Compare Kenshoo vs Marketo vs SharpSpring

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Crozscore:

83%
what is this?
48%
interest falling

Crozscore:

88%
what is this?
87%
56%
no significant changes

Crozscore:

82%
what is this?
50%
48%
interest falling
 Kenshoo screenshot view 4 more Marketo screenshot view 5 more SharpSpring screenshot view 5 more

Software Description:

Kenshoo is one of leading providers of agile cross-channel marketing solutions, mainly covering social media, search marketing, and eCommerce aspects. Main users of this service are agencies, medium-sized, and large corporations, including Fortune 50 and all 10 top global ad agency networks.

The Kenshoo platform helps its users automate marketing operations, identify premium customers by expressed intent and interaction, retain clients, and finally, get the biggest marketing ROI. Companies and agencies are able to monitor their progress, goals, and achievements through practice metrics and reporting tools, as well as to follow recommendations from custom reports.

The social media module is a powerful tool for social advertising and making connections on Facebook, Instagram, Snap, and Pinterest. Thanks to its integration with all major publishers, Kenshoo also performs as a comprehensive solution for bid management and account optimization and control. The platform offers the PPC capacity as well, so it arranges advertising across the world’s leading search engines, such as Google, Bing, Yahoo, and Pinterest.

Software Description:

Marketo is intuitive, quick, and easy to setup marketing automation software for small and medium businesses, as well as for global brands.

It provides lead management, email marketing, consumer marketing, customer base marketing and mobile marketing solutions for companies in various industries. Marketo features drag and drop interface, that doesn't require special coding skills.

This tool helps its users to gain and engage customers, measure results, and maximize marketing investment. Marketo's customers base includes many renowned multinational companies.

Software Description:

SharpSpring automates online marketing, drives more leads, helps convert them into clients, and manages customer relations. It is a perfect solution for marketing agencies and enterprises that need automated marketing workflows.

It is a fairly robust platform, including features like behavior-based email marketing, CRM, workflow maker, dynamic reports, landing page developer, and integration with an array of applications.

It makes it possible to recognize unknown site visitors on the basis of their IP addresses. Also, users can build blogs and landing pages, taking advantage of design and template library.

Features:

  • Data Visualization
  • Notifications
  • Data Export
  • API
  • Data Import
  • Social-Media Integration
  • External Integrations
  • Scheduling
  • Marketing Automation
  • Audience Targeting
  • Keyword Tracking
  • Social Media Monitoring
  • Dashboard

Features:

  • Email Integration
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • Data Visualization
  • Social-Media Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • API
  • Audience Targeting
  • Data Export
  • Data Import
  • Conversion Tracking
  • Calendar Management

Features:

  • Forecasting
  • Data Visualization
  • Google Apps Integration
  • Scheduling
  • Social-Media Integration
  • External Integrations
  • Email Integration
  • Multi-User
  • Notifications
  • Data Export
  • Data Import
  • Brand Management
  • Marketing Automation
  • Audience Targeting
  • Customer Management
  • Lead Management
  • Lead Scoring
  • Dashboard
  • A/B Testing
  • API
  • Conversion Tracking

Summary:

  • Ad Creation Wizard

  • Comprehensive Targeting

  • Flexible Workspace

  • Powerful Facebook Algorithms

  • Cross-Channel Scale

  • Customizable Reporting Dashboards

  • Premium Keyword Tool

  • Intelligent Campaign Automation

  • Advanced Reporting and Forecasting

  • Flexible Bidding and Cross-Channel Insights

Summary:

  • Marketing automation

  • B2B marketing & lead management

  • Consumer engagement marketing

  • Email & campaign management

  • Budgets & marketing calendar

  • Email marketing

  • Inbound marketing

  • Loyalty marketing

  • Lead generation

  • Event marketing

Summary:

  • Behavioral-Based Email Automation

  • Dynamic Forms Built for Conversion

  • Engage Leads at Critical Points

  • VisitorID Identifies More Leads

  • Built-in and 3rd-Party CRM

  • Landing Pages That Convert

  • Get Blogging in Minutes

  • Connected and Flexible

  • Auto-Responders

  • Campaign Segmentation

Spark

$895.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Email marketing
  • Customer engagement engine
  • Commuication limits
  • Lead management / nurture / score
  • Event marketing and webinars
  • Marketing calendar
  • SEO
  • Social boost
  • CRM integration
  • 5 sales insight users
  • 5 marketing calendar users

Standard

$1,795.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of spark, plus:
  • A/B testing
  • Advanced lead scoring
  • Advanced dynamic content
  • Progressive profiling for forms
  • Extended integrations & API
  • Marketing program analyzer
  • Revenue cycle modeler
  • Revenue analyzers
  • 10 sales insight users (total)
  • 5 marketing calendar users

Select

$3,195.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of standard, plus:
  • Advanced revenue analytics
  • Advanced email analytics
  • Time-series data warehouse
  • Advanced custom reports
  • Social sweepstakes and referrals
  • Role-based permissions
  • 20 sales insight users (total)
  • 5 marketing calendar users

1,500 Contacts

$400.00
Monthly Subscription
Included in plan:
  • Unlimited Users
  • Unlimited Support
  • Full Marketing Automation
  • Campaign Tracking
  • Behavior-Based Email
  • Blog Builder
  • CRM & Sales Automation
  • Dynamic Form Builder
  • Dynamic Landing Pages
  • Reporting & Analytics
  • Anonymous Visitor ID
  • eCommerce & much more

10,000 Contacts

$600.00
Monthly Subscription
Included in plan:
  • Unlimited Users
  • Unlimited Support
  • Full Marketing Automation
  • Campaign Tracking
  • Behavior-Based Email
  • Blog Builder
  • Dynamic Landing Pages
  • CRM & Sales Automation
  • Dynamic Form Builder
  • Reporting & Analytics
  • Anonymous Visitor ID
  • eCommerce & much more

20,000 Contacts

$800.00
Monthly Subscription
Included in plan:
  • Unlimited Users
  • Unlimited Support
  • Full Marketing Automation
  • Campaign Tracking
  • Behavior-Based Email
  • Blog Builder
  • Dynamic Landing Pages
  • CRM & Sales Automation
  • Dynamic Form Builder
  • Reporting & Analytics
  • Anonymous Visitor ID
  • eCommerce & much more

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Training, Videos, Email Support.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with channel management, optimization, and analytics applications.

  • Does this service offer an API?
  • Yes, it offers REST API.

  • Who are the main user groups of this service?
  • Main users of Kenshoo are marketing agencies and advertisers in medium-sized and large corporations.

  • Does this service integrate with any other apps?
  • Integrations: Bitium, Snapchat, Spredfast, Atlas, LiveRamp, Spredfast, Buyagift, adMarketplace.

  • What is this service generally used for?
  • This service is generally used as a cross-channel advertising solution for search marketing, social media and online advertising.

  • What platforms does this service support?
  • This is a web-based service.

FAQs:

    Who are the main user groups of this service?
  • Users of Marketo are marketers in SMEs and large companies.

  • What are some applications this service is commonly used in tandem with?
  • Marketo is used in tandem with CRM, email, eCommerce and analytics software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used for marketing automation, lead generation, social media marketing, email marketing.

  • What platforms does this service support?
  • This is web-based platform, including mobile apps for Android and iOS.

  • Does this service offer an API?
  • Marketo offers API ready to use.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Customer Community, Knowledge Base, Online Support, Phone Support, Video Tutorials, Webinars

  • Does this service integrate with any other apps?
  • It integrates with many apps, including: Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, Wordpress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, etc.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Webinars, Technical Support, Help Files, Support Ticket, Support Hotline, Contextual Help In-App, Email.

  • What is this service generally used for?
  • It is used for marketing automation.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is multi-user capability offered.

  • Does this service integrate with any other apps?
  • Integrations available: Salesforce, Magneto, Formstack, Facebook, Twitter, Gmail, Cisco WebEx, Zoho CRM, Zapier, Wufoo, LinkedIn, Slack, Pipedrive, Acuity Scheduling, WordPress, Zendesk, Shopify, LiveAgent, SurveyGizmo, Instapage, GoToMeeting.

  • Who are the main user groups of this service?
  • Main users of SharpSpring are marketing agencies.

  • What platforms does this service support?
  • Sharpspring is a cloud-based platform with Anrdoid and iOS apps.

  • What are some applications this service is commonly used in tandem with?
  • It is most commonly used in tandem with CRM applications.

  • Does this service offer an API?
  • Yes, SharpSpring offers an API.

Publisher:

Founded:
-
Based in:
Tel Aviv
Employees:
501-1000
Likes:
Followers:

Publisher:

Founded:
-
Based in:
San Mateo
Employees:
1001-5000
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Gainesville
Employees:
51-200
Likes:
Followers:

Other:

Who uses Kenshoo
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
Japanese, Portuguese, Spanish, Chinese, French, English, German
Regional Restrictions:
No restrictions.

Other:

Who uses Marketo
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
Japanese, French, English, German
Regional Restrictions:
No restrictions.

Other:

Who uses SharpSpring
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
Italian, Dutch, Portuguese, Spanish, Turkish, French, English, German
Regional Restrictions:
No restrictions.
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