Compare Kritter vs DataXu vs AppNexus

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52%
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Crozscore:

83%
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Crozscore:

90%
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Software Description:

Kritter Software Technology provides a fully integrated stack comprising any combination of DSP, SSP and DMP. The stack is deployed on-location (on clients’ servers) to help the client build intellectual property with a short go-to-market time, versus white-label solutions from other companies that host the software on their own servers (SaaS).

More on our products...

Demand-side Platform: This is a system that allows advertising players looking for digital advertising inventory to manage multiple accounts for ad exchanges and direct publishers through a single interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by utilizing a DSP, one can manage bids for ads, and pricing for any data that they are layering on to the platform to target their audiences.

Supply-side Platform: This technology platform enables web publishers to manage their advertising space inventory, fill it with ads, and optimize revenue. Again, real-time bidding for displaying online ads takes place within the ad exchanges, and by utilizing an SSP to offer impressions to as many potential buyers as possible, publishers can maximize revenue through automated sales of their online media space.

Data Management Platform: This is a data warehousing system that allows storage, management and sale of all kinds of first-party data, as well as purchase and storage of third-party data from multiple sources, all through a single interface. The DMP can be used to create campaign and audience segments and use these with the DSP for targeting and optimizing future media buys. The DMP can also house data about users, tie user data together from multiple sources and create audience segments to sell to advertisers. By utilizing a DMP, one can better understand user information and patterns and monetize accordingly.

Ad Network/Ad Server: This is a system that allows an advertising player to aggregate ad space supply from publishers and match it with advertiser demand. One can manage multiple direct advertisers and direct publishers accounts through the single interface and using a central ad server, deliver advertisements to consumers and enable targeting, tracking and reporting of impressions.

Software Description:

Dataxu is a demand-side platform (DTS) that increases the value that companies deliver to their customers, helps them target and engage the valuable audience, and delivers full effectiveness, efficiency, and satisfaction.

The platform is designed for publishers and marketing professionals that can utilize the data science to make their marketing efforts and profitable customer relationships more productive. The main purpose of Dataxu is to enable them to connect with real people via multiple
channels, attracting consumers’ attention at the right time.

The main advertising exchanges that Dataxu's clients can use are Connected TV, Addressable TV, Digital Video, Digital Out of Home, Native, Audio, Social, Display, and Mobile.

Software Description:

The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.

Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

Features:

  • Big Data
  • Analytics
  • Data Mining
  • Dashboard
  • Third-Party Plugins/Add-Ons
  • Data Export
  • Data Import
  • External Integrations
  • Audience Targeting
  • Data Visualization
  • API

Features:

  • Dashboard
  • Notifications
  • Data Import
  • Data Export
  • Data Visualization
  • Marketing Automation
  • External Integrations
  • Audience Targeting
  • Brand Management
  • API

Features:

  • BitCoin
  • Marketing Automation
  • Budgeting
  • Notifications
  • Password & Access Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API

Summary:

    No key features associated with this application.

Summary:

  • Audience-Based Buying

  • Always-On Optimization

  • Real-Time Reporting

  • Global Reach & Enterprise Scale

  • Granular Ad Targeting

  • Self-Serve Advanced TV

  • Fully-Integrated TouchPoint™ Ad Server

  • Enterprise Developer APIs

Summary:

  • Programmable Bidding

  • Bid Stream

  • Real-Time Signals & Analytics

  • Impression Logs

  • Segment Activation Services

  • Viewable Performance Tools

  • Data Marketplace

  • PreBid Enterprise Solution

  • Viewable Deals

  • Video

License


Perpetual license with source-code access
Included in plan:
  • Source Code
  • Maintenance
  • Trade Partner Integrations

Subscription


per month
Included in plan:
  • Maintenance
  • Trade Partner Integrations

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Training, Webinars, Videos, and Email Support.

  • What is this service generally used for?
  • This service is generally used as demand-side advertising platform.

  • Does this service integrate with any other apps?
  • It integrates with Grapeshot, IBM's Digital Data Exchange Network, Adobe Omniture's Partner Ecosystem, and more.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with data providers, ad verification, and ad serving applications.

  • Who are the main user groups of this service?
  • The main users of Dataxu are publishers, agencies, and brands.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • Yes, it offers an API.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as a programmable DSP in the media buying industry.

  • What platforms does this service support?
  • AppNexus is a web-based software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Users of AppNexus are media buyers and publishers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

Publisher:

Founded:
-
Based in:
Bengaluru
Employees:
11-50
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
New York
Employees:
1001-5000
Likes:
Followers:

Other:

Who uses Kritter
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses DataXu
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses AppNexus
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.
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