Compare Instapage vs SAS Institute vs Pardot

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Crozscore:

92%
what is this?
92%
57%
interest rising

Crozscore:

90%
what is this?
80%
57%
interest rising

Crozscore:

86%
what is this?
82%
52%
interest rising
Instapage screenshot view 5 more SAS Institute screenshot view 3 more Pardot screenshot view 5 more

Software Description:

Instapage provides complete service for online marketers to build landing pages without knowing to code, to generate leads, and to collaborate on projects.

The main purpose of this software is to boost the ROI on Google PPC, Facebook Ads, and other advertising platforms. It is integrated landing page creator, publishing suite, analytics, and collaboration system.

Users are able to design any type of landing page, especially squeeze pages, webinars, and thank-you pages. Another outstanding feature is its ability to easily integrate with all frequently used email service providers.

Software Description:

SAS Marketing Automation provides complete data management, campaign operations and advanced customer analytics in an integrated, easy-to-use solution. By increasing retention and driving higher rates of new customer acquisitions, it helps bring higher returns on investments and a healthier profit.

This tool is a good fit for B2C direct marketers in industries like financial services, communications and media, retail, and travel.

Its strongest points are customer analysis capabilities, embedded data management, list selection, painless integration, and customization, as well as multichannel marketing realization.

Software Description:

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.

Features:

  • Dashboard
  • Google Apps Integration
  • Data Visualization
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Conversion Tracking
  • A/B Testing
  • Multi-User
  • Email Integration
  • Social-Media Integration

Features:

  • Notifications
  • Customer Management
  • External Integrations
  • Data Export
  • Data Import
  • Marketing Automation
  • Audience Targeting

Features:

  • Data Import
  • Keyword Tracking
  • Calendar Management
  • Email Integration
  • Data Visualization
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • A/B Testing
  • Social-Media Integration
  • API
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Data Export
  • Audience Targeting

Summary:

  • Template importer.

  • Drag & drop WYSIWYG editor.

  • SEO plugin.

  • Support for video.

  • Social widgets.

  • Publish to multiple domains.

  • Team member & client access.

  • Group pages into campaigns.

  • Edit landing pages at any time.

  • Lead-gen dashboard.

Summary:

  • Usability

  • Embedded data management

  • Unmatched analytics

  • Painless integration and customization

  • Continuous campaign improvements

  • Coordination across multiple channels

  • Trackable and easy-to-repeat process

  • Integration with other SAS solutions

Summary:

  • Email marketing.

  • Lead nurturing.

  • Sales intelligence.

  • CRM integration.

  • Lead management.

  • Social media marketing.

  • ROI reporting.

Core

$68.00
Licence / Month
Included in plan:
  • Real-time Collaboration
  • Pixel-perfect Design
  • 20+ Integrations

Optimizer

$113.00
Licence / Month
Included in plan:
  • All Core Features, Plus:
  • Unlimited A/B Testing
  • Heatmaps
  • Dynamic Text Replacement

Team & Agency

$203.00
Licence / Month
Included in plan:
  • All Optimizer features, plus
  • 15 Private Sub-accounts
  • Branded Lead Notifications

Standard

$1,000.00
1 user(s) / month
Included in plan:
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

$2,000.00
1 user(s) / month
Included in plan:
  • Includes Standard Features Plus:
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K Calls/Day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

$3,000.00
1 user(s) / month
Included in plan:
  • Includes Pro Features Plus:
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K Calls/Day
  • Dedicated IP Address

FAQs:

    What platforms does this service support?
  • This is cloud-based app.

  • What are some applications this service is commonly used in tandem with?
  • Instapage is commonly used in tandem with CRM, Email Marketing, and Analytics software.

  • Does this service integrate with any other apps?
  • Integrations: Salesforce Sales Cloud, MailChimp, HubSpot Marketing, Wordpress, Zendesk, Shopify, Zoho CRM, Campaign Monitor, LiveChat, Olark live chat, Zapier, Marketo, Freshdesk, Google Analytics, Infusionsoft, Constant Contact, SharpSpring, LinkedIn, Twitter, Facebook, and more.

  • What is this service generally used for?
  • Instapage is used for landing pages building and lead generation.

  • Who are the main user groups of this service?
  • Main users of this service are online marketers in SMEs and large enterprises.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, Instapage offers multi-user capability.

  • Does this service offer an API?
  • There is no API offered.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Live Training, Help Center, Videos, Webinars, Online Support, Phone Support.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • SAS Institute offers:

    Knowledge Base, Training, Users Groups, Webinars, Email, Chat, Phone Support, Tech Support, FAQs, and How-To Videos.

  • What is this service generally used for?
  • It is used for marketing automation.

  • What platforms does this service support?
  • It supports Cloud, Windows, Mac OS, Linux

  • Does this service integrate with any other apps?
  • It integrates with SAS Real-Time Decision Manager, SAS Enterprise Miner, and other SAS solutions

  • Who are the main user groups of this service?
  • The main user groups include B2C direct marketers in small and medium businesses in industries like: financial services, communications, and media, retail/catalog, and travel.

FAQs:

    Does this service integrate with any other apps?
  • Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What are some applications this service is commonly used in tandem with?
  • Pardot is most commonly used in tandem with CRM, email, and social media applications.

  • What is this service generally used for?
  • It is used for marketing analytics and lead management.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service offer an API?
  • Yes, there is API offered.

  • What platforms does this service support?
  • This is a web-based suite.

  • Who are the main user groups of this service?
  • Main users of Pardot are marketers in SMEs and large enterprises.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
49.5k
Followers:
41.7k

Publisher:

Founded:
-
Based in:
Cary
Employees:
10001+
Likes:
Followers:
54.3k

Publisher:

Founded:
-
Based in:
Atlanta
Employees:
1001-5000
Likes:
Followers:
69.1k

Other:

Who uses Instapage
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses SAS Institute
  • Startups
  • SMEs
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Pardot
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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