Compare Kenshoo vs PushEngage vs Pardot

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Crozscore:

83%
what is this?
49%
interest rising

Crozscore:

89%
what is this?
97%
35%
no significant changes

Crozscore:

86%
what is this?
82%
52%
interest rising
 Kenshoo screenshot view 4 more PushEngage screenshot view 2 more Pardot screenshot view 5 more

Software Description:

Kenshoo is one of leading providers of agile cross-channel marketing solutions, mainly covering social media, search marketing, and eCommerce aspects. Main users of this service are agencies, medium-sized, and large corporations, including Fortune 50 and all 10 top global ad agency networks.

The Kenshoo platform helps its users automate marketing operations, identify premium customers by expressed intent and interaction, retain clients, and finally, get the biggest marketing ROI. Companies and agencies are able to monitor their progress, goals, and achievements through practice metrics and reporting tools, as well as to follow recommendations from custom reports.

The social media module is a powerful tool for social advertising and making connections on Facebook, Instagram, Snap, and Pinterest. Thanks to its integration with all major publishers, Kenshoo also performs as a comprehensive solution for bid management and account optimization and control. The platform offers the PPC capacity as well, so it arranges advertising across the world’s leading search engines, such as Google, Bing, Yahoo, and Pinterest.

Software Description:

PushEngage is web push notification tool to engage with visitor on real time. Using PushEngage you can auto segment your customer and sent targeted notifications on desktop and mobile without any APP. It allows you to send notification for abandon cart, sale event, share updates and many more campaigns.

Some of the top features are:

  • Multiple Browser support
  • Personalized Cart Abandoned Web Push Notifications
  • Automatic Segmentation
  • Multi Action Notifications
  • Large Image Notifications
  • Automatic Notifications With RSS Feed
  • Multi Language Support

and the list goes on.

Web Push Notifications can deliver 3x to 10x higher click rates as compared to email.

Software Description:

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.

Features:

  • Data Visualization
  • Notifications
  • Data Export
  • API
  • Data Import
  • Social-Media Integration
  • External Integrations
  • Scheduling
  • Marketing Automation
  • Audience Targeting
  • Keyword Tracking
  • Social Media Monitoring
  • Dashboard

Features:

  • External Integrations
  • Data Visualization
  • Data Export
  • Email Integration
  • Scheduling
  • A/B Testing
  • API
  • Dashboard
  • Multi-User
  • Audience Targeting
  • Notifications
  • Marketing Automation

Features:

  • Data Import
  • Keyword Tracking
  • Calendar Management
  • Email Integration
  • Data Visualization
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • A/B Testing
  • Social-Media Integration
  • API
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Data Export
  • Audience Targeting

Summary:

  • Ad Creation Wizard

  • Comprehensive Targeting

  • Flexible Workspace

  • Powerful Facebook Algorithms

  • Cross-Channel Scale

  • Customizable Reporting Dashboards

  • Premium Keyword Tool

  • Intelligent Campaign Automation

  • Advanced Reporting and Forecasting

  • Flexible Bidding and Cross-Channel Insights

Summary:

  • Automatic segmentation of users for better targeting.

  • Create Drip Notification campaign for nurturing the leads.

  • Subscriber portability is supported so that you do not loose your subscribers.

  • Supports all the languages that can be captured in UTF-8 characters.

  • Create custom opt-in for desktop & mobile separately.

  • Supports multiple browsers.

  • Multi Site & Multi User Login with Access Control with single account.

Summary:

  • Email marketing.

  • Lead nurturing.

  • Sales intelligence.

  • CRM integration.

  • Lead management.

  • Social media marketing.

  • ROI reporting.

Forever Free

Free
Included in plan:
  • Up to 2,500 Active Subscribers
  • 120 Monthly Notifications
  • HTTPS Support
  • Scheduling Notifications
  • Chrome & Firefox Support
  • Desktop & Mobile Notifications
  • Hosted PushEngage Subdomain
  • Javascript & REST API
  • Up to 15,000 clicks

Pro

$25.00
1 user(s) / month
Included in plan:
  • Everything in Free Plan +
  • Up to 10,000 Active Subscribers
  • Unlimited Notifications
  • Up to 2 Multi-Sites
  • Up to 5 Custom Segments
  • Multi Action Notification
  • RSS Auto Push
  • URL Auto Segments
  • Geo & Device Segmentation

Business

$42.00
1 user(s) / month
Included in plan:
  • Everything in Pro Plan +
  • Upto 50,000 Active Subscribers
  • Up to 3 Multi-Sites
  • Up to 10 Custom Segments
  • Up to 2 Multi User Logins
  • Custom Branding
  • Custom Sub-Domain Integration
  • 15 Day Trial

Large Business

$84.00
1 user(s) / month
Included in plan:
  • Everything in Business Plan +
  • Upto 100,000 Active Subscribers
  • Up to 5 Multi-Sites
  • Up to 25 Custom Segments
  • Up to 5 Multi User Logins
  • Drip Autoresponder
  • 15 Day Trial

Standard

$1,000.00
1 user(s) / month
Included in plan:
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

$2,000.00
1 user(s) / month
Included in plan:
  • Includes Standard Features Plus:
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K Calls/Day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

$3,000.00
1 user(s) / month
Included in plan:
  • Includes Pro Features Plus:
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K Calls/Day
  • Dedicated IP Address

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Training, Videos, Email Support.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with channel management, optimization, and analytics applications.

  • Does this service offer an API?
  • Yes, it offers REST API.

  • Who are the main user groups of this service?
  • Main users of Kenshoo are marketing agencies and advertisers in medium-sized and large corporations.

  • Does this service integrate with any other apps?
  • Integrations: Bitium, Snapchat, Spredfast, Atlas, LiveRamp, Spredfast, Buyagift, adMarketplace.

  • What is this service generally used for?
  • This service is generally used as a cross-channel advertising solution for search marketing, social media and online advertising.

  • What platforms does this service support?
  • This is a web-based service.

FAQs:

    Does this service integrate with any other apps?
  • Yes, We have integration with Wordpress, and Shopify. We offer Zapier integration, as well as easy integration with CMS and ECommerce providers like Magento, PrestaShop, WooCommerce, Wix, Squarespace, Blogspot.

  • Does this service offer an API?
  • We offer an extensive Javascript and REST API

  • What are some applications this service is commonly used in tandem with?
  • Google Analytics

  • What platforms does this service support?
    • Supports Multiple Browsers - Google chrome, Mozilla, Safari
    • Supports Multiple Platforms - Wordpress, Shopify, Weebly, Magento, Zapier, Wix
  • Who are the main user groups of this service?
  • E-commerce Site, Media Companies, Personal and Business Blogs, Start Up

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • What is this service generally used for?
  • Web Push Notifications are used to engage with customers on real time. It allows to segment users bases on their action and then target them with personalized notifications.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, we have the complete installation guide and video. Also our customer support team is there to solve every single query.

FAQs:

    Does this service integrate with any other apps?
  • Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What are some applications this service is commonly used in tandem with?
  • Pardot is most commonly used in tandem with CRM, email, and social media applications.

  • What is this service generally used for?
  • It is used for marketing analytics and lead management.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service offer an API?
  • Yes, there is API offered.

  • What platforms does this service support?
  • This is a web-based suite.

  • Who are the main user groups of this service?
  • Main users of Pardot are marketers in SMEs and large enterprises.

Publisher:

Founded:
-
Based in:
Tel Aviv
Employees:
501-1000
Likes:
Followers:
8.49k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Atlanta
Employees:
1001-5000
Likes:
Followers:
69.1k

Other:

Who uses Kenshoo
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
Spanish, Chinese, German, Portuguese, Japanese, French, English
Regional Restrictions:
No restrictions.

Other:

Who uses PushEngage
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Windows
Mobile Platforms:
  • Android
Languages:
English, Arabic, Spanish, Hindi, French, Danish, German, Hebrew, Bengali, Bulgarian, Catalan, Greek, Italian, Indonesian, Japanese, Norwegian, Portuguese, Afrikaans, Tibetan, Czech, Welsh, Estonian, Persian, Finnish, Hungarian, Korean, Malayalam, Latin, Dutch, Chinese, Turkish, Vietnamese, Urdu, Telugu, Tamil, Swedish, Slovenian
Regional Restrictions:
No restrictions.

Other:

Who uses Pardot
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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