Compare Iterable vs Instapage vs Braze

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Crozscore:

82%
what is this?
43%
interest rising

Crozscore:

92%
what is this?
93%
57%
interest rising

Crozscore:

82%
what is this?
36%
interest falling
Iterable screenshot view 3 more Instapage screenshot view 5 more Braze screenshot view 5 more

Software Description:

Iterable is marketing automation software based on multi-channel, dynamic workflows and user-engagement operations. Marketers are able to conduct audience segmentation, based on their activity or predefined criteria.

The main function of this platform is for email marketing automation, creating highly personalized messaging. Iterable provides efficient mobile push notifications, SMS messages, and emails based on what visitors do on your website, mobile app, or based on previous client's behavior. Such triggered campaigns are a proven tool for increasing audience engagement, making campaigns and promotions easy and highly effective.

Iterable also offers the Workflow Designer, a tool that makes it possible to design workflows without previous coding knowledge. They are commonly used to organize actions and delays, impose filters, trigger other workflows, and manage A/B tests.

Software Description:

Instapage provides complete service for online marketers to build landing pages without knowing to code, to generate leads, and to collaborate on projects.

The main purpose of this software is to boost the ROI on Google PPC, Facebook Ads, and other advertising platforms. It is integrated landing page creator, publishing suite, analytics, and collaboration system.

Users are able to design any type of landing page, especially squeeze pages, webinars, and thank-you pages. Another outstanding feature is its ability to easily integrate with all frequently used email service providers.

Software Description:

Braze was developed to help marketers enable excellent messaging activities across devices, channels, and platforms. The software comes with powerful CRM so users can connect personally with their customers, making broad engagement and ROI.

This solution humanizes connections between vendors and customers. Companies are able to seamlessly collect and maintain actionable customer data, allowing them to reach their audience with targeted, personalized messages. Braze is mainly used by mid-sized companies and enterprises.

Engagement with customers can be performed with welcome emails, "funny" push campaigns, dynamic content, messaging inspired with actual information, contextual messaging, and more. The bottom line is a brilliant customer experience and making each customer unique.

Features:

  • Google Apps Integration
  • Scheduling
  • Password & Access Management
  • Lead Scoring
  • Notifications
  • Data Export
  • Data Import
  • Dashboard
  • A/B Testing
  • Marketing Automation
  • External Integrations
  • API
  • Audience Targeting

Features:

  • Dashboard
  • Google Apps Integration
  • Data Visualization
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Conversion Tracking
  • A/B Testing
  • Multi-User
  • Email Integration
  • Social-Media Integration

Features:

  • Scheduling
  • Customer Management
  • Marketing Automation
  • Notifications
  • Data Import
  • Contact Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API
  • Forecasting

Summary:

  • Create Unlimited Segments

  • Convert Segments

  • Triggered Campaigns

  • Build Sophisticated Workflows

  • Seamlessly Multi-Channel

  • Scalable and Real-Time

  • Flexible 360` Profiles

  • Marketer-Friendly

  • WYSIWYG Email Editor

  • Dynamic Content

Summary:

  • Template importer.

  • Drag & drop WYSIWYG editor.

  • SEO plugin.

  • Support for video.

  • Social widgets.

  • Publish to multiple domains.

  • Team member & client access.

  • Group pages into campaigns.

  • Edit landing pages at any time.

  • Lead-gen dashboard.

Summary:

  • Multichannel Messaging

  • Predictive Analytics

  • Lifecycle Management

  • A/B testing

  • Email Deliverability

  • Triggered Drip Sequences

  • Feature Dashboards

  • Standard Reports

  • Role-Based Workflow & Approvals

Core

$68.00
Licence / Month
Included in plan:
  • Real-time Collaboration
  • Pixel-perfect Design
  • 20+ Integrations

Optimizer

$113.00
Licence / Month
Included in plan:
  • All Core Features, Plus:
  • Unlimited A/B Testing
  • Heatmaps
  • Dynamic Text Replacement

Team & Agency

$203.00
Licence / Month
Included in plan:
  • All Optimizer features, plus
  • 15 Private Sub-accounts
  • Branded Lead Notifications

FAQs:

    Does this service integrate with any other apps?
  • Integrations: Boomtrain, Litmus, Google Analytics, Magento, Mixpanel, mParticle, Segment, Dyn, Mandrill, SendGrid, SparkPost, Zapier, Crowdskout, Segment.

  • Does this service offer an API?
  • Yes, Iterable offers API.

  • What is this service generally used for?
  • This service is used for marketing automation.

  • Who are the main user groups of this service?
  • Main users of Iterable are marketing professionals in medium-sized and large enterprises.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What platforms does this service support?
  • Iterable is a web-based software.

  • Does this service offer guides, tutorials and or customer support?
  • Iterable offers Live Chat, Email Support, Community Suport, FAQs, Knowledgebase, Video Tutorials, Phone Support.

FAQs:

    What platforms does this service support?
  • This is cloud-based app.

  • What are some applications this service is commonly used in tandem with?
  • Instapage is commonly used in tandem with CRM, Email Marketing, and Analytics software.

  • Does this service integrate with any other apps?
  • Integrations: Salesforce Sales Cloud, MailChimp, HubSpot Marketing, Wordpress, Zendesk, Shopify, Zoho CRM, Campaign Monitor, LiveChat, Olark live chat, Zapier, Marketo, Freshdesk, Google Analytics, Infusionsoft, Constant Contact, SharpSpring, LinkedIn, Twitter, Facebook, and more.

  • What is this service generally used for?
  • Instapage is used for landing pages building and lead generation.

  • Who are the main user groups of this service?
  • Main users of this service are online marketers in SMEs and large enterprises.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, Instapage offers multi-user capability.

  • Does this service offer an API?
  • There is no API offered.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Live Training, Help Center, Videos, Webinars, Online Support, Phone Support.

FAQs:

    Does this service integrate with any other apps?
  • Integrations: Amplitude, Foursquare, Gimbal, AppsFlyer, Segment, mParticle.

  • Does this service offer an API?
  • Yes.

  • What platforms does this service support?
  • This is a cloud-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Documentation, Email Support, Phone Support.

  • Who are the main user groups of this service?
  • Main users of Braze are marketers in mid-market companies, and enterprise companies.

  • What is this service generally used for?
  • This service is used for lifecycle customer engagement.

Publisher:

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Publisher:

Founded:
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Based in:
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Employees:
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Likes:
49.7k
Followers:
41k

Publisher:

Founded:
-
Based in:
New York
Employees:
51-200
Likes:
Followers:

Other:

Who uses Iterable
  • SMEs
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Instapage
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Braze
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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