers via API and demand-side-platforms) and all supply partner types (direct publishers, publishers via API, supply-side platforms, and ad exchanges) are available.

  • Does this service offer guides, tutorials and or customer support?
  • Yes. Demos can be provided on request. User guides and customer support will be at your fingertips.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes. User access controls are available.

FAQs

    No FAQs associated with this application.

Vendor Information

Founded:
-
Based in:
Bengaluru
Employees:
11-50
Likes:
Followers:

Vendor Information

Founded:
-
Based in:
Lansdale
Employees:
-
Likes:
Followers:
1.94k

Other

Who uses Kritter
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Languages:
English
Regional Restrictions:
No restrictions.

Other

Regional Restrictions:
No restrictions.
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