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Software Description:

Kritter Software Technology provides a fully integrated stack comprising any combination of DSP, SSP and DMP. The stack is deployed on-location (on clients’ servers) to help the client build intellectual property with a short go-to-market time, versus white-label solutions from other companies that host the software on their own servers (SaaS).

More on our products...

Demand-side Platform: This is a system that allows advertising players looking for digital advertising inventory to manage multiple accounts for ad exchanges and direct publishers through a single interface. Real-time bidding for displaying online ads takes place within the ad exchanges, and by utilizing a DSP, one can manage bids for ads, and pricing for any data that they are layering on to the platform to target their audiences.

Supply-side Platform: This technology platform enables web publishers to manage their advertising space inventory, fill it with ads, and optimize revenue. Again, real-time bidding for displaying online ads takes place within the ad exchanges, and by utilizing an SSP to offer impressions to as many potential buyers as possible, publishers can maximize revenue through automated sales of their online media space.

Data Management Platform: This is a data warehousing system that allows storage, management and sale of all kinds of first-party data, as well as purchase and storage of third-party data from multiple sources, all through a single interface. The DMP can be used to create campaign and audience segments and use these with the DSP for targeting and optimizing future media buys. The DMP can also house data about users, tie user data together from multiple sources and create audience segments to sell to advertisers. By utilizing a DMP, one can better understand user information and patterns and monetize accordingly.

Ad Network/Ad Server: This is a system that allows an advertising player to aggregate ad space supply from publishers and match it with advertiser demand. One can manage multiple direct advertisers and direct publishers accounts through the single interface and using a central ad server, deliver advertisements to consumers and enable targeting, tracking and reporting of impressions.


  • Big Data
  • Analytics
  • Data Mining
  • Dashboard
  • Third-Party Plugins/Add-Ons
  • Data Export
  • Data Import
  • External Integrations
  • Audience Targeting
  • Data Visualization
  • API


    No key features associated with this application.


Perpetual license with source-code access
Included in plan:
  • Source Code
  • Maintenance
  • Trade Partner Integrations


per month
Included in plan:
  • Maintenance
  • Trade Partner Integrations


    No FAQs associated with this application.


Based in:


Who uses Kritter
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Regional Restrictions:
No restrictions.
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