Compare Heap vs Amplitude vs Mixpanel

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Crozscore:

85%
what is this?
55%
interest rising

Crozscore:

89%
what is this?
90%
49%
interest rising

Crozscore:

87%
what is this?
85%
62%
interest rising
Heap screenshot view 5 more Amplitude screenshot view 2 more Mixpanel screenshot view 3 more

Software Description:

Heap is a solution developed primarily for medium and enterprise businesses that need to measure users' action on a web or mobile app. It automatically captures every customer touchpoint, like clicks, taps, swipes, and page views.

Right after installation, Heap starts gathering every user action automatically. It offers a very powerful analysis feature, that captures every visitor's interaction with the website, literally getting every clicks. This way, website and mobile apps owners get real-time data that can be used for better understanding of user flow and dropoff.

There are custom properties that can be attributed to visitors, repeated across sessions, so visitors can be tagged with email addresses, total revenue, payment plans. You can search for a specific visitor, to analyze their historical actions, and assign them to a specific tag. This way, you can measure conversion and set funnel filters.

Software Description:

Amplitude is a web and mobile analytics solution, that enables marketers to get data from the ‘behavioural layer’. It provides individual data points to get all relevant information about users' activities on the web.

Companies can better understand how users are navigating their application, in order to answer questions about further development strategy. It also features real-time analytics, cross-platform tracking, high-level security and customer support.

This software helps organizations target potential clients and examine funnels, get better retention, and increase revenue. Amplitude is developed for product teams which want to get several levels deeper analytics and find actionable insights to strategize their product development.

Software Description:

Mixpanel is a custom event based analytics programme for mobile and web. The app allows users to go much further than measuring their site’s page views by reporting on visitor actions, not views.

Mixpanel is able to ask complex questions by breaking apart events (interactions between people and product) by the properties wanting to be explored. Questions such as, ‘which Google Adwords campaign gives us the most paying users?’ can be explored.

Mixpanel can help businesses to increase conversions by locating where customers are lost at any stage in a process, and run experiments to fix issues that are discovered.

Features:

  • API
  • Keyword Tracking
  • Dashboard
  • Conversion Tracking
  • External Integrations
  • Data Visualization
  • Analytics

Features:

  • Multi-App
  • Data Visualization
  • Conversion Tracking
  • External Integrations
  • Data Import
  • Notifications
  • Multi-User
  • A/B Testing
  • Dashboard
  • Data Export
  • API
  • Analytics

Features:

  • Data Visualization
  • Scheduling

Summary:

  • Data Capture

  • Custom User Property Assignment

  • Custom Event Tracking

  • Real-Time Insights

  • Direct Data Access

  • Event Visualizer

  • Conversion Funnel Creation

  • Retention Reporting

  • Retroactive Stats

  • User-Level Activity Streams

Summary:

  • Real-Time Reporting

  • Hourly Segmentation

  • Data and Graph Annotations

  • Unlimited Data History & User Accounts

  • Powerful Behavioral Reports

  • Custom Data Volume

  • Custom SLAs & Packages

  • Dashboard Email Reporting

  • Team-Based Permissions

  • A/B Testing Integrations

Summary:

  • Advanced analytics without programmers: Mixpanel’s segmentation tool simplifies queries by visualising the questions users are wanting to ask. No more need to write technical SQL queries.

  • Use funnels to increase conversions: Identify where customers are being lost and run experiments to fix these issues.

  • Cohorts: Group customers into cohorts when they sign up to get the full picture on the effects of any changes being made.

  • Online help, tutorials and support: Gain advice from experts to get data-driven quickly.

Basic

Free
Included in plan:
  • Every Analysis Feature
  • 5,000 Sessions per Month
  • Email Support
  • 3 Month Data Retention

Free

Free
Included in plan:
  • Unlimited User Accounts
  • Core Analytics
  • Unlimited Data History
  • Up to 10 million User Actions (Per Month)
  • Upgrade Path to Custom Data Volume Plans

Enterprise

$995.00
Monthly Subscription
Included in plan:
  • Powerful Behavioral Reports
  • Dedicated Customer Success
  • Implementation Support
  • Advanced Security & Compliance
  • Custom Data Volume
  • Custom SLAs & Packages

FAQs:

    What platforms does this service support?
  • This is a web-based software, with native iOS app offered.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Users of Heap are companies who find data should drive decision-making, from the smallest startups to companies like Zendesk, Macy's, and Slack.

  • What is this service generally used for?
  • Heap is a web and mobile analytics platform.

  • Does this service offer guides, tutorials and or customer support?
  • Heap offers FAQs, Knowledge Base, Online Support, Email Support, Phone Support.

  • Does this service integrate with any other apps?
  • Integrations: Chartio, Clearlogin, Segment, Flamory, GitHub, Optimizely, Chameleon, Instapage.

  • Does this service offer an API?
  • There are two primary APIs for enriching user data in Heap: the identify API and the addUserProperties API.

FAQs:

    Does this service offer an API?
  • Yes, Amplitude offers the HTTP API.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes.

  • What are some applications this service is commonly used in tandem with?
  • This service is mostly used in tandem with marketing automation applications.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Online Support.

  • Does this service integrate with any other apps?
  • Integrations: Adjust, appboy, AppsFlyer, branch, Chartio, Kahuna, Kochava, Looker, mparticle, Tune, Mode, Optimizely, Outbound, Periscope, Tableau, Tenjin, Urban Airship.

  • What is this service generally used for?
  • This service is used for web and mobile analytics.

  • What platforms does this service support?
  • This is a web-based platform.

  • Who are the main user groups of this service?
  • Users of Amplitude are SMEs and large enterprises.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:

Publisher:

Founded:
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Based in:
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Employees:
-
Likes:
Followers:

Publisher:

Founded:
2009
Based in:
San Francisco
Employees:
51-200
Likes:
Followers:

Other:

Who uses Heap
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Amplitude
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.
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