Compare Iterable vs Drift vs Instapage

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Crozscore:

82%
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43%
interest falling

Crozscore:

84%
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75%
48%
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Crozscore:

91%
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90%
57%
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Software Description:

Iterable is marketing automation software based on multi-channel, dynamic workflows and user-engagement operations. Marketers are able to conduct audience segmentation, based on their activity or predefined criteria.

The main function of this platform is for email marketing automation, creating highly personalized messaging. Iterable provides efficient mobile push notifications, SMS messages, and emails based on what visitors do on your website, mobile app, or based on previous client's behavior. Such triggered campaigns are a proven tool for increasing audience engagement, making campaigns and promotions easy and highly effective.

Iterable also offers the Workflow Designer, a tool that makes it possible to design workflows without previous coding knowledge. They are commonly used to organize actions and delays, impose filters, trigger other workflows, and manage A/B tests.

Software Description:

Drift is a unique conversational marketing platform, built to provide communication services for sales and marketing professionals. Drift will turn your website into a strong marketing tool that can increase sales results.

This is basically a messaging app that business owners can use to talk to their web visitors and clients in real-time, from desktop and mobile devices. This solution helps marketing and sales teams convert more inbound leads and communicate with their clients.

Drift has proven results in providing improved buying experience for potential customers, lead generation, and stimulating the sales cycle. Salespeople are able to make smooth conversations via chat or email with existing customers and pre-qualified prospects. Thanks to its mobile apps, it is suitable for on-the-go teams.

Software Description:

Instapage provides complete service for online marketers to build landing pages without knowing to code, to generate leads, and to collaborate on projects.

The main purpose of this software is to boost the ROI on Google PPC, Facebook Ads, and other advertising platforms. It is integrated landing page creator, publishing suite, analytics, and collaboration system.

Users are able to design any type of landing page, especially squeeze pages, webinars, and thank-you pages. Another outstanding feature is its ability to easily integrate with all frequently used email service providers.

Features:

  • Google Apps Integration
  • Scheduling
  • Password & Access Management
  • Lead Scoring
  • Notifications
  • Data Export
  • Data Import
  • Dashboard
  • A/B Testing
  • Marketing Automation
  • External Integrations
  • API
  • Audience Targeting

Features:

  • Lead Scoring
  • API
  • Brand Management
  • Data Import
  • Notifications
  • Contact Management
  • Audience Targeting
  • External Integrations
  • Marketing Automation
  • Chat
  • Multi-User

Features:

  • Dashboard
  • Google Apps Integration
  • Data Visualization
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Conversion Tracking
  • A/B Testing
  • Multi-User
  • Email Integration
  • Social-Media Integration

Summary:

  • Create Unlimited Segments

  • Convert Segments

  • Triggered Campaigns

  • Build Sophisticated Workflows

  • Seamlessly Multi-Channel

  • Scalable and Real-Time

  • Flexible 360` Profiles

  • Marketer-Friendly

  • WYSIWYG Email Editor

  • Dynamic Content

Summary:

  • Saved Replies

  • Book Meetings

  • Email Fallback

  • Chat Targeting

  • Activity History

  • Rep Profiles

  • Agent Status

  • Live View

  • Follow Contacts

  • Dynamic Routing

Summary:

  • Template importer.

  • Drag & drop WYSIWYG editor.

  • SEO plugin.

  • Support for video.

  • Social widgets.

  • Publish to multiple domains.

  • Team member & client access.

  • Group pages into campaigns.

  • Edit landing pages at any time.

  • Lead-gen dashboard.

Free

Free
Included in plan:
  • Live Chat
  • Scheduled Hours
  • Email Fallback
  • Mobile Apps
  • Profiles
  • Slack Integration
  • Up to 5 Connected Apps

Starter

$50.00
1 user(s) / month
Included in plan:
  • Inbound Playbooks
  • Live View
  • Saved Replies
  • Block Specific IPs
  • HubSpot, Segment Integrations
  • Up to 5 Connected Apps

Pro

$250.00
1 user(s) / month
Included in plan:
  • Bots
  • Outbound Playbooks
  • Salesforce Lead & Activity Push
  • Knowledgebase Integrations
  • Custom Branding
  • Unlimited Connected Apps
  • Jumpstart Onboarding (Included)
  • Ongoing Services (Add-on)

Enterprise

$1,000.00
1 user(s) / month
Included in plan:
  • Automated Meetings
  • Salesforce Lead Routing
  • Marketo Integration
  • Drift ABM
  • Guaranteed SLA
  • Clearbit Reveal

Core

$68.00
Licence / Month
Included in plan:
  • Real-time Collaboration
  • Pixel-perfect Design
  • 20+ Integrations

Optimizer

$113.00
Licence / Month
Included in plan:
  • All Core Features, Plus:
  • Unlimited A/B Testing
  • Heatmaps
  • Dynamic Text Replacement

Team & Agency

$203.00
Licence / Month
Included in plan:
  • All Optimizer features, plus
  • 15 Private Sub-accounts
  • Branded Lead Notifications

FAQs:

    Does this service integrate with any other apps?
  • Integrations: Boomtrain, Litmus, Google Analytics, Magento, Mixpanel, mParticle, Segment, Dyn, Mandrill, SendGrid, SparkPost, Zapier, Crowdskout, Segment.

  • Does this service offer an API?
  • Yes, Iterable offers API.

  • What is this service generally used for?
  • This service is used for marketing automation.

  • Who are the main user groups of this service?
  • Main users of Iterable are marketing professionals in medium-sized and large enterprises.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What platforms does this service support?
  • Iterable is a web-based software.

  • Does this service offer guides, tutorials and or customer support?
  • Iterable offers Live Chat, Email Support, Community Suport, FAQs, Knowledgebase, Video Tutorials, Phone Support.

FAQs:

    What platforms does this service support?
  • Drift is a web-based software.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Live Support, Help Docs, Knowledge Base, Phone Support.

  • Does this service integrate with any other apps?
  • Integrations: Salesforce, Zapier, MailChimp, Vidyard, Marketo, Segment, HubSpot, Clearbit, Slack, Wordpress, Zendesk, Helpjuice, FullStory, Shopify, SendGrid.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Main users of Drift are sales and marketing teams in SMEs and large enterprises.

  • What is this service generally used for?
  • This service is used as a conversational marketing platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes.

  • What are some applications this service is commonly used in tandem with?
  • It is mostly used in tandem with sales and marketing applications.

FAQs:

    What platforms does this service support?
  • This is cloud-based app.

  • What are some applications this service is commonly used in tandem with?
  • Instapage is commonly used in tandem with CRM, Email Marketing, and Analytics software.

  • Does this service integrate with any other apps?
  • Integrations: Salesforce Sales Cloud, MailChimp, HubSpot Marketing, Wordpress, Zendesk, Shopify, Zoho CRM, Campaign Monitor, LiveChat, Olark live chat, Zapier, Marketo, Freshdesk, Google Analytics, Infusionsoft, Constant Contact, SharpSpring, LinkedIn, Twitter, Facebook, and more.

  • What is this service generally used for?
  • Instapage is used for landing pages building and lead generation.

  • Who are the main user groups of this service?
  • Main users of this service are online marketers in SMEs and large enterprises.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, Instapage offers multi-user capability.

  • Does this service offer an API?
  • There is no API offered.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Live Training, Help Center, Videos, Webinars, Online Support, Phone Support.

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:

Publisher:

Founded:
-
Based in:
Boston
Employees:
51-200
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other:

Who uses Iterable
  • SMEs
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Drift
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
Spanish, Portuguese, German, French, Russian, Polish, Swedish, Italian, Turkish, English, Japanese, Chinese, Hindi, Dutch
Regional Restrictions:
No restrictions.

Other:

Who uses Instapage
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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