Compare InsightSquared vs Heap vs Google Analytics

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Crozscore:

89%
what is this?
90%
44%
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Crozscore:

85%
what is this?
55%
no significant changes

Crozscore:

90%
what is this?
87%
87%
InsightSquared screenshot view 5 more Heap screenshot view 5 more Google Analytics screenshot view 3 more

Software Description:

InsightSquared offers two analytic products: Tiles and Slate. Combined, they are the basic business intelligence “operating system” for your businesses' revenue team.

InsightSquared was created mainly for small and medium-sized firms, offering them strong and effective analytics in a system that is both available and accessible. This platform's sales analytics features contribute to a profound analysis of all sales pipelines, as well as reliable forecasting.

Marketing analytics provides data about lead sources, it tracks lead generation, and measures campaign effectiveness. Our customers rely on this solution to forecast more precisely, competently manage pipeline, measure individual performance, and handle data-based planning.

Software Description:

Heap is a solution developed primarily for medium and enterprise businesses that need to measure users' action on a web or mobile app. It automatically captures every customer touchpoint, like clicks, taps, swipes, and page views.

Right after installation, Heap starts gathering every user action automatically. It offers a very powerful analysis feature, that captures every visitor's interaction with the website, literally getting every clicks. This way, website and mobile apps owners get real-time data that can be used for better understanding of user flow and dropoff.

There are custom properties that can be attributed to visitors, repeated across sessions, so visitors can be tagged with email addresses, total revenue, payment plans. You can search for a specific visitor, to analyze their historical actions, and assign them to a specific tag. This way, you can measure conversion and set funnel filters.

Software Description:

Google Analytics generates detailed statistics and fresh insights into your website’s traffic and traffic sources. With Google Analytics users can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks and monitors display advertising, PPC networks, email marketing and other digital collateral. You can not only measure sales and conversions, but also gain fresh insights into how visitors use your site and how you can keep them coming back.

Google Analytics is the most widely used website statistics service. The basic service is available free of charge.

Features:

  • Social-Media Integration
  • Lead Scoring
  • Audience Targeting
  • Data Export
  • Data Visualization
  • External Integrations
  • API
  • Dashboard
  • Conversion Tracking
  • Forecasting
  • Analytics

Features:

  • API
  • Keyword Tracking
  • Dashboard
  • Conversion Tracking
  • External Integrations
  • Data Visualization
  • Analytics

Features:

  • Referral Tracking
  • Analytics
  • Forecasting
  • Dashboard
  • Data Import
  • SEO
  • Data Visualization
  • Multi-User
  • Conversion Tracking
  • Keyword Tracking
  • API
  • Multi-Site
  • Data Export
  • Notifications
  • A/B Testing
  • Link Tracking
  • External Integrations

Summary:

  • Sales Forecasting

  • Pipeline Management

  • Retrospective Sales Reports

  • Sales-Rep KPI Analysis

  • Suite of Campaign & Lead Reports

  • Marketing Campaign Analysis

  • Customer Support Trend Analysis

  • Employee Scorecards & Goal Tracking

  • Customer Case Management and Analysis

  • Employee Activity Dashboard

Summary:

  • Data Capture

  • Custom User Property Assignment

  • Custom Event Tracking

  • Real-Time Insights

  • Direct Data Access

  • Event Visualizer

  • Conversion Funnel Creation

  • Retention Reporting

  • Retroactive Stats

  • User-Level Activity Streams

Summary:

  • Decide what you want to analyze and customise your reports.

  • Analyze your social media programmes and understand your success.

  • Analyse the impact of mobile on your business.

  • Learn how your advertising is performing on social, mobile, search and display ads.

Basic

Free
Included in plan:
  • Every Analysis Feature
  • 5,000 Sessions per Month
  • Email Support
  • 3 Month Data Retention

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No, it doesn't.

  • What is this service generally used for?
  • InsightSquared is a sales analytics platform.

  • What platforms does this service support?
  • This is a web-based software with native Android and iOS mobile apps.

  • What are some applications this service is commonly used in tandem with?
  • It is most commonly used in tandem with Salesforce.

  • Does this service integrate with any other apps?
  • Integrations available: melissa, MeetingMapper, HubSpot, MySQL, Salesforce, SugarCRM, NetSuite, InsideView, GoToWebinar, Microsoft Dynamics, Zuora, PivotalTracker, SAP, OData, FileStream, Eloqua, Datafinder, Tableau, Stripe, Zuora, Personify, Scribe, Twitter, Google Analytics.

  • Who are the main user groups of this service?
  • Main users of this service are marketing and sales analytics teams in small and medium-sized companies.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers: Knowledge Base, Online Support, Phone Support.

  • Does this service offer an API?
  • Yes, InsightSquared offers API.

FAQs:

    What platforms does this service support?
  • This is a web-based software, with native iOS app offered.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Users of Heap are companies who find data should drive decision-making, from the smallest startups to companies like Zendesk, Macy's, and Slack.

  • What is this service generally used for?
  • Heap is a web and mobile analytics platform.

  • Does this service offer guides, tutorials and or customer support?
  • Heap offers FAQs, Knowledge Base, Online Support, Email Support, Phone Support.

  • Does this service integrate with any other apps?
  • Integrations: Chartio, Clearlogin, Segment, Flamory, GitHub, Optimizely, Chameleon, Instapage.

  • Does this service offer an API?
  • There are two primary APIs for enriching user data in Heap: the identify API and the addUserProperties API.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
-
Based in:
Boston
Employees:
51-200
Likes:
8.58k
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
8.45k
Followers:

Publisher:

Founded:
1998
Based in:
-
Employees:
myself only
Likes:
26.8m
Followers:

Other:

Who uses InsightSquared
  • SMEs
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Heap
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Google Analytics
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Mobile Platforms:
  • iOS
  • Android
  • WinPhone
  • Blackberry
Languages:
Chinese, Ukrainian, Turkish, Thai, Swedish, Swahili, Spanish, Russian, Portuguese, Polish, Norwegian, Dutch, Korean, Japanese, Italian, Indonesian, Hungarian, Hebrew, Irish, French, Finnish, English, German, Danish, Czech, Arabic
Regional Restrictions:
No restrictions.
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