Compare iContact vs MailerLite vs Salesforce Marketing

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About iContact

Our features make your success possible:

  • Drag and Drop Editing
    Our modern and intuitive interface simplifies message creation

  • List Management
    All the tools you need to manage a growing and healthy email list

  • Personal Coaching
    From personal calls to videos to webinars, we’re here to help when you need us

  • Autoresponders
    Schedule automated messages to engage and nurture subscribers over time

  • SpamcheckTM
    Every message is reviewed to ensure your email reaches inboxes

  • Reports
    Easily track campaign results for more profitable data-driven marketing

  • Social Media
    Reach beyond the inbox — amplify email campaigns and schedule messages on Facebook, Twitter, and LinkedIn

  • Technical Support
    Got questions? Our award-winning support team is ready with the answers and the help you need

About MailerLite

MailerLite is an email marketing service provider with a focus on beautiful email design and exceptional customer support.

Their goal is to remove the complexity from email marketing with easy-to-use, yet powerful features. You can create sophisticated email campaigns, track results, manage your subscribers, and grow your email list with custom popups and landing pages.

MailerLite offers the same advanced tools and integrations of other providers, yet they manage to keep it simple and fun to use for people of all skill levels.

About Salesforce Marketing

Salesforce Marketing Cloud offers Email Marketing, Social Media Marketing, and Digital Advertising features for businesses of all sizes across all industries. It provides its users drag-and-drop content tools, content templates, and email campaign automation functions.

The especially powerful feature comes from social media aspect, where a robust platform enables marketers to enhance their brand visibility by publishing engaging content. Email marketing function is powered by a drag-and-drop segmentation tool that sharpens the subscriber list, so email campaigns are always well targeted and relevant.

Teams collaborate in the workspace environment, keeping functional communication and using analytics data collected from various sources. Users of Salesforce Marketing Cloud are different types of organizations, such as SMEs, large companies, and non-profits.

Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons

Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons

Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons

Summary

    No key features associated with this application.

Summary

  • Drag-and-drop editor

  • Custom HTML editor

  • Rich text editor

  • Free newsletter design templates

  • Built-in photo editing feature

  • File manager

  • Subscriber management

  • Build mail lists

  • Detailed campaign reports

  • Safe and fast mail servers

Summary

  • Messaging for every step of the customer journey.

  • Drag-and-drop segmentation.

  • 1:1 content personalization.

  • CRM and cross-channel integration.

  • A/B and random-split testing.

  • Lead capture.

  • Comprehensive, real-time tracking and reporting.

  • Pre-built templates and themes.

  • Deliverability tools.

  • MMS and SMS.

Pricing

  • Starting from: $14.00/month
  • Credit card required: N/A
  • 15% discount on yearly prepaid plans

500 Subscribers

$14.00
user(s) / month
Included in plan:
  • Drag and Drop Editing
  • A/B Testing
  • Reliable Sending
  • List Management
  • Autoresponders
  • Mobile-focused Design
  • Campaign Tracking
  • Social Media Sharing/Posting
  • Live Customer Support
  • PDF Links
  • API Support

2,500 Subscribers

$32.00
user(s) / month
Included in plan:
  • Same features for all basic plans

5,000 Subscribers

$52.00
user(s) / month
Included in plan:
  • Same features for all basic plans

10,000 Subscribers

$79.00
user(s) / month
Included in plan:
  • Same features for all basic plans

15,000 Subscribers


Contact us for pricing.
Included in plan:
  • Same features for all basic plans

Pricing

Forever Free Plan

Free
Included in plan:
  • 0 - 1,000 subscribers
  • unlimited emails/month

Small Business Plans

$10.00
1 user(s) / month
Included in plan:
  • 1,001 - 2,500 subscribers
  • unlimited emails/month

High Volume Senders

$175.00
1 user(s) / month
Included in plan:
  • 50,001 - 60,000 subscribers
  • 720,000 emails/month

Pricing

Lightning Essentials

$26.40
1 user(s) / month
Included in plan:
  • Account and Contact Management
  • Opportunity Tracking
  • Lead Management
  • Task and Event Tracking
  • Case Management
  • Customizable Reports and Dashboards
  • Mobile Access and Administration
  • Native Sales Collaboration
  • Email Integration

Lightning Professional

$79.00
1 user(s) / month
Included in plan:
  • Single Sales Console App
  • Limited Number of Processes, Record Types, Profiles
  • Unlimited Apps and Tabs
  • Campaigns
  • Orders
  • Collaborative Forecasts
  • Mass Email
  • Salesforce Inbox
  • Salesforce Engage

Lightning Enterprise

$158.00
1 user(s) / month
Included in plan:
  • Multiple Sales Console App
  • Enterprise Territory Management
  • Advanced Forecasting
  • Team Selling
  • Workflow Automation
  • Full Profile Layouts
  • Salesforce Identity
  • Salesforce Private AppExchange
  • Custom App Development Build
  • Integration via Web Service API
  • Multiple Sandboxes
  • Report History Tracking
  • Approval Automation
  • Salesforce Inbox
  • Salesforce Engage
  • Salesforce CPQ

Lightning Unlimited

$317.00
1 user(s) / month
Included in plan:
  • Additional Data Storage
  • Expanded Sandbox Environments
  • 24/7 Toll-Free Support
  • 100+ Admin Services
  • Unlimited Online Training

FAQs

    No FAQs associated with this application.

FAQs

    What platforms does this service support?
  • Web-based and iOS platforms.

  • Does this service offer guides, tutorials and or customer support?
  • MailerLite offers following support:

    FAQs, Knowledge Base, Online Support, and Video Tutorials

  • Who are the main user groups of this service?
  • The main users of MailerLite include email marketers in SMEs.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, it has multi-user capacity.

  • What is this service generally used for?
  • MailerLite is used for email marketing automation and newsletter design.

  • Does this service offer an API?
  • Yes, MailerLite has an API available for use.

  • Does this service integrate with any other apps?
  • It integrates with many popular web services, inlcluding:

    Instafreebie, SquareSpace, MailMunch, SumoMe, Zapier, Facebook, Twitter, mailparser.io, SumoMe, GloboMailer, OptinMaster, Landingi, Akita, and more.

FAQs

    Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Community, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service integrate with any other apps?
  • Integrations: Twitter, Shopify, Workfront, Salesforce Sales Cloud, Vidyard, LinkedIn, Simply Measured, Yahoo! eCommerce, Facebook, SurveyGizmo, Instapage, Pardot, Pipeliner CRM, LinkedIn, Grow, SendinBlue Email, CallRail, ion interactive, Evercontact, Enplug DisplayOS, Real Magnet, Tilkee, Emma, MarcomCentral Enterprise, Scribe Online, Workato, LearningCart, Formstack, FinancialForce Accounting, Classy, WebEngage, Zaius, X5 Cloud Contact Center, Colabo, BigMarker.

  • What platforms does this service support?
  • This is a web-based software.

  • Who are the main user groups of this service?
  • Main users of Salesforce Marketing Cloud are companies of all sizes, in all industries.

  • Does this service offer an API?
  • Yes, Salesforce Marketing Cloud offers REST API.

  • What is this service generally used for?
  • This service is used for email marketing and social media marketing.

  • What are some applications this service is commonly used in tandem with?
  • This service is most frequently used in tandem with social media platforms.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is multi-user capability offered.

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Vendor Information

Founded:
-
Based in:
Vilnius
Employees:
11-50
Likes:
Followers:

Vendor Information

Founded:
-
Based in:
San Francisco
Employees:
10001+
Likes:
Followers:

Other

Who uses iContact
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other

Who uses MailerLite
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
Swedish, Russian, Polish, Portuguese, Spanish, French, Finnish, English, Ukrainian
Regional Restrictions:
No restrictions.

Other

Who uses Salesforce Marketing
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
Japanese, Danish, Hungarian, Korean, Norwegian, Swedish, Russian, Polish, Dutch, Portuguese, Chinese, Italian, Indonesian, Spanish, Irish, French, Finnish, German, Czech, English
Regional Restrictions:
No restrictions.
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