Compare Kenshoo vs PushEngage vs Marketo

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Crozscore:

83%
what is this?
49%
no significant changes

Crozscore:

83%
what is this?
100%
35%
no significant changes

Crozscore:

85%
what is this?
77%
56%
no significant changes
 Kenshoo screenshot view 4 more PushEngage screenshot view 2 more Marketo screenshot view 5 more

Software Description:

Kenshoo is one of leading providers of agile cross-channel marketing solutions, mainly covering social media, search marketing, and eCommerce aspects. Main users of this service are agencies, medium-sized, and large corporations, including Fortune 50 and all 10 top global ad agency networks.

The Kenshoo platform helps its users automate marketing operations, identify premium customers by expressed intent and interaction, retain clients, and finally, get the biggest marketing ROI. Companies and agencies are able to monitor their progress, goals, and achievements through practice metrics and reporting tools, as well as to follow recommendations from custom reports.

The social media module is a powerful tool for social advertising and making connections on Facebook, Instagram, Snap, and Pinterest. Thanks to its integration with all major publishers, Kenshoo also performs as a comprehensive solution for bid management and account optimization and control. The platform offers the PPC capacity as well, so it arranges advertising across the world’s leading search engines, such as Google, Bing, Yahoo, and Pinterest.

Software Description:

PushEngage is web push notification tool to engage with visitor on real time. Using PushEngage you can auto segment your customer and sent targeted notifications on desktop and mobile without any APP. It allows you to send notification for abandon cart, sale event, share updates and many more campaigns.

Some of the top features are:

  • Multiple Browser support
  • Personalized Cart Abandoned Web Push Notifications
  • Automatic Segmentation
  • Multi Action Notifications
  • Large Image Notifications
  • Automatic Notifications With RSS Feed
  • Multi Language Support

and the list goes on.

Web Push Notifications can deliver 3x to 10x higher click rates as compared to email.

Software Description:

Marketo is intuitive, quick, and easy to setup marketing automation software for small and medium businesses, as well as for global brands.

It provides lead management, email marketing, consumer marketing, customer base marketing and mobile marketing solutions for companies in various industries. Marketo features drag and drop interface, that doesn't require special coding skills.

This tool helps its users to gain and engage customers, measure results, and maximize marketing investment. Marketo's customers base includes many renowned multinational companies.

Features:

  • Data Visualization
  • Notifications
  • Data Export
  • API
  • Data Import
  • Social-Media Integration
  • External Integrations
  • Scheduling
  • Marketing Automation
  • Audience Targeting
  • Keyword Tracking
  • Social Media Monitoring
  • Dashboard

Features:

  • External Integrations
  • Data Visualization
  • Data Export
  • Email Integration
  • Scheduling
  • A/B Testing
  • API
  • Dashboard
  • Multi-User
  • Audience Targeting
  • Notifications
  • Marketing Automation

Features:

  • Email Integration
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • Data Visualization
  • Social-Media Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • API
  • Audience Targeting
  • Data Export
  • Data Import
  • Conversion Tracking
  • Calendar Management

Summary:

  • Ad Creation Wizard

  • Comprehensive Targeting

  • Flexible Workspace

  • Powerful Facebook Algorithms

  • Cross-Channel Scale

  • Customizable Reporting Dashboards

  • Premium Keyword Tool

  • Intelligent Campaign Automation

  • Advanced Reporting and Forecasting

  • Flexible Bidding and Cross-Channel Insights

Summary:

  • Automatic segmentation of users for better targeting.

  • Create Drip Notification campaign for nurturing the leads.

  • Subscriber portability is supported so that you do not loose your subscribers.

  • Supports all the languages that can be captured in UTF-8 characters.

  • Create custom opt-in for desktop & mobile separately.

  • Supports multiple browsers.

  • Multi Site & Multi User Login with Access Control with single account.

Summary:

  • Marketing automation

  • B2B marketing & lead management

  • Consumer engagement marketing

  • Email & campaign management

  • Budgets & marketing calendar

  • Email marketing

  • Inbound marketing

  • Loyalty marketing

  • Lead generation

  • Event marketing

Forever Free

Free
Included in plan:
  • Up to 2,500 Active Subscribers
  • 120 Monthly Notifications
  • HTTPS Support
  • Scheduling Notifications
  • Chrome & Firefox Support
  • Desktop & Mobile Notifications
  • Hosted PushEngage Subdomain
  • Javascript & REST API
  • Up to 15,000 clicks

Pro

$25.00
1 user(s) / month
Included in plan:
  • Everything in Free Plan +
  • Up to 10,000 Active Subscribers
  • Unlimited Notifications
  • Up to 2 Multi-Sites
  • Up to 5 Custom Segments
  • Multi Action Notification
  • RSS Auto Push
  • URL Auto Segments
  • Geo & Device Segmentation

Business

$42.00
1 user(s) / month
Included in plan:
  • Everything in Pro Plan +
  • Upto 50,000 Active Subscribers
  • Up to 3 Multi-Sites
  • Up to 10 Custom Segments
  • Up to 2 Multi User Logins
  • Custom Branding
  • Custom Sub-Domain Integration
  • 15 Day Trial

Large Business

$84.00
1 user(s) / month
Included in plan:
  • Everything in Business Plan +
  • Upto 100,000 Active Subscribers
  • Up to 5 Multi-Sites
  • Up to 25 Custom Segments
  • Up to 5 Multi User Logins
  • Drip Autoresponder
  • 15 Day Trial

Spark

$895.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Email marketing
  • Customer engagement engine
  • Commuication limits
  • Lead management / nurture / score
  • Event marketing and webinars
  • Marketing calendar
  • SEO
  • Social boost
  • CRM integration
  • 5 sales insight users
  • 5 marketing calendar users

Standard

$1,795.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of spark, plus:
  • A/B testing
  • Advanced lead scoring
  • Advanced dynamic content
  • Progressive profiling for forms
  • Extended integrations & API
  • Marketing program analyzer
  • Revenue cycle modeler
  • Revenue analyzers
  • 10 sales insight users (total)
  • 5 marketing calendar users

Select

$3,195.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of standard, plus:
  • Advanced revenue analytics
  • Advanced email analytics
  • Time-series data warehouse
  • Advanced custom reports
  • Social sweepstakes and referrals
  • Role-based permissions
  • 20 sales insight users (total)
  • 5 marketing calendar users

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Training, Videos, Email Support.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with channel management, optimization, and analytics applications.

  • Does this service offer an API?
  • Yes, it offers REST API.

  • Who are the main user groups of this service?
  • Main users of Kenshoo are marketing agencies and advertisers in medium-sized and large corporations.

  • Does this service integrate with any other apps?
  • Integrations: Bitium, Snapchat, Spredfast, Atlas, LiveRamp, Spredfast, Buyagift, adMarketplace.

  • What is this service generally used for?
  • This service is generally used as a cross-channel advertising solution for search marketing, social media and online advertising.

  • What platforms does this service support?
  • This is a web-based service.

FAQs:

    Does this service integrate with any other apps?
  • Yes, We have integration with Wordpress, and Shopify. We offer Zapier integration, as well as easy integration with CMS and ECommerce providers like Magento, PrestaShop, WooCommerce, Wix, Squarespace, Blogspot.

  • Does this service offer an API?
  • We offer an extensive Javascript and REST API

  • What are some applications this service is commonly used in tandem with?
  • Google Analytics

  • What platforms does this service support?
    • Supports Multiple Browsers - Google chrome, Mozilla, Safari
    • Supports Multiple Platforms - Wordpress, Shopify, Weebly, Magento, Zapier, Wix
  • Who are the main user groups of this service?
  • E-commerce Site, Media Companies, Personal and Business Blogs, Start Up

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • What is this service generally used for?
  • Web Push Notifications are used to engage with customers on real time. It allows to segment users bases on their action and then target them with personalized notifications.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, we have the complete installation guide and video. Also our customer support team is there to solve every single query.

FAQs:

    Who are the main user groups of this service?
  • Users of Marketo are marketers in SMEs and large companies.

  • What are some applications this service is commonly used in tandem with?
  • Marketo is used in tandem with CRM, email, eCommerce and analytics software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used for marketing automation, lead generation, social media marketing, email marketing.

  • What platforms does this service support?
  • This is web-based platform, including mobile apps for Android and iOS.

  • Does this service offer an API?
  • Marketo offers API ready to use.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Customer Community, Knowledge Base, Online Support, Phone Support, Video Tutorials, Webinars

  • Does this service integrate with any other apps?
  • It integrates with many apps, including: Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, Wordpress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, etc.

Publisher:

Founded:
-
Based in:
Tel Aviv
Employees:
501-1000
Likes:
22.9k
Followers:
8.49k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
San Mateo
Employees:
1001-5000
Likes:
Followers:

Other:

Who uses Kenshoo
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
Spanish, English, Portuguese, French, Japanese, German, Chinese
Regional Restrictions:
No restrictions.

Other:

Who uses PushEngage
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Windows
Mobile Platforms:
  • Android
Languages:
English, Arabic, Spanish, Hindi, French, Danish, German, Hebrew, Bengali, Bulgarian, Catalan, Greek, Italian, Indonesian, Japanese, Norwegian, Portuguese, Afrikaans, Tibetan, Czech, Welsh, Estonian, Persian, Finnish, Hungarian, Korean, Malayalam, Latin, Dutch, Chinese, Turkish, Vietnamese, Urdu, Telugu, Tamil, Swedish, Slovenian
Regional Restrictions:
No restrictions.

Other:

Who uses Marketo
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English, French, Japanese, German
Regional Restrictions:
No restrictions.
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