Compare IO Technologies vs Mixpanel vs TrendKite

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About IO Technologies

Content Analytics and Editorial Dashboards for media.

Features
1. Precise real-time analytics. Find out which articles are read at the moment, what grows and falls.
2. Evaluate your growth trends based on historical data.
3. Optimize your content with Headline A/B testing and overlay widget.
4. Get instant messages for any metric anomalies.
5. Evaluate the key metrics for your media with rating dashboards.
6. Control content productivity and monetization by authors, sections, articles, channels, etc.
7. Analyze audience behavior and trends using article-based, session-based and user-based filters. Filters are easily accessible within the main dashboard.
8. See the results from all your Facebook pages in one dashboard. Control your key social media metrics: reach, CTR, engagement, etc.
9. Collect the data from different media group resources in one database and one dashboard. Simplify your data export to third-party software and customer interaction.
10. Get easy-shareable native advertising report in one click
11. Be ready for the morning staff meeting with one dashboard. Includes the key metrics by articles, authors, sources and media in general. IO's Content Analytics solution is trusted by 1000+ media worldwide.

About Mixpanel

Mixpanel is a custom event based analytics programme for mobile and web. The app allows users to go much further than measuring their site’s page views by reporting on visitor actions, not views.

Mixpanel is able to ask complex questions by breaking apart events (interactions between people and product) by the properties wanting to be explored. Questions such as, ‘which Google Adwords campaign gives us the most paying users?’ can be explored.

Mixpanel can help businesses to increase conversions by locating where customers are lost at any stage in a process, and run experiments to fix issues that are discovered.

About TrendKite

TrendKite helps organizations measure impact of their public relations and communication, by media monitoring. It measures public appearance and media coverage, helping PR professionals to choose activity directions.

The platform prompts accuracy, clarifies coverage features, quantifies the results of earned media and reduces labor-intensive analytics. Businesses gain most effective placement possibilities and determine the real influence of their public relations.

TrendKite features measurement tool with the intuitive and adjustable dashboard, delivering results in analyzing SEO impact and PR attribution. It also offers compelling media monitoring capability, able to cover all media types.

Features

  • A/B Testing
  • Analytics
  • API
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Link Tracking
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO

Features

  • A/B Testing
  • Analytics
  • API
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Link Tracking
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO

Features

  • A/B Testing
  • Analytics
  • API
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Link Tracking
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO

Summary

  • Precise real time site analytics

  • Evaluate content and article trends based on historical data

  • Optimize your content with Headlines A/B testing

  • Receive instant alerts to messengers for any metric anomalies

  • Understand your content performance by article, section, source, etc

  • See the key social metrics from all you facebook pages within a single dashboard

  • Understand your audience based on user-based, session-based and article-based filters in a single dashboard

Summary

  • Advanced analytics without programmers: Mixpanel’s segmentation tool simplifies queries by visualising the questions users are wanting to ask. No more need to write technical SQL queries.

  • Use funnels to increase conversions: Identify where customers are being lost and run experiments to fix these issues.

  • Cohorts: Group customers into cohorts when they sign up to get the full picture on the effects of any changes being made.

  • Online help, tutorials and support: Gain advice from experts to get data-driven quickly.

Summary

  • Campaign Management

  • Press Monitoring

  • PR Reporting

  • Article Impact

  • Readership

  • Headlines and Featured Articles

  • Mentions by Geography

  • Social Amplification

  • Sentiment

  • Share of Voice

FAQs

    Does this service offer guides, tutorials and or customer support?
  • Yes, IO has a media base and an onboarding program for new users. The success case department and IO support take care of them.

  • Does this service offer an API?
  • Yes, it offers an API, for learning more contact our support.

  • Does this service integrate with any other apps?
  • No, it is a separate software.

  • Does this service offer multi-user capability (e.g. teams)?
  • IO has separate dashboards for CEOs, editors, authors, marketers, SMM managers, and so on.

  • What platforms does this service support?
  • IO is accessible via all platforms, as it is a web service.

  • What are some applications this service is commonly used in tandem with?
  • APIs can connect it to many other services, SDK connects it to native mobile apps.

  • Who are the main user groups of this service?
    • Publishers, newsrooms, editorial teams.
    • Enterprises and retail companies.
  • What is this service generally used for?
  • Receiving data about the business performance in a simple understandable and easy-to-use format.

FAQs

    No FAQs associated with this application.

FAQs

    What platforms does this service support?
  • This is a web-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: Phone, Email, Chat, Webinars.

  • Does this service integrate with any other apps?
  • TrendKite integrates with: Adobe Analytics, Google Analytics, Meta SaaS.

  • Who are the main user groups of this service?
  • Main users of TrendKite are PR professionals in large enterprises and agency teams.

  • Does this service offer an API?
  • No.

Vendor Information

Founded:
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Based in:
-
Employees:
-
Likes:
Followers:

Vendor Information

Founded:
2009
Based in:
San Francisco
Employees:
51-200
Likes:
Followers:

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other

Who uses IO Technologies
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other

Regional Restrictions:
No restrictions.

Other

Who uses TrendKite
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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