Compare Heap vs Google Analytics vs Inspectlet

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Crozscore:

85%
what is this?
55%
no significant changes

Crozscore:

93%
what is this?
92%
87%

Crozscore:

83%
what is this?
45%
interest rising
Heap screenshot view 5 more Google Analytics screenshot view 3 more Inspectlet screenshot view 2 more

Software Description:

Heap is a solution developed primarily for medium and enterprise businesses that need to measure users' action on a web or mobile app. It automatically captures every customer touchpoint, like clicks, taps, swipes, and page views.

Right after installation, Heap starts gathering every user action automatically. It offers a very powerful analysis feature, that captures every visitor's interaction with the website, literally getting every clicks. This way, website and mobile apps owners get real-time data that can be used for better understanding of user flow and dropoff.

There are custom properties that can be attributed to visitors, repeated across sessions, so visitors can be tagged with email addresses, total revenue, payment plans. You can search for a specific visitor, to analyze their historical actions, and assign them to a specific tag. This way, you can measure conversion and set funnel filters.

Software Description:

Google Analytics generates detailed statistics and fresh insights into your website’s traffic and traffic sources. With Google Analytics users can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks and monitors display advertising, PPC networks, email marketing and other digital collateral. You can not only measure sales and conversions, but also gain fresh insights into how visitors use your site and how you can keep them coming back.

Google Analytics is the most widely used website statistics service. The basic service is available free of charge.

Software Description:

Inspectlet records videos of your site visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site. You never need to wonder how visitors use your site again.

See what your visitors are paying attention to and what parts of your site they're reading by visualizing their mouse movements. Find out what your visitors are clicking on, whether it's a button, link, an image, or text that they expected to be a link. Immediately see what's working and what isn't.

Features:

  • API
  • Keyword Tracking
  • Dashboard
  • Conversion Tracking
  • External Integrations
  • Data Visualization
  • Analytics

Features:

  • Referral Tracking
  • Analytics
  • Forecasting
  • Dashboard
  • Data Import
  • SEO
  • Data Visualization
  • Multi-User
  • Conversion Tracking
  • Keyword Tracking
  • API
  • Multi-Site
  • Data Export
  • Notifications
  • A/B Testing
  • Link Tracking
  • External Integrations

Features:

  • Analytics
  • API

Summary:

  • Data Capture

  • Custom User Property Assignment

  • Custom Event Tracking

  • Real-Time Insights

  • Direct Data Access

  • Event Visualizer

  • Conversion Funnel Creation

  • Retention Reporting

  • Retroactive Stats

  • User-Level Activity Streams

Summary:

  • Decide what you want to analyze and customise your reports.

  • Analyze your social media programmes and understand your success.

  • Analyse the impact of mobile on your business.

  • Learn how your advertising is performing on social, mobile, search and display ads.

Summary:

  • Eye-tracking Heatmaps: See where your visitors are looking and what parts of the site they're reading by visualizing their mouse movements.

  • Scroll Heatmaps: Find out how many people actually make it to the middle or bottom of the page.

  • Click Heatmaps: Find out what your visitors are clicking on, whether it's a button, link, an image, or text they expected to be a link.

  • Screen Capture: record videos of your site visitors as they use your site, allowing you to see everything they do.

  • Form Analytics: get conversion-critical information on the performance of your site's forms.

Basic

Free
Included in plan:
  • Every Analysis Feature
  • 5,000 Sessions per Month
  • Email Support
  • 3 Month Data Retention

FAQs:

    What platforms does this service support?
  • This is a web-based software, with native iOS app offered.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Users of Heap are companies who find data should drive decision-making, from the smallest startups to companies like Zendesk, Macy's, and Slack.

  • What is this service generally used for?
  • Heap is a web and mobile analytics platform.

  • Does this service offer guides, tutorials and or customer support?
  • Heap offers FAQs, Knowledge Base, Online Support, Email Support, Phone Support.

  • Does this service integrate with any other apps?
  • Integrations: Chartio, Clearlogin, Segment, Flamory, GitHub, Optimizely, Chameleon, Instapage.

  • Does this service offer an API?
  • There are two primary APIs for enriching user data in Heap: the identify API and the addUserProperties API.

FAQs:

    No FAQs associated with this application.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
1998
Based in:
-
Employees:
myself only
Likes:
26.8m
Followers:
1.06m

Publisher:

Founded:
2012
Based in:
Cupertino
Employees:
2-10
Likes:
Followers:

Other:

Who uses Heap
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Google Analytics
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Mobile Platforms:
  • iOS
  • Android
  • WinPhone
  • Blackberry
Languages:
Chinese, Ukrainian, Turkish, Thai, Swedish, Swahili, Spanish, Russian, Portuguese, Polish, Norwegian, Dutch, Korean, Japanese, Italian, Indonesian, Hungarian, Hebrew, Irish, French, Finnish, English, German, Danish, Czech, Arabic
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.
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