Compare Kritter vs AdEspresso vs AppNexus

More Information More Information More Information

Crozscore

44%
what is this?
interest falling

Crozscore

81%
what is this?
no significant changes

Crozscore

91%
what is this?
interest rising
Kritter  screenshot view 2 more AdEspresso screenshot view 4 more AppNexus screenshot view 5 more

Software Description

Kritter Software Technology provides a ready-to-go ad trading stack that can be used as an ad server, demand-sided platform (DSP), supply-side platform (SSP) and an ad-exchange, and also can also provide a DMP infrastructure to house your first-party and third-party data. The stack is deployed on-location (on our partners' servers) to help our partners build intellectual property with a short go-to-market time, versus white-label solutions from other companies that host the software on their own servers (SaaS).

More on our products...

Ad Trading Stack: This is a system that allows the onboarding of various kinds of demand and supply players in the digital advertising industry. Demand players include direct advertisers, API advertisers and DSPs, and compatible supply partners consist of direct publishers, API publishers, SSPs and ad exchanges.

The ATS enables our aggregating partners to aggregate ad space supply from publishers and match it with the right advertiser demand. One can manage multiple direct advertisers and direct publishers accounts through the single interface and using a central ad server, deliver advertisements to consumers using real-time bidding and enable targeting, tracking and reporting of impressions.

Any advertising players, like brands or agencies looking for digital advertising inventory, can use the ATS to manage multiple accounts for ad exchanges and direct publishers through a single interface, as well as manage bids for ads, and pricing for any data that they are layering on to the platform to target their audiences. Web and app publishers can manage their advertising space inventory, offer impressions to as many potential buyers as possible, and maximize revenue through automated sales of their online media space.

Data Management Platform: This is a data warehousing system that allows storage, management and sale of all kinds of first-party data, as well as purchase and storage of third-party data from multiple sources, all through a single interface. The DMP can be used to create campaign and audience segments and use these with the DSP for targeting and optimizing future media buys. The DMP can also house data about users, tie user data together from multiple sources and create audience segments to sell to advertisers. By utilizing a DMP, our partners can better understand user information and patterns and monetize accordingly.

Check our website out for more information on our team, our product features, and pricing!

Software Description

AdEspresso is a simple yet powerful Facebook ad manager, helping retailers sell more products, grow their fan base and increase engagement within their community.
Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result.
It also performs conversion tracking on external websites allowing users to optimize by leads & customer acquisitions, not just CTR, making the product work behind creating Facebooks Ads, a whole lot easier.

Software Description

The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.

Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

Features

  • Conversion Tracking
  • Marketing Automation
  • Password & Access Management
  • Customer Management
  • Big Data
  • Analytics
  • Data Mining
  • Dashboard
  • Third-Party Plugins/Add-Ons
  • Data Export
  • Data Import
  • External Integrations
  • Audience Targeting
  • Data Visualization
  • API

Features

Features

  • BitCoin
  • Marketing Automation
  • Budgeting
  • Notifications
  • Password & Access Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API

Summary

  • Onboard any demand and supply.

  • Expand your brand reach to users across websites, apps and even connected or smart television.

  • Find the right audience using our advanced targeting capabilities.

  • Keep your audiences engaged using attractive ad formats .

  • Enhance your targeting capabilities by harnessing your own data.

  • Add on third-party data.

  • Get the transparency you need using our creative and granular reporting tools.

Summary

  • Complete A/B Testing: Create thousands of different Facebook Ads in 3 clicks, test out multiple target audiences, and save preferences including audience demographic to be reused in another campaign.

  • Powerful Analytics: Detailed matrix, customize dashboards and identify Facebook Ad performance sooner to avoid wasted time and money on underperforming ads.

  • Optimize Campaign Returns: Access to their algorithm that provides suggestions to reduce PPC and improve returns on advertising.

Summary

  • Programmable Bidding

  • Bid Stream

  • Real-Time Signals & Analytics

  • Impression Logs

  • Segment Activation Services

  • Viewable Performance Tools

  • Data Marketplace

  • PreBid Enterprise Solution

  • Viewable Deals

  • Video

License


Perpetual license with source-code access
Included in plan:
  • All the features in subscription, plus...
  • Source code!

Subscription


per month
Included in plan:
  • On-premise deployment
  • UI personalization with logo
  • Trade partner integration support
  • Regular updates
  • ...and so much more! Check out our website for more details.

Pricing

  • Credit card required: N/A
  • Base: $49, up to $3,000 Facebook Ads Spending.
    Premium: $149, up to $10,000 Facebook Ads Spending.
    Elite: $299, up to $25,000 Facebook Ads Spending.
    They have a 14-day free trial for all three pricing plans.

FAQs

    No FAQs associated with this application.

FAQs

    Who are the main user groups of this service?
  • The tool was developed for SMEs and SMBs because of its focus on simplicity, design and automation.

  • What is this service generally used for?
  • AdEspresso is used as a Facebook ads manager.

  • Does this service offer guides, tutorials and or customer support?
  • They offer: Guides, Webinars, eBooks, FAQs, Mail Support.

FAQs

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as a programmable DSP in the media buying industry.

  • What platforms does this service support?
  • AppNexus is a web-based software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Users of AppNexus are media buyers and publishers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

Publisher

Founded:
-
Based in:
Bengaluru
Employees:
11-50
Likes:
Followers:

Publisher

Founded:
-
Based in:
Milan
Employees:
11-50
Likes:
Followers:

Publisher

Founded:
-
Based in:
New York
Employees:
1001-5000
Likes:
6.13k
Followers:
30.7k

Other

Who uses Kritter
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Languages:
English
Regional Restrictions:
No restrictions.

Other

Regional Restrictions:
No restrictions.

Other

Who uses AppNexus
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.
Back to top