Compare Google Analytics vs Siteimprove vs InsightSquared

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Crozscore:

90%
what is this?
87%
87%

Crozscore:

83%
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61%
48%
no significant changes

Crozscore:

89%
what is this?
90%
44%
interest rising
Google Analytics screenshot view 3 more Siteimprove screenshot view 2 more InsightSquared screenshot view 5 more

Software Description:

Google Analytics generates detailed statistics and fresh insights into your website’s traffic and traffic sources. With Google Analytics users can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks and monitors display advertising, PPC networks, email marketing and other digital collateral. You can not only measure sales and conversions, but also gain fresh insights into how visitors use your site and how you can keep them coming back.

Google Analytics is the most widely used website statistics service. The basic service is available free of charge.

Software Description:

Siteimprove offers the world's most comprehensive cloud-based Digital Presence Optimization (DPO) software. The Siteimprove Intelligence Platform provides eye-opening insights that empower you and your team to create higher quality content, drive better traffic, measure digital performance, and work towards regulatory compliance—all from one place. Siteimprove is also proud to offer best-in-class technical support, academy courses, services, and technology integrations.

Find out why more than 7,000 organizations around the world practice DPO using the Siteimprove Intelligence Platform at siteimprove.com.

Software Description:

InsightSquared offers two analytic products: Tiles and Slate. Combined, they are the basic business intelligence “operating system” for your businesses' revenue team.

InsightSquared was created mainly for small and medium-sized firms, offering them strong and effective analytics in a system that is both available and accessible. This platform's sales analytics features contribute to a profound analysis of all sales pipelines, as well as reliable forecasting.

Marketing analytics provides data about lead sources, it tracks lead generation, and measures campaign effectiveness. Our customers rely on this solution to forecast more precisely, competently manage pipeline, measure individual performance, and handle data-based planning.

Features:

  • Referral Tracking
  • Analytics
  • Forecasting
  • Dashboard
  • Data Import
  • SEO
  • Data Visualization
  • Multi-User
  • Conversion Tracking
  • Keyword Tracking
  • API
  • Multi-Site
  • Data Export
  • Notifications
  • A/B Testing
  • Link Tracking
  • External Integrations

Features:

  • Link Tracking
  • Keyword Tracking
  • Conversion Tracking
  • Data Import
  • Data Visualization
  • External Integrations
  • Audience Targeting
  • API
  • Data Export
  • Dashboard
  • Analytics
  • SEO
  • Notifications

Features:

  • Social-Media Integration
  • Lead Scoring
  • Audience Targeting
  • Data Export
  • Data Visualization
  • External Integrations
  • API
  • Dashboard
  • Conversion Tracking
  • Forecasting
  • Analytics

Summary:

  • Decide what you want to analyze and customise your reports.

  • Analyze your social media programmes and understand your success.

  • Analyse the impact of mobile on your business.

  • Learn how your advertising is performing on social, mobile, search and display ads.

Summary:

  • Time On Site Tracking

  • Site Search Tracking

  • Pageview Tracking

  • Multiple Site Management

  • Event-based notifications

  • Uptime Reporting

  • Availability Testing

  • Goal Tracking

  • User Interaction Tracking

  • Roles Management

Summary:

  • Sales Forecasting

  • Pipeline Management

  • Retrospective Sales Reports

  • Sales-Rep KPI Analysis

  • Suite of Campaign & Lead Reports

  • Marketing Campaign Analysis

  • Customer Support Trend Analysis

  • Employee Scorecards & Goal Tracking

  • Customer Case Management and Analysis

  • Employee Activity Dashboard

Subscription


1 user(s) / month
Included in plan:
  • Content Suite
  • Analytics Suite

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • Does this service integrate with any other apps?
  • Wordpress, DNN, Kentico, Percussion, Drupal, Magento, Sitecore, Umbraco, eZ and EPiServer and more. See full list https://siteimprove.com/en/product/cms-plugin. Also integrates with Tableau and Jira

  • Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Community Support, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Who are the main user groups of this service?
  • Main users of Siteimprove are marketing & communications teams in SMEs and large enterprises.

  • What platforms does this service support?
  • This is a web-based platform.

  • What is this service generally used for?
  • It is generally used as a website monitoring platform.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with CMS platforms.

  • Does this service offer an API?
  • Yes, it offers REST API.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No, it doesn't.

  • What is this service generally used for?
  • InsightSquared is a sales analytics platform.

  • What platforms does this service support?
  • This is a web-based software with native Android and iOS mobile apps.

  • What are some applications this service is commonly used in tandem with?
  • It is most commonly used in tandem with Salesforce.

  • Does this service integrate with any other apps?
  • Integrations available: melissa, MeetingMapper, HubSpot, MySQL, Salesforce, SugarCRM, NetSuite, InsideView, GoToWebinar, Microsoft Dynamics, Zuora, PivotalTracker, SAP, OData, FileStream, Eloqua, Datafinder, Tableau, Stripe, Zuora, Personify, Scribe, Twitter, Google Analytics.

  • Who are the main user groups of this service?
  • Main users of this service are marketing and sales analytics teams in small and medium-sized companies.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers: Knowledge Base, Online Support, Phone Support.

  • Does this service offer an API?
  • Yes, InsightSquared offers API.

Publisher:

Founded:
1998
Based in:
-
Employees:
myself only
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
2.26k

Publisher:

Founded:
-
Based in:
Boston
Employees:
51-200
Likes:
Followers:

Other:

Who uses Google Analytics
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Mobile Platforms:
  • iOS
  • Android
  • WinPhone
  • Blackberry
Languages:
Chinese, Ukrainian, Turkish, Thai, Swedish, Swahili, Spanish, Russian, Portuguese, Polish, Norwegian, Dutch, Korean, Japanese, Italian, Indonesian, Hungarian, Hebrew, Irish, French, Finnish, English, German, Danish, Czech, Arabic
Regional Restrictions:
No restrictions.

Other:

Who uses Siteimprove
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, German, Japanese, Italian, Swedish, Norwegian, Portuguese, Finnish, Dutch, French, Spanish, Danish
Regional Restrictions:
No restrictions.

Other:

Who uses InsightSquared
  • SMEs
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.
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