Compare Kritter vs AppNexus vs Rubicon Project

More Information More Information More Information

Crozscore:

54%
what is this?
17%
interest falling

Crozscore:

86%
what is this?
54%
interest falling

Crozscore:

83%
what is this?
54%
interest falling
Kritter  screenshot view 2 more AppNexus screenshot view 5 more Rubicon Project screenshot view 1 more

Software Description:

Kritter Software Technology provides a fully integrated stack comprising any combination of DSP, SSP and DMP. The stack is deployed on-location (on clients’ servers) to help the client build intellectual property with a short go-to-market time, versus white-label solutions from other companies that host the software on their own servers (SaaS).

More on our products...

Demand-side Platform: This is a system that allows advertising players looking for digital advertising inventory to manage multiple accounts for ad exchanges and direct publishers through a single interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by utilizing a DSP, one can manage bids for ads, and pricing for any data that they are layering on to the platform to target their audiences.

Supply-side Platform: This technology platform enables web publishers to manage their advertising space inventory, fill it with ads, and optimize revenue. Again, real-time bidding for displaying online ads takes place within the ad exchanges, and by utilizing an SSP to offer impressions to as many potential buyers as possible, publishers can maximize revenue through automated sales of their online media space.

Data Management Platform: This is a data warehousing system that allows storage, management and sale of all kinds of first-party data, as well as purchase and storage of third-party data from multiple sources, all through a single interface. The DMP can be used to create campaign and audience segments and use these with the DSP for targeting and optimizing future media buys. The DMP can also house data about users, tie user data together from multiple sources and create audience segments to sell to advertisers. By utilizing a DMP, one can better understand user information and patterns and monetize accordingly.

Ad Network/Ad Server: This is a system that allows an advertising player to aggregate ad space supply from publishers and match it with advertiser demand. One can manage multiple direct advertisers and direct publishers accounts through the single interface and using a central ad server, deliver advertisements to consumers and enable targeting, tracking and reporting of impressions.

Software Description:

The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.

Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

Software Description:

The Rubicon Project solution offers brands the possibility to reach target audiences and attain customer engagement through its effective, no buyer-fee marketplace. It delivers technology tools for automating the process of advertisement buying and selling.

The platform is cloud-based, powered by Prebid Server, which is a growing and flexible technology trusted by largest advertisers and publishers. One of Rubicon Project's offers is the Header Bidding, a programmatic solution for sellers and mobile app developers. It makes selected inventory accessible for multiple ad exchange buyers simultaneously.

Buyers can utilize Rubicon's technology to connect with audiences in areas they are most engaged and prone to act, using the network of almost one billion unique devices around the world. The bottom line is that Rubicon Project, with its multi-channel programs, performs as one of the most innovative and effective direct buying platforms on the market.

Features:

  • Big Data
  • Analytics
  • Data Mining
  • Dashboard
  • Third-Party Plugins/Add-Ons
  • Data Export
  • Data Import
  • External Integrations
  • Audience Targeting
  • Data Visualization
  • API

Features:

  • BitCoin
  • Marketing Automation
  • Budgeting
  • Notifications
  • Password & Access Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API

Features:

  • Forecasting
  • Scheduling
  • Data Import
  • Notifications
  • Dashboard
  • External Integrations
  • Data Export
  • Audience Targeting
  • API
  • Brand Management

Summary:

    No key features associated with this application.

Summary:

  • Programmable Bidding

  • Bid Stream

  • Real-Time Signals & Analytics

  • Impression Logs

  • Segment Activation Services

  • Viewable Performance Tools

  • Data Marketplace

  • PreBid Enterprise Solution

  • Viewable Deals

  • Video

Summary:

  • Estimated Market Rate (EMR)

  • One Unified Platform

  • End-to-End Workflow

  • Inventory Access

  • Guaranteed Direct Order Deals

  • Invite-Only Access to PMP

  • Globas Access to Diverse Demand

  • Advanced Automation

  • Brand Protection and Safety

  • Header Bidding

License


Perpetual license with source-code access
Included in plan:
  • Source Code
  • Maintenance
  • Trade Partner Integrations

Subscription


per month
Included in plan:
  • Maintenance
  • Trade Partner Integrations

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as a programmable DSP in the media buying industry.

  • What platforms does this service support?
  • AppNexus is a web-based software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Users of AppNexus are media buyers and publishers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

FAQs:

    What is this service generally used for?
  • This service is generally used for automating the buying and selling of advertising.

  • What platforms does this service support?
  • The platform is cloud-based, powered by Prebid Server.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Email Support, Knowledge Base.

  • Does this service offer an API?
  • It offers APIs and Mobile SDKs.

  • Who are the main user groups of this service?
  • Users of Rubicon project are big brands and world’s leading publishers.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service integrate with any other apps?
  • Yes.

Publisher:

Founded:
-
Based in:
Bengaluru
Employees:
11-50
Likes:
Followers:

Publisher:

Founded:
-
Based in:
New York
Employees:
1001-5000
Likes:
Followers:

Publisher:

Founded:
-
Based in:
New York
Employees:
51-200
Likes:
Followers:
41.6k

Other:

Who uses Kritter
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses AppNexus
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Rubicon Project
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, French, Spanish, Portuguese, Italian, German, Japanese
Regional Restrictions:
No restrictions.
Back to top