Compare Indicative vs Quantcast vs AudienceReport

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Crozscore:

76%
what is this?
80%
33%
interest falling

Crozscore:

91%
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70%
67%
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Crozscore:

43%
what is this?
21%
interest falling
Indicative screenshot view 5 more Quantcast screenshot view 5 more AudienceReport screenshot view 5 more

Software Description:

Indicative helps businesses to connect to all their customer data sources and synthesizes them into a complete view of customer behavior. This way, they are given complete and actionable insights you needed to grow customer base and increase revenue.

There is no limit to asking questions about customers, so the strategy and customer segmentation can be built on a solid basis. At its core, this product provides analytics to aid business growth, and the main users are growth marketers, product managers, and data analysts.

Indicative is designed to allow analysts to ask questions about their customers and analyze their complex behaviors. The aim is to create an understanding of the exact path from a simple website visitor to a purchasing client.

Software Description:

With Quantcast, enterprises can analyze data to better understand the behavior of their customers. The platform consists of two modules: Quantcast Measure, the audience measurement solution and Quantcast Advertise for reaching the targeted audience.

Quantcast utilizes data, such as the number of mobile app users, visits, and page views, to assess its digital reach and identify the ideal customer. This way, users get valuable information, like brand preferences, favorite shows, workplaces, and more, by merging offline with online audience's behaviors. Other data that is helpful is the demographic structure, mobile apps installation, and user retention.

Quantcast's Sales Enabler platform offer following features: Custom Persona Builder, for creating the custom persona that comes across RFPs; Audience Reports, for audience validation; Unlimited Content Segments, for providing data for specific sectors; and Third-Party Data in Content Segments, for combining offline behaviors with online data.

Software Description:

AudienceReport is a powerful tool from AudienceProject. It enables agencies and publishers to plan and optimize campaigns in real time so they can reach the intended audience and reduce media spend. Based on 1+ mio online panelists – carefully weighed to match the online population – you can get a socio-demographic profile for even small campaigns.

Features:

  • Conversion Tracking
  • Data Export
  • Audience Targeting
  • API
  • Forecasting
  • Data Visualization
  • External Integrations
  • Dashboard
  • Analytics

Features:

  • Dashboard
  • A/B Testing
  • Data Visualization
  • Notifications
  • Data Export
  • Audience Targeting
  • Analytics
  • External Integrations
  • API

Features:

  • Data Visualization
  • Dashboard
  • Analytics
  • Multi-User
  • Marketing Automation
  • Brand Management
  • Conversion Tracking
  • API

Summary:

  • Data Explorer

  • Multi-Path Funnels

  • User Cohorts Analysis

  • User Explorer

  • Data Manager

  • Intelligent Dashboards

  • Customer Success Program

  • Robust Integrations

  • Enterprise-Grade Data Security

  • Private Deployment Options

Summary:

  • Compete audience demographic analysis

  • Measure audience trends and usage

  • Measure audience for specific content

  • Audience interests/ lifestyle reports

  • Multi-platform analysis - web sites & mobile apps

  • Analyzing return visits

  • Audience geographic data

  • Data from +100 million web and mobile platforms

  • Competitor website traffic comparison

Summary:

  • Campaign Measurement done right. Track your digital campaigns across all platforms and devices.

  • Learn which channels are best at reaching your target group and see how reach builds up.

  • Integration with TV metrics and the major digital distribution channels.

Free

Free
Included in plan:
  • 10,000 Monthly Users
  • Unlimited Events

Starter

$79.00
1 user(s) / month
Included in plan:
  • 50,000 Users
  • Unilimited Events
  • $79 for Each Additional 50,000 Users
  • User Analysis Tool
  • Revenue-Tracking

FAQs:

    What platforms does this service support?
  • Indicative is a web-based software.

  • Does this service offer guides, tutorials and or customer support?
  • There are following support options: Documentation, Live Support, Email Support.

  • Does this service offer multi-user capability (e.g. teams)?
  • No, it doesn't.

  • Does this service offer an API?
  • Yes, Indicative offers REST API.

  • Who are the main user groups of this service?
  • Main group of users are businesses with a high level of ongoing digital engagement including both B2B and B2C customers.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with data warehouses.

  • What is this service generally used for?
  • This service is used for marketing and growth analytics.

  • Does this service integrate with any other apps?
  • Integrations: Segment, mParticle, Snowplow, Astronomer, Stitch, Amazon Redshift, Amazon, S3, Google BigQuery, Google Cloud SQL, Microsoft SQL Server, Oracle, PostgreSQL, MySQL, mongoDB, Snowflake, Microsoft Azure, Optimizely, Google Analytics 360 Suite, Marketo, Maxymiser, HubSpot, Salesforce, Microsoft Dynamics CRM, SendGrid, Sailthru, Adobe Analytics Cloud, Stripe, Salesforce Marketing Cloud, Salesforce DMP, BlueKai, Freshdesk, Urban Airship.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Help Center.

  • Who are the main user groups of this service?
  • Main users of Quantcast are brands, agencies, and publishers.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as an audience measurement solution.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service integrate with any other apps?
  • Integrations: Google Tag Manager, Cyfe, LiveRamp.

  • Does this service offer an API?
  • Yes, it offers API.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
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Based in:
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Employees:
-
Likes:
Followers:
5

Publisher:

Founded:
-
Based in:
San Francisco
Employees:
501-1000
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other:

Who uses Indicative
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Quantcast
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses AudienceReport
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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