Compare Inkit vs ActiveCampaign vs Pardot

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Crozscore:

63%
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24%
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Crozscore:

90%
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89%
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Crozscore:

87%
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83%
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Software Description:

User-friendly Dashboard
Our plug-and-play interface is designed to make the experience of creating, launching, and monitoring direct mail campaigns as simple as possible. inkit allows you to focus on executing effective campaigns, while eliminating back-and-forth with third parties.

Custom Campaign Builder
Our builder is designed for you to create mailers exactly as you want them. You can easily upload your own designs, or create custom designs using the tools in the builder. Get your latest and greatest in front of your audience in no time.

Audience Targeting
Create target lists within our platform or upload your own and segment them accordingly. From launching a campaign for a specific vertical with a targeted offer, to blanketing zip codes with Every Door Direct Mail (EDDM), inkit has your back.

Mailing Automation
With inkit, you can schedule mailings the same way you can with your email campaigns. Automate mailers to be sent to your customers:

  • When the holidays come around
  • When your company reaches a milestone
  • Whenever a new lead is qualified
  • When you're ready to cross-sell or up-sell
  • When you just want to show them you appreciate their business!

Software Description:

ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers.

Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers.

Automate your marketing using personal and behavioral data about your contacts.

Close deals faster with our refreshing new take on customer relations.

Software Description:

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.

Features:

  • Lead Management
  • Customer Management
  • Marketing Automation
  • Brand Management
  • API

Features:

  • Third-Party Plugins/Add-Ons
  • Calendar Management
  • Dashboard
  • Notifications
  • A/B Testing
  • External Integrations
  • Conversion Tracking
  • Audience Targeting
  • Contact Management
  • Data Import
  • Multi-User
  • Lead Scoring
  • Lead Management
  • Customer Management
  • Marketing Automation
  • Data Export
  • API
  • Email Integration

Features:

  • Data Import
  • Keyword Tracking
  • Calendar Management
  • Email Integration
  • Data Visualization
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • A/B Testing
  • Social-Media Integration
  • API
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Data Export
  • Audience Targeting

Summary:

  • Direct Mail Software

  • Marketing Automation

  • SaaS

  • Direct Mail

  • API

  • Customer Success

  • Retention Marketing

Summary:

  • ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation.

  • You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers.

  • Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers.

  • Automate your marketing using personal and behavioral data about your contacts.

  • Close deals faster with our refreshing new take on customer relations.

Summary:

  • Email marketing.

  • Lead nurturing.

  • Sales intelligence.

  • CRM integration.

  • Lead management.

  • Social media marketing.

  • ROI reporting.

Standard

$1,000.00
1 user(s) / month
Included in plan:
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

$2,000.00
1 user(s) / month
Included in plan:
  • Includes Standard Features Plus:
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K Calls/Day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

$3,000.00
1 user(s) / month
Included in plan:
  • Includes Pro Features Plus:
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K Calls/Day
  • Dedicated IP Address

FAQs:

    Does this service offer an API?
  • Coming soon.

  • Does this service offer guides, tutorials and or customer support?
  • Yes we offer tutorials and 24-7 customer support.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes.

  • Does this service integrate with any other apps?
  • Coming soon.

  • What are some applications this service is commonly used in tandem with?
  • Coming soon.

  • What platforms does this service support?
  • Web based.

  • Who are the main user groups of this service?
  • SMB's. We have startups and Fortune 500's using our service for marketing automation and customer success.

  • What is this service generally used for?
  • Most of our customers use our services for recurring marketing automation campaigns and customer success.

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service integrate with any other apps?
  • Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What are some applications this service is commonly used in tandem with?
  • Pardot is most commonly used in tandem with CRM, email, and social media applications.

  • What is this service generally used for?
  • It is used for marketing analytics and lead management.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service offer an API?
  • Yes, there is API offered.

  • What platforms does this service support?
  • This is a web-based suite.

  • Who are the main user groups of this service?
  • Main users of Pardot are marketers in SMEs and large enterprises.

Publisher:

Founded:
-
Based in:
Minneapolis
Employees:
2-10
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Atlanta
Employees:
1001-5000
Likes:
Followers:

Other:

Who uses Inkit
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses ActiveCampaign
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
German, French, Spanish, English, Portuguese
Regional Restrictions:
No restrictions.

Other:

Who uses Pardot
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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