Compare Iterable vs Instapage vs eSputnik

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Crozscore:

82%
what is this?
43%
interest rising

Crozscore:

92%
what is this?
93%
57%
interest rising

Crozscore:

89%
what is this?
92%
41%
interest falling
Iterable screenshot view 3 more Instapage screenshot view 5 more eSputnik screenshot

Software Description:

Iterable is marketing automation software based on multi-channel, dynamic workflows and user-engagement operations. Marketers are able to conduct audience segmentation, based on their activity or predefined criteria.

The main function of this platform is for email marketing automation, creating highly personalized messaging. Iterable provides efficient mobile push notifications, SMS messages, and emails based on what visitors do on your website, mobile app, or based on previous client's behavior. Such triggered campaigns are a proven tool for increasing audience engagement, making campaigns and promotions easy and highly effective.

Iterable also offers the Workflow Designer, a tool that makes it possible to design workflows without previous coding knowledge. They are commonly used to organize actions and delays, impose filters, trigger other workflows, and manage A/B tests.

Software Description:

Instapage provides complete service for online marketers to build landing pages without knowing to code, to generate leads, and to collaborate on projects.

The main purpose of this software is to boost the ROI on Google PPC, Facebook Ads, and other advertising platforms. It is integrated landing page creator, publishing suite, analytics, and collaboration system.

Users are able to design any type of landing page, especially squeeze pages, webinars, and thank-you pages. Another outstanding feature is its ability to easily integrate with all frequently used email service providers.

Software Description:

Some features are specially developed for advanced eCommerce projects:

  • dynamic content changing depending on stock availability, geo, browsing history or by feed
  • conditional dynamic blocks targeted on additional data enrichment (gender, size, memorable dates, bonuses collected)
  • dynamic message content queue prioritization based on previous behavior
  • messaging frequency control (annoyance level)
  • extremely high server/ip reputation for inbox deliverability
  • ​​ high delivery speed for flash sales (over 1M in 5 minutes) ​

We understand common marketers needs and do our best to help:

  • burst your campaign effectiveness with Lean Approach;
  • don't waste your time on daily routine, be creative marketer, we'll take care of repetitive duties;
  • create 100% automated campaigns easily without programmers from IT Department;
  • bind all messaging marketing in one multi-channel system.

Features:

  • Google Apps Integration
  • Scheduling
  • Password & Access Management
  • Lead Scoring
  • Notifications
  • Data Export
  • Data Import
  • Dashboard
  • A/B Testing
  • Marketing Automation
  • External Integrations
  • API
  • Audience Targeting

Features:

  • Dashboard
  • Google Apps Integration
  • Data Visualization
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Conversion Tracking
  • A/B Testing
  • Multi-User
  • Email Integration
  • Social-Media Integration

Features:

  • Third-Party Plugins/Add-Ons
  • Batch Permissions & Access
  • Multi-User
  • A/B Testing
  • Data Visualization
  • Calendar Management
  • Dashboard
  • Scheduling
  • Customer Management
  • Password & Access Management
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Audience Targeting
  • Contact Sharing
  • Contact Management
  • Marketing Automation
  • Data Export
  • API
  • Email Integration
  • Brand Management
  • Data Import
  • Conversion Tracking

Summary:

  • Create Unlimited Segments

  • Convert Segments

  • Triggered Campaigns

  • Build Sophisticated Workflows

  • Seamlessly Multi-Channel

  • Scalable and Real-Time

  • Flexible 360` Profiles

  • Marketer-Friendly

  • WYSIWYG Email Editor

  • Dynamic Content

Summary:

  • Template importer.

  • Drag & drop WYSIWYG editor.

  • SEO plugin.

  • Support for video.

  • Social widgets.

  • Publish to multiple domains.

  • Team member & client access.

  • Group pages into campaigns.

  • Edit landing pages at any time.

  • Lead-gen dashboard.

Summary:

  • Dynamic content changing depending on stock availability, geo, browsing history or by feed.

  • Conditional dynamic blocks targeted on additional data enrichment (gender, size, memorable dates, bonuses collected).

  • Dynamic message content queue prioritization based on previous behavior.

  • Messaging frequency control (annoyance level).

  • Extremely high server/IP reputation for inbox deliverability.

  • High delivery speed for flash sales (over 1M in 5 minutes).

Core

$68.00
Licence / Month
Included in plan:
  • Real-time Collaboration
  • Pixel-perfect Design
  • 20+ Integrations

Optimizer

$113.00
Licence / Month
Included in plan:
  • All Core Features, Plus:
  • Unlimited A/B Testing
  • Heatmaps
  • Dynamic Text Replacement

Team & Agency

$203.00
Licence / Month
Included in plan:
  • All Optimizer features, plus
  • 15 Private Sub-accounts
  • Branded Lead Notifications

Trial

Free
Included in plan:
  • free package with 2500 email and 10 SMS
  • free subscription form development
  • Data Import/Export
  • Scheduling
  • CTR Tracking
  • Email templates
  • WYSIWYG email editor
  • Send time optimization
  • CRM integration
  • Image hosting
  • Performance reports
  • Unsubscribe database
  • Segmentation & targeting
  • Click-through tracking
  • Campaign management
  • Scheduling
  • Multi-User

Free Optimal (Contacts)

Free
Included in plan:
  • up to 500 contacts
  • unlimited messages
  • WYSIWYG email editor
  • Send time optimization
  • CRM integration
  • Image hosting
  • Performance reports
  • Unsubscribe database
  • Segmentation & targeting
  • Click-through tracking
  • Campaign management
  • Scheduling
  • Social sharing
  • Engagement analytics
  • Email templates
  • A/B Testing
  • Multi-User
  • Contact Management
  • Dashboard
  • Audience Targeting
  • Triggered Campaigns Reports

Freedom

$1.99
1000 messages per month
Included in plan:
  • Unlimited Contacts and Messages
  • No Subscription Fee
  • API
  • Data Import/Export
  • CTR Tracking
  • Scheduling
  • Contact Management
  • Email templates
  • WYSIWYG email editor
  • Triggered Campaigns Reports
  • Audience Targeting
  • Dashboard
  • Contact Management
  • Multi-User
  • A/B Testing
  • Email templates
  • Engagement analytics
  • Social sharing
  • Campaign management

Optimal (Contacts)

$15.00
up to 1000 contacts
Included in plan:
  • Unlimited Messages
  • WYSIWYG email editor
  • Send time optimization
  • CRM integration
  • Image hosting
  • Performance reports
  • Unsubscribe database
  • Segmentation & targeting
  • Click-through tracking
  • Campaign management
  • Scheduling
  • Social sharing
  • Engagement analytics
  • Email templates
  • A/B Testing
  • Multi-User
  • Contact Management
  • Dashboard
  • Audience Targeting
  • Triggered Campaigns Reports

Optimal (Prepaid emails)

$19.00
10,000 letters per month
Included in plan:
  • Unlimited Contacts
  • WYSIWYG email editor
  • Send time optimization
  • CRM integration
  • Image hosting
  • Performance reports
  • Unsubscribe database
  • Segmentation & targeting
  • Click-through tracking
  • Campaign management
  • Scheduling
  • Social sharing
  • Engagement analytics
  • Email templates
  • A/B Testing
  • Multi-User
  • Contact Management
  • Dashboard
  • Audience Targeting
  • Triggered Campaigns Reports

Optimal (Contacts)

$59.00
up to 10,000 contacts
Included in plan:
  • Unlimited Messages
  • WYSIWYG email editor
  • Send time optimization
  • CRM integration
  • Image hosting
  • Performance reports
  • Unsubscribe database
  • Click-through tracking
  • Segmentation & targeting
  • Click-through tracking
  • Campaign management
  • Scheduling
  • Social sharing
  • Engagement analytics
  • Email templates
  • A/B Testing
  • Multi-User
  • Contact Management
  • Contact Management
  • Dashboard
  • Audience Targeting
  • Triggered Campaigns Reports

Optimal (Prepaid emails)

$99.00
100,000 letters per month
Included in plan:
  • Unlimited Contacts
  • WYSIWYG email editor
  • Send time optimization
  • CRM integration
  • Image hosting
  • Performance reports
  • Unsubscribe database
  • Segmentation & targeting
  • Click-through tracking
  • Campaign management
  • Scheduling
  • Social sharing
  • Engagement analytics
  • Email templates
  • A/B Testing
  • Multi-User
  • Contact Management
  • Dashboard
  • Audience Targeting
  • Triggered Campaigns Reports

Optimal (Contacts)

$349.00
up to 100,000 contacts
Included in plan:
  • Unlimited Messages
  • Personalization
  • Performance reports
  • Email templates
  • Scheduling
  • Image hosting
  • CRM integration
  • Market segmentation
  • Send time optimization
  • Unsubscribe database
  • WYSIWYG email editor
  • Triggered Campaigns Reports
  • Image hosting
  • Click-through tracking

Optimal (Prepaid emails)

$1,899.00
5,000,000 letters per month
Included in plan:
  • Unlimited Contacts
  • WYSIWYG email editor
  • Send time optimization
  • CRM integration
  • Image hosting
  • Performance reports
  • Unsubscribe database
  • Segmentation & targeting
  • Click-through tracking
  • Campaign management
  • Scheduling
  • Social sharing
  • Engagement analytics
  • Email templates
  • A/B Testing
  • Multi-User
  • Contact Management
  • Dashboard
  • Audience Targeting
  • Triggered Campaigns Reports

Email Marketing Agency "Launch Pad" (service)

$299.00
per month
Included in plan:
  • 1 message template according to your corporate identity design
  • 3 welcome messages according to your corporate identity design
  • 2 promotional messages to convert your leads
  • import permission-based contacts
  • 1 submission form to convert your leads
  • consulting
  • creating a successful email marketing strategy
  • Spam testing

Email Marketing Agency "Flight to The Stars"

$599.00
per month
Included in plan:
  • import permission-based contacts
  • consulting
  • personal email marketing assistant
  • creating a long-term email marketing strategy
  • a/b testing
  • performance reports
  • email tracking & analytics
  • complex scenarios development, plan and launch
  • content plan development
  • import permission-based contacts got from special submission forms
  • campaign planning
  • contacts management
  • customizable branding
  • contacts management
  • creating personal long-term email marketing strategy
  • dynamic content development
  • personal email marketing assistant
  • Spam testing
  • engagement analytics

FAQs:

    Does this service integrate with any other apps?
  • Integrations: Boomtrain, Litmus, Google Analytics, Magento, Mixpanel, mParticle, Segment, Dyn, Mandrill, SendGrid, SparkPost, Zapier, Crowdskout, Segment.

  • Does this service offer an API?
  • Yes, Iterable offers API.

  • What is this service generally used for?
  • This service is used for marketing automation.

  • Who are the main user groups of this service?
  • Main users of Iterable are marketing professionals in medium-sized and large enterprises.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What platforms does this service support?
  • Iterable is a web-based software.

  • Does this service offer guides, tutorials and or customer support?
  • Iterable offers Live Chat, Email Support, Community Suport, FAQs, Knowledgebase, Video Tutorials, Phone Support.

FAQs:

    What platforms does this service support?
  • This is cloud-based app.

  • What are some applications this service is commonly used in tandem with?
  • Instapage is commonly used in tandem with CRM, Email Marketing, and Analytics software.

  • Does this service integrate with any other apps?
  • Integrations: Salesforce Sales Cloud, MailChimp, HubSpot Marketing, Wordpress, Zendesk, Shopify, Zoho CRM, Campaign Monitor, LiveChat, Olark live chat, Zapier, Marketo, Freshdesk, Google Analytics, Infusionsoft, Constant Contact, SharpSpring, LinkedIn, Twitter, Facebook, and more.

  • What is this service generally used for?
  • Instapage is used for landing pages building and lead generation.

  • Who are the main user groups of this service?
  • Main users of this service are online marketers in SMEs and large enterprises.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, Instapage offers multi-user capability.

  • Does this service offer an API?
  • There is no API offered.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Live Training, Help Center, Videos, Webinars, Online Support, Phone Support.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • Yes.

  • Who are the main user groups of this service?
  • Freelancers, SMEs, Email Marketing Agencies, Enterprises.

  • Does this service integrate with any other apps?
  • eSputnik could be integrated with any app, internet service or CRM via API.
    Also, It easily integrates with:
    * Gmail, Google Contacts, Google Sheets
    * Google analytics, Yandex.metrika
    * Aweber, Mailchimp, Constant Contact and other email management services
    * Your CRM
    * Facebook, Twitter, Instagram, Slack
    * Salesforce, Shopify
    * Wordpress, Disqus, Trello
    * etc

  • What are some applications this service is commonly used in tandem with?
  • It's commonly integrated with:
    1. Google services - Gmail, Google Contacts, Google Sheets
    2. Analytics - Google analytics, Yandex.metrika
    4. Email management services - Aweber, Mailchimp, Constant Contact and other
    5. B2B's CRMs

  • What is this service generally used for?
  • To manage cross-channel messaging campaigns: Email, Viber, SMS and Web Push.

  • What platforms does this service support?
  • eSputnik is a web-based SaaS that supports Windows, Linux, Macintosh.

  • Does this service offer an API?
  • Yes. On the website you can find general documentation about integration with API and answers to frequently asked questions like:
    * How can I check that API works and access settings are correct?
    * How can I do quick testing or calling API method?
    * How can I unsubscribe a contact if unsubscription was done in “My account” on website?
    * How should I use events for triggers, for example, “Your order placed”?"
    * How can I get a sent message status through API?
    * How can I use dynamic content in emails?
    * How can I integrate Subscription form through API?
    * How can I transmit values of additional fields through API?

  • Does this service offer guides, tutorials and or customer support?
  • Yes. eSputnik offers customer support like:
    1. 24/7 (Live Rep)
    2. Online support
    3. Guides & tutorials: working with contacts; working with messages; tools and integrations; triggered messages; working with scenarios;
    4. eSputnik email marketing Blog

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
49.7k
Followers:
40.4k

Publisher:

Founded:
-
Based in:
Newark
Employees:
11-50
Likes:
Followers:

Other:

Who uses Iterable
  • SMEs
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Instapage
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses eSputnik
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Russian, English
Regional Restrictions:
No restrictions.
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