Compare HubSpot vs Yext vs BrightEdge

Yext

SEO & SEM
 (245)
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Crozscore:

87%
what is this?
83%
67%
interest rising

Crozscore:

81%
what is this?
65%
51%
interest rising

Crozscore:

86%
what is this?
83%
45%
interest rising
HubSpot screenshot view 5 more Yext screenshot view 5 more BrightEdge screenshot view 5 more

Software Description:

HubSpot is a complete marketing and sales automation tool that covers a fast array of features and capabilities. The software can be used to carry out, track and measure all your online marketing activities such as blogging, email marketing, and social media marketing.
HubSpot features the inbound marketing concept through its own marketing. According to CRMSearch. It promotes a message of 'publish your way in' and practices what it preaches as a prolific creator of content, including blog posts, social media posts, white papers, and webinars.
It can be used to create landing pages, calls-to-action, to get SEO tips, and it acts as a content management system enabling users to update their website content.

Software Description:

With the Yext platform, it’s easy to update customers, partners, and business systems when your locations or delivery points move, or when your holiday hours or in-store promotions change. With centralized control, you’ll drive new efficiencies, win high-intent customers, and cultivate rich interactions everywhere online. Whether you have one location or a few thousand, Yext offers a solution to the data issues that harm your business.

The service offers a few tools: Knowledge Manager, as a source of truth for the public facts about business; Pages, which provides consumers with a contextual experience; Listings, which ensures that a business is enlisted on all the local maps; Reviews, as the power of customer reviews; and Analytics, that brings customer interactions into focus everywhere they may occur.

When it comes to pricing, it is subscription-based and there are four plans offered: Emerging, Essential, Complete, and Premium.

Software Description:

BrightEdge is a combination of SEO and business metrics. It provides content marketers with recommendations on the high-grade opportunities to enhance organic search traffic results.

This solution helps users to focus their efforts on content with maximum impact, and to make traffic, conversions, and a revenue from the organic search. This is a tool that businesses need in today's digital marketing environment. In the highly competitive market, results can be achieved only with efficient and profoundly productive content performance marketing product.

BrightEdge ensures success in planning, predicting, and optimizing content for the highest ROI. The platform also features reporting and analysis, so users can quickly level content performance, and set-up the most effective campaigns. Content marketing products that are included in the package are Data Cube, Content Optimizer, Landing Page Optimizer, Ignite Campaigns, and Story builders.

Features:

  • A/B Testing
  • Analytics
  • Calendar Management
  • SEO
  • Audience Targeting
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Scheduling
  • Lead Management

Features:

  • Data Visualization
  • Notifications
  • Social-Media Integration
  • Marketing Automation
  • Keyword Tracking
  • Audience Targeting
  • Data Export
  • Password & Access Management
  • Dashboard
  • External Integrations
  • API

Features:

  • Data Export
  • Data Import
  • External Integrations
  • Data Visualization
  • Dashboard
  • API
  • Link Tracking
  • Keyword Tracking

Summary:

  • Blogging, landing page, analytics, CRM, email, and sales automation tools all in one app

  • Users get valuable insights on every contact by combining their conversations with customers and the parts of the site they've visited with their CRM data

  • Enables its users to learn what content performs best, and how to improve every part of their site

  • Provides phone support or personalized training to help teams get the most out of Hubspot.

  • On HubSpot Dashboard users see all contacts, leads, marketing performance, landing pages, blogging activity and more at a glance.

  • Gives its users a detailed profile of their contacts such as professional history, where they live, mutual contacts, email history and more. Includes email tracking.

Summary:

    No key features associated with this application.

Summary:

  • SEO X-Ray

  • Keyword Discovery

  • Competitive SEO Recommendations

  • Backlink Management & Competitive Backlinking

  • Keyword Level Backlink Insights

  • SEO Performance Analysis

  • Share of Voice Report

  • Site Audit

  • Tasks & Workflow Management

Pricing:

  • Credit card required: No
  • Basic: $200/month, 100 Contacts + 100 per 1k extra.
    Pro: $800/month, 1,000 Contacts + 50 per 1k extra.
    Enterprise: $2400/month, 10,000 Contacts + 10 per 1k extra.
    30-day free trial.

Emerging

$4.00
per week
Included in plan:
  • 28% Optimization Rate
  • Update your business information, special offer and enhanced content instantly to 30 basic listing websites

Essential

$9.00
per week
Included in plan:
  • 72% Optimization Rate
  • Update your full business information on 16 premium listing websites including Google, Yahoo, Bing, Apple and Yelp

Complete

$10.00
per week
Included in plan:
  • 100% Optimization Rate
  • Combination of Emerging and Essential plans. The complete solution for business listings

Premium

$19.00
per week
Included in plan:
  • 100% Optimization Rate
  • Full complete package, plus, Yext review monitoring and Yext Pages (website widgets to enhance your site content)

FAQs:

    Who are the main user groups of this service?
  • Users of HubSpot are marketers and sales teams in companies of all sizes.

  • What is this service generally used for?
  • It is generally ised for Inbound Marketing.

  • What platforms does this service support?
  • HubSpot is a web-based platform, and its mobile version runs on native apps for Android, an iOS.

  • What are some applications this service is commonly used in tandem with?
  • It is most commonly used in tandem with: LiveChat, Wrike, Freshdesk, Ambassador, LoginRadius, Driftrock Flow.

  • Does this service integrate with any other apps?
  • This service integrates with: GoToWebinar, Salesforce Sales Cloud, SurveyMonkey, Wistia, Zapier, Shopify, RelateIQ, Membrain, Microsoft Dynamics CRM Online, Snapengage, SugarCRM.

  • Does this service offer an API?
  • It offers and RESTful API.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials.

FAQs:

    Does this service offer an API?
  • Yes, it offes API.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of Yext are small and medium-sized businesses.

  • What platforms does this service support?
  • Yext is a web-based software.

  • What is this service generally used for?
  • This service is generally used for improving rank and automatically syncing to over 100+ local directories, social networks, search engines and other services.

  • Does this service integrate with any other apps?
  • Integrations: WordPress, Facebook, Yahoo, Apple, Bing.

  • Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Knowledge Base, Webinars, Help Center.

  • What are some applications this service is commonly used in tandem with?
  • Yext is most successful when packaged with other digital marketing products.

FAQs:

    What are some applications this service is commonly used in tandem with?
  • This service is commonly used in tandem with Analytic tools.

  • Does this service offer an API?
  • Yes, BrightEdge offers API (a REST based protocol.)

  • Does this service integrate with any other apps?
  • Integrations available: Bitium, Adobe Data Warehouse, Majestic SEO, SEOmoz, Google Analytics, Coremetrics, Webtrends, Adobe Genesis/SiteCatalyst.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Webinars, Videos, Email Support.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What platforms does this service support?
  • This is a web-based platform.

  • What is this service generally used for?
  • This service is used for gauging enterprise content performance.

  • Who are the main user groups of this service?
  • The BrightEdge platform is used by companies of all sizes, from corporate to global enterprises.

Publisher:

Founded:
2006
Based in:
Cambridge
Employees:
1001-5000
Likes:
Followers:
789k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
22.3k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other:

Who uses HubSpot
  • Personal
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Regional Restrictions:
No restrictions.

Other:

Who uses Yext
  • SMEs
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
Japanese, French, Chinese, English, German
Regional Restrictions:
No restrictions.

Other:

Who uses BrightEdge
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Japanese, French, English, German
Regional Restrictions:
No restrictions.
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