Compare Influencity vs Brandwatch vs Lithium

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Crozscore:

71%
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34%
interest falling

Crozscore:

86%
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82%
52%
interest rising

Crozscore:

88%
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53%
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Influencity screenshot view 3 more Brandwatch screenshot view 3 more Lithium screenshot view 2 more

Software Description:

Influencity identifies influencers in any part of the world and analyzes their audiences, demographics, language, interests, and more. They have developed their own technology using big data, machine learning, and algorithms capable of indexing and analyzing users from any social network without using either any third-party solution or the related social networks API's.

The entire suite includes:

  • A search engine with more than 4 million influencers around the world. Allows you to filter by influencer data, performance, or by audience demographic.
  • A network system to analyze influencers individually or in groups, compare influencers, and make proposals easily.
  • An influencer marketing system to run and manage influencer marketing campaigns.
  • Campaign analytics which allows you to measure any influencer marketing campaign in real-time, giving you your real ROI, Earned Media Value, Engagement, Unique Social Reach, and much more.

Software Description:

Brandwatch is one of the world's most trusted social media monitoring and analytics applications that provide insights into customers' and business conversations on social media platforms.

This platform delivers essential social intelligence that brands need for getting meaningful insights for marketing campaign decisions. The main features of Brandwatch are 50+ filters, powerful segmentation, personalized sentiment, real-time charting, a fast and intuitive interface, filters and search tools, shareable dashboards, search operators, proprietary technology, and more.

Brandwatch social media monitoring analyzes data from more than 80 million sources, including blogs and customer reviews. This way, the amount of data is more than sufficient for reliable reporting that can be used by businesses of all sizes, or marketing agencies. Another feature that stands out is the key influencers identification, which displays who may be interested in purchasing their products.

Software Description:

Lithium Social Media Management is an integrated social media management platform which can be divided into two broad features; social publishing and social results.

Lithium stands out compared to our competitors in social media publishing for three main reasons:

  • Firstly, Lithium allows you to publish content that will resonate with your audience. Our auto-scheduler which is powered by Klout data will result in improved engagement with your platform.
  • Secondly, Lithium allows you to plan integrated campaigns with aligned ads, events, campaigns, social posts, emails, and more.
  • Thirdly, our platform provides a visual timeline with key milestones in order to stay on top of planned content.

In addition to social publishing, Lithium significantly improves your social response data:

  • Allows you to manage social responses at scale, without sacrificing the quality of your posts.
  • Provides powerful real-time insights into customer engagement, in addition to integrating with Twitter to analyze Net Promoter Score (NPS) and Customer Satisfaction (CSAT) data.
  • Improves your social media workflow by directing every incoming social media post to the most appropriate work queue or agent.
  • Uses languages, sources, and contact tags in order to consistently direct messages to the appropriate queue.
  • Through emails and mobile alerts, lithium enables you to stay up-to-date in the event that there are any spikes in activity on your profiles.
  • Lithium has the ability to automatically detect up to 25 languages.
  • Able to detect when a customer replies and can automatically route customer replies back to the original agent.

Features:

  • Brand Management
  • Data Export
  • Multi-Site
  • Dashboard
  • Analytics
  • Multi-User
  • Marketing Automation
  • Audience Targeting

Features:

  • Multi-Account
  • Social-Media Integration
  • Social Media Monitoring
  • API
  • External Integrations
  • Brand Management
  • Data Export
  • Notifications
  • Dashboard
  • Data Visualization

Features:

  • Marketing Automation
  • Keyword Tracking
  • Notifications
  • Multi-Account
  • Data Visualization
  • Brand Management
  • Conversion Tracking
  • Audience Targeting

Summary:

  • Influencer audience analysis

  • Estimated influencer performance

  • Influencer identification and search

  • Real-time tracking of influencer campaigns

  • Influencer relationship management

  • Export data PDF and Excel

  • Share data through private links

  • Estimated campaign results

Summary:

  • Search Operators

  • Proprietary Technology

  • Historical Data

  • Sentiment Analysis

  • Influence Statistics

  • Charting

  • Customizable Dashboards

  • Bulk Actions

  • Email Alerts

  • Fully Exportable Data

Summary:

  • Integrated social media management platform

  • Manage social responses at scale

  • Powerful insights in real-time

  • Collaborative planning and valuable data

Brandwatch/Pro

$677.00
1 user(s) / month
Included in plan:
  • Social analysis for small and medium brands or topics

Enterprise/M

$2,707.00
1 user(s) / month
Included in plan:
  • Advanced analysis for big brands and large agencies

Enterprise/Q

$2,707.00
1 user(s) / month
Included in plan:
  • Advanced analysis with high-volume queries for growing agencies

FAQs:

    No FAQs associated with this application.

FAQs:

    What is this service generally used for?
  • This service is generally used for social media analytics.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with social media platforms.

  • What platforms does this service support?
  • This is a cloud-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service integrate with any other apps?
  • Integrations: Spredfast, Clarabridge, Hootsuite, and Percolate.

  • Who are the main user groups of this service?
  • The main users of Brandwatch are SMBs, large enterprises, and agencies.

  • Does this service offer an API?
  • Yes, it offers RESTful API.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Email Support, Phone Support, Webinars, Knowledge Center, and Online Support.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
2.47k
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
8.08k
Followers:

Publisher:

Founded:
-
Based in:
San Francisco
Employees:
201-500
Likes:
Followers:

Other:

Who uses Influencity
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Windows
  • Macintosh
Languages:
English, Spanish
Regional Restrictions:
Available worldwide.

Other:

Who uses Brandwatch
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, Spanish, French, German
Regional Restrictions:
No restrictions.

Other:

Who uses Lithium
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English
Regional Restrictions:
No restrictions.
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